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All ADM Blog Posts Tagged 'vendors' (45)

Content Marketing: What’s Good for the Goose…

Content marketing and exposure are becoming increasingly important in digital marketing and today’s race for eyeballs. In the automotive space, there are many companies that do great jobs marketing and optimizing exposure for dealerships through websites, search engine optimization, social media marketing, pay per click ads, newsletters and more. While these companies do an…

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Added by sara callahan on February 19, 2014 at 7:55am — 6 Comments

"TTAP" Your Vendors: Nominations Open for Top Tier Automotive Partners

This is an industry that has no shortage of vendors. There are more choices amongst those supplying dealerships with websites than several other major industries combined. It's competitive out there, which is a great thing for dealers. Unfortunately, it can also be confusing. Who is really delivering the goods and who is peddling smoke and mirrors?

It's a…

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Added by J.D. Rucker on January 7, 2014 at 1:00am — No Comments

Outsourced Social Media: How to Choose the Perfect Partner

Businesses are increasingly recognizing the importance of having an online presence in social networks. Consumers have come to expect it and, whether you’re there or not, they will have conversations about you. Every year sees a higher percentage of consumers turning to business’ social media accounts for a variety of reasons including praise, complaints and support. Simply…

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Added by sara callahan on October 24, 2013 at 6:14am — No Comments


Influencer
3 Steps to Acquire Real Gold instead of Fools Gold

Author's Note: "Hello ADM community. Happy to be here. I just signed up last week and can tell I am with my kind. I've enjoyed reading so far. Listed below is my first blog here in the ADM community. Hope you enjoy. Even if you don't, thanks for reading anyway. :)"

 

Gold is valuable! (“Thanks Jeff for the heads up there…”) Which is precisely why you want to avoid Pyrite.…

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Added by Jeffrey Byrge on September 12, 2013 at 11:00am — 4 Comments


Influencer
How Can Vendors Deliver on Great Expectations?

As a technology provider, AutoAlert has the weighty obligation to deliver great service and support to its customers, North America’s franchised automobile retailers. 

As a dealer, do you entertain great service expectations from the vendors with which you do business? If not, you should – and you should hold them accountable for meeting those expectations.

This is an important issue. Because a recent article in…

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Added by Jeff Cotton on September 9, 2013 at 10:00am — No Comments

Are Hand-Me-Downs Acceptable at Your Dealership?

Are your posts fresh or recycled

Look, I get it. I understand that it’s hard for vendors and OEMs to produce a social media solution for their dealers that scales properly while still bringing in good content. I do not, however, understand the concept of not even trying to mix things up. There’s an easy road and a hard road for automotive social…

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Added by J.D. Rucker on June 18, 2013 at 6:30am — No Comments

Dealer and third party photo hosting is LAME

The next automotive e-Commerce revolution: a real photo interface

It occurs to me as I navigate my iPad and latest Android phone that our inventory hosting options, both on dealer websites and third parties like AutoTrader.com and Cars.com are so 1999 - literally. With all the talk of…

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Added by Big Tom LaPointe on April 28, 2013 at 3:52pm — No Comments

Customer Service vs Technology: The Vendor Litmus Test

There's a trend in the automotive industry that is alarming. We hear this scenario played out almost every day and it normally manifests itself into one of two stages:

  • Stage 1: The Fresh Tech Hunter - When a dealership is tired of the limitations of their various vendors, they…
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Added by J.D. Rucker on November 30, 2012 at 1:40pm — No Comments

Beware of Techniques that are too Proprietary to be Shared

There's something that can be said about transparency. It's hard as an automotive vendor to be completely transparent. I know because for the first few years that I worked in the industry there were many things in the world of SEO and social media marketing in particular that could not be shared with our clients. It…

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Added by J.D. Rucker on November 6, 2012 at 1:59am — No Comments

Regarding the Trend Towards "Super Vendors"

Heart Surgeon This is as much a question that I would love answered as it is a personal opinion that I'm posting on my own behalf. News of yesterday's big buyout of ClickMotive has many in the industry stirring up old (and new) feelings that the industry is heading towards one-stop-shops as a preferred choice.

Disclaimer: I work for KPA. With over 3,000…

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Added by J.D. Rucker on October 3, 2012 at 3:38pm — 3 Comments

Can Your Digital Marketing Agency Serve Two Masters?



