Stating the obvious, the car business -- like the sports we love – can be a hard-fought win. Winning means playing hard, playing smart and playing from a heart of greater discipline, commitment and expectation than the other guys do.
In other words, in this battle to sell and service cars, every play must count or we’re creating a lot of activity that in the end doesn’t really matter.
Whether in football or selling… Continue
Added by Kurt Kubicki on January 10, 2012 at 9:25am —
No doubt, things like bad breath can be a turn off. However, most of the time a customer walks without buying isn’t because of halitosis across the desk.
For sure, sales associates must attend… Continue
Added by Kurt Kubicki on December 27, 2011 at 5:00am —
Are You Asking The Wrong Questions When Customers Call Your Dealership?
In previous blogs I've written for DealerKnows about… Continue
Added by Melissa Roberts on November 22, 2011 at 11:30am —
An in-depth report based on interviews with 250,000 customers of more than 250 dealerships tells us customers most often walk without buying because we wandered off or away from our Road to the Sale.
We’d like to believe… Continue
Added by Kurt Kubicki on November 14, 2011 at 11:00am —
Houston, Texas, October 18, 2011, CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, today announced the appointment of… Continue
Added by sara callahan on October 18, 2011 at 6:22am —
CAR-Research XRM Releases Auto Dealers' Guide to Outselling Competition, Increasing Car Sales, Decreasing 3rd Party Leads, & Closing more Be-Backs… Continue
Added by sara callahan on August 16, 2011 at 6:41am —
Carlsbad, CA –March 28, 2011– Auto Point, Inc., (www.autopoint.com), the pioneer of ownership lifecycle services for the automotive industry, today announced that its turn-key solution for MPi EDGE dealers, “Declined Services Follow-up™”, has proven highly successful. Auto dealers using the program are generating additional monthly service profits averaging over 30 percent; more than $10,000 per dealership.
MPi’s EDGE™ is part… Continue
Added by sara callahan on March 28, 2011 at 7:00am —
CAR-Research XRM adds Inventory Management System to CRM;
Helps Auto Dealers Manage Online Inventory
Houston, Texas, January 26, 2011– CAR-Research XRM, a single-source CRM solution uniquely branded as; “XRM, Exceeding CRM”, today announced a major enhancement to its CRM system with the addition of a new Inventory Management System. It is built right into the… Continue
Added by sara callahan on January 26, 2011 at 10:55am —
New eBook from MediaTrac Sheds Revealing Insight
Into What Really Drives Auto Dealer Loyalty Program Success
SAN RAMON, CA – January 11, 2011 – Customer loyalty programs have the potential to increase an auto dealer’s service business by 30% or more, yet too many auto dealerships struggle to achieve such results from the programs they have in place. To shed light on what drives really successful – and profitable – customer loyalty programs, MediaTrac, LLC, a marketing technology… Continue
Added by sara callahan on January 11, 2011 at 6:58am —
Added by sara callahan on January 11, 2011 at 6:00am —
Every year, people start lining up on Wednesday to take advantage of $3 appliances and $1… Continue
Added by MacKenzie Garfield on December 3, 2010 at 2:00pm —
In this down market it might be time to fine tune your instrument. What I mean is maybe you should spend some time analyzing your Internet follow up process. You may want to consider what process to put in place for the customers who have a trade in. Do you want to follow up with that customer the same way you would follow up with a customer that didn't provide you with a phone number? Are you making enough attempts in the first day? And at what point do you decide to quit trying? Why is your… Continue
Added by Leo on May 14, 2009 at 2:21pm —
I wrote a post earlier in the week on some tips for being more effective with your dealerships email marketing, one of them is worth its weight in gold, get that double opt in! You can read the entire post here
, and watch the video summary… Continue
Added by Indie Results on April 27, 2009 at 12:37pm —
If you’re tired of your J.O.B. (just over broke) or you’re new in the business and you want to build a career, I am here to tell you, if you build it, they will come.
In order to really succeed in this business as a sales person your goal is not to just sell cars. Your goal isn’t even to just follow-up with your customers. To really succeed in this business, you must create raving fans.
Have you read the book, “Raving Fans: Satisfied Customers Are Not Enough
,” by… Continue
Added by Chris Hanson on February 28, 2009 at 11:08am —
It doesn't matter who you are, what you sell or where you sell. Further, it doesn't matter if you're actively selling or making sales happen away from the front lines. There are a number of things that make business tick:
1. Passion about what you're doing and/or representing
2. Solid fundamentals; especially process
3. Understanding and belief in your business' mission and/or goals
Some still count on their manufacturer's brand or their 'book of business' to… Continue
Added by Gary May on February 16, 2009 at 12:08am —
No knock to hear. No call to answer. No door to open. No question to respond to. The customer was never yours. It happens more than not and it's aggravating as hell to deal with...if you do at all. Today you have two choices:
1. Wait for the next 'up' and work in the same manner as before
2. Create, extend and perpetuate a brand and destination where people want to interact with you
The result will be massively different but the actions required are not so disparate.… Continue
Added by Gary May on February 5, 2009 at 4:27pm —
We don't touch on service much here...time for a little breather!
More dealers than ever are floating (or simply sinking slower) on the revenue from their service department. This trend should be supported with an overwhelming conviction to completely satisfy customers. The risk is just too large to lose clients both on the front and the back end of the store.
Things being what they are, it should come as no surprise that achieving such a goal is as far away as the next 20… Continue
Added by Gary May on December 10, 2008 at 10:06pm —
If the auto industry is living on one thing right now, it's hope. Not that hope isn't good, quite the opposite. But if your plan to drive traffic, sales and retention is based on the hope that people will see your ad, or that people will stop right off the freeway because your sign is there, please stop and think again.
Recently I was at a client, talking with a "non-Internet" salesperson. This person was complaining about the prospect of taking web leads since they were 'already… Continue
Added by Gary May on December 1, 2008 at 6:23am —