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Brian Pasch's Blog Posts Tagged 'vdp' (3)

Dealers Need to Become VDP Factories

Now that the dust has settled from two Florida automotive conference (DMSC and NADA), I wanted to circle back with ADM readers on a theme that developed at the 2013 Digital Marketing Strategies Conference (DMSC).  The theme was "Dealers need to become VDP factories!"

 

Research presented from Cobalt and Autotrader at DMSC…

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Added by Brian Pasch on February 19, 2013 at 6:30pm — 13 Comments

Do You Know How Many VDP Views A Month Occur On Your Own Website?

It is no secret that consumers research cars online and that there is a STRONG correlation between inventory Vehicle Detail Page (VDP) views and car sales for a dealer.  

The more times a dealer's VDP's are viewed by in-market consumers, the more likely the phone will ring, an email lead will be submitted, or a…

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Added by Brian Pasch on November 16, 2012 at 9:54am — 2 Comments

What Is Google Doing By Summarizing VDP Data in Search Results?

I always try to keep this community up to date with the latest search trends and changes in Google.  We have been noticing some interesting "summary" pricing results on certain search queries that include automotive classified websites.

If you look at the search results shown below, Google is pulling out VDP data, and summarizing this data is the SERP.  We have a good idea why this is happening but the answers would…

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Added by Brian Pasch on October 14, 2011 at 7:00pm — 2 Comments

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