I was brought into a discussion today with a dealer who is considering hiring a new digital marketing agency.  This is a common occurrence within the automotive community since I offer my advice regarding vendors, products, and services to dealership executives…

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Added by Brian Pasch on June 23, 2012 at 2:30pm — 13 Comments

SEO doesn't have to be Like a Box of Chocolates

Over the weekend I had an excellent conversation with a dealer who was weighing whether to invest more heavily in PPC advertising or to take the plunge into the world of SEO. She knew the stats and was well-aware that most clicks come from organic search (even noting that she, herself, could not recall ever clicking on a paid listing on Google) but she had the…

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Added by J.D. Rucker on March 25, 2012 at 9:00pm — 3 Comments

Vendors Wanted!

Dealers United, the service I co-founded with Jesse Biter, is currently registering vendors to participate in future members’ only deals.



While vendor registration is not required, it is the only way to ensure your company is invited to take part in deals for products…

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Added by Matt Buchanan on March 10, 2012 at 10:30am — 2 Comments

Are You Re-living Groundhog Day? Learn These Lessons to Escape. By Mike Esposito, President & CEO, Auto/Mate

In the movie “Groundhog Day,” Bill Murray had to learn how to be a nice person and help other people (and genuinely mean it) before he won the girl and got his life on track. Only then could he escape the eternal blaring of the alarm clock that woke him up to re-live Groundhog Day, over and over and over…

Much like Bill Murray, many car dealers are also re-living Groundhog Day. Every day many dealers wake up determined to improve their bottom line. Cut costs. Increase profits.…

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Added by Mike Esposito on February 2, 2012 at 10:23am — No Comments

Dealership Social Media Lessons from Erik Qualman’s Digital Dealer 11 Keynote Presentation

My experience at the 11th Digital Dealer Conference and Exposition was full of firsts. It was my first conference. It was my first time in Vegas. It was my first time gambling (and winning)! It was my first time hanging out in casual situations with my company’s President and head of sales. Needless to say, the “virgin” jokes got really old really fast.

However, it was not the first…

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Added by Justin Braun on October 13, 2011 at 9:00am — 6 Comments

ActivEngage Deep Thoughts: CRO and Genetic Algorithms

Here at ActivEngage, we are constantly contemplating the future of business on the Internet.  As we strive to provide our clients with thebest live chat service available, we often find ourselves gazing toward the horizon of what is possible.  This is the first installment of a blog series in which we will consider what the Internet is and what the…

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Added by Justin Braun on May 27, 2011 at 8:09am — No Comments

Live Chat Converts Leads into Customers

Do you realize that countless sales leads slip away unnoticed? Does your website lack customer engagement? There is an app for that and it’s called ‘live chat.’

Auto dealerships rank among the top companies most in need of online customer engagement. Car Dealership websites that excel at…

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Added by Justin Braun on May 5, 2011 at 4:00pm — No Comments

MAKING A CASE FOR CASE STUDIES...A REVIEW OF DIGITAL DEALER 10

I made a promise to myself that following my next conference I would make time to properly capture my thoughts and musings and get them into my blog. That being said I had the priviliedge of attending another Digital Dealer conference and came away like I always do, filled with new insights, facts, figures and of course the opportunity to connect with some really awesome people.



Four of us headed down together, Barry Hillier, Ralph Reefke and myself, all from Dashboard/Glovebox…

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Added by Brent Wees on April 25, 2011 at 11:30am — 4 Comments

Good Vendors ARE Good Partners

I am good…but don’t take my word for it, look at my work ethic and the results I’ve shown over my years in the car industry. So when I recently took on a new position at Menlove Toyota Scion I wasn’t worried for I have been down this road before and turned around…

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Added by Bryan Armstrong on March 1, 2010 at 4:00pm — 45 Comments

Week At IM@CS: Chats With The Industry

We typically address vendors here for best practices and today will be a little different. When trying to tackle social media, especially as a support for specific marketing online, it is important to be equipped. Some of the most frequent questions heard relate to getting started and how to be effective.



1. Where?

Twitter, Facebook, Plaxo, LinkedIn, CarFolks, Google, Yelp, DealerRater, MyDealerReport for starters



2. Why?

People go there, trust them, read them,… Continue

Added by Gary May on February 2, 2009 at 9:00am — 1 Comment

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