Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
During these times, consumers are becoming more comfortable with online transactions and are much savvier about how they chose to communicate with businesses. As a result, dealers are having to utilize technologies they may not have previously embraced
Video, in and of itself, has proven…Continue
Added by Timmy D. James on October 19, 2020 at 8:30am — No Comments
Dealers also make a significant investment in the salespeople themselves, training them to help develop the person-to-person skills needed to sell to all the prospects marketing dollars drive…Continue
Added by Timmy D. James on September 18, 2020 at 7:30am — No Comments
In recent months business owners have had to adapt to a global pandemic, economic shutdowns, employee layoffs, peaceful protests and riots, and operational efficiency changes to help deal with all the above.
So, you may think it’s understandable if you’ve been ignoring your content marketing strategy. However, turbulent times provide an ideal…Continue
Added by sara callahan on July 15, 2020 at 6:41am — No Comments
Some dealers miss opportunities to gain acceptance of service recommendations or upsells simply because consumers do not know why they are needed or important. Many advisors share the “canned” description. However, if the customer is not right in front of you it can be hard for them to understand what you are going on about and so they decline the…Continue
Added by Timmy D. James on July 14, 2020 at 6:39am — No Comments
By nature, humans are social creatures. Need more proof? One of the worst punishments our legal system has come up with is solitary confinement. Not only is this dreaded by inmates, but it can also affect their mental health. Whether an introvert or an extrovert, we all crave personal…Continue
Added by Timmy D. James on April 23, 2020 at 8:00am — No Comments
Video has historically played a major role in car dealerships; from training with VHS tapes, to video messaging, text and Live Video Calling. As 2019 draws to a close and we approach 2020, it is clear that when it comes to consumer…Continue
Added by Timmy D. James on February 27, 2020 at 7:19am — No Comments
You don’t have to look very far to see that Video Marketing is the future of digital marketing. Not only is it cost effective, easy to create and use video online, but consumers favor video on almost every…Continue
Consumers have grown tired of the countless vanilla marketing messages many companies keep sending (and yes, that includes OEMs and dealers.) However, the marketing tactic that is enjoying success is relevant marketing directly aimed at a specific individual. Relevance is the key to winning today’s consumers. But, it’s not only about relevance, it also…Continue
Added by Timmy D. James on October 25, 2019 at 7:18am — No Comments
There are a huge number of travelers on domestic flights each year. Southwest Airlines, not unlike others, offers these passengers paid wi-fi, but, more importantly, in-flight entertainment. The standard of that entertainment has changed immensely over the years. In the not too distant past, flight attendants collected discarded newspapers and magazines and…Continue
Added by Timmy D. James on September 5, 2019 at 7:00am — No Comments
You’ve invested millions into your facility in hopes of a high return. Perhaps you just finished a major remodel. You’ve taken steps to improve the experience not just for your customers, but your staff as well. But what if you’re leaving money on the table?
If an organization like yours cares about its people, enough to invest in improving the quality of their experience, this can actually turn into a major asset…Continue
Added by jon nigbor on August 26, 2019 at 9:00am — No Comments
In this video blog, Jim Flint, CEO, and Founder of Local Search Group discusses two changes you should make to deliver the most efficiencies for your Google Ad campaigns.
Added by Jim Flint on August 16, 2019 at 6:00am — No Comments
Unique Customercials are organically shared by customers across their social platforms producing a huge viral lift for auto dealers
Newport Beach, CA –August 13, 2019– Vboost (www.vboost.com), a viral marketing company for auto dealers, today announced that since the company started seven years ago, video views for its auto dealer clients featuring customers…Continue
Added by Paul Moran on August 13, 2019 at 8:04am — No Comments
Have you ever tried to load a webpage or video, but after waiting a few seconds with no luck, gave up and moved on with your day? Your customers are often just like you. Studies show 40 percent of visitors will leave your website if the loading process takes more than 3 seconds, and the rest…Continue
Added by jon nigbor on August 6, 2019 at 3:32pm — No Comments
Today's consumers want marketing that is personalized to them. In the past, marketing has always been about broadcasting the same message to everyone. Attempting to catch as many "fish" as possible. That strategy no longer works in today’s modern world of consumer shopping behavior.
To truly capture a customer’s attention and win their…Continue
Added by Timmy D. James on July 26, 2019 at 7:00am — No Comments
Would you like to hear a ridiculous, unbelievable ROI statement? Well, one luxury brand dealership integrated technician videos into its service processes and, in only seven days, made +$250K in customer pay recommended work revenue. In fact, 80% of all closed repair orders for the week had a technician video sent to the customer.
Added by Ujj Nath on July 19, 2019 at 7:23am — No Comments
Imagine you have a set of videos from your most satisfied clients, talking about how much they love working with you. Imagine you can use these videos, again and again, to win over more clients than you know what to do with. Imagine that by doing this, you build deeper relationships with existing clients, and you save time and money because you outsourced all the legwork to WinWin Videos. And imagine these videos get finished faster than ever.
Added by jon nigbor on July 15, 2019 at 10:30am — No Comments
Netflix is one of the most successful disruptors of the digital age. How did they do it?
By developing a business model built on customer obsession and personalization at scale. So take note of their strategy: here are three takeaways from Netflix’s meteoric…
Added by Dean Martin on June 27, 2019 at 7:00am — No Comments
Newport Beach, CA – June 25, 2019 – Over a one-year period, Earnhardt Lexus, Phoenix’s #2 volume Lexus dealer, experienced a viral lift of 564 percent in its social media marketing program…Continue
Added by Paul Moran on June 25, 2019 at 7:00am — No Comments
Videos are essential for effective marketing and will continue to rise in importance in the future. They are engaging, and consumers would rather watch a video than click through a bunch of photos. I've talked plenty of times about the different types of videos. But for this blog, let’s get off VDPs for the moment. Some of the video content I recommend for…Continue
Added by Timmy D. James on June 18, 2019 at 6:59am — No Comments
What would you do to massively increase your conversion rates? What would you invest in a strategy that boosted social media engagement, drastically improved your Search Engine Rankings, and substantially increased customer acquisition and loyalty?
In any established industry, one marketing issue arises time and time again: to cut through the noise of a conventional sales and marketing process. Customer attention is more fleeting than ever, and if you’re like most…Continue
Added by jon nigbor on June 17, 2019 at 8:00am — No Comments