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In November, Chip Perry, former CEO of Autotrader, was named as the new CEO of TRUECar. Chip replaced the controversial Scott Painter, who was infamous for driving a wedge between franchise dealers and their company.
With Chip Perry at the helm,…Continue
It looks like everyone wants to be in the automotive lead generation business. Over the last year I have been writing about Google Cars; a program (in beta testing) to present new car inventory to consumers shopping for a car directly in Google search results. Dealers are charged by Google on a per lead basis.
Today, I learned that TRUECar has expanded…Continue
Jason Stein, Editor for Automotive News, broke the story today that TrueCar has ended their exclusive relationship with Yahoo to drive traffic and leads to the TrueCar platform. The breakup was due to the lack of traffic and leads that Yahoo Autos was producing.
According the the…Continue
I've been watching the debate involving TrueCar.com on many automotive forums, but today I was pushed to action by comments from Charles Kim on ADM who is employed by TrueCar.com.
Here is what Charles said today on the very popular…Continue
More fuel to the TrueCar fire as the Virginia Motor Vehicle Dealer Board sends a letter to Scott Painter, CEO of TrueCar, Inc.
A link to download the original letter is shown below, and here is what is says:…Continue
I have first hand knowledge that State Automotive Associations are preparing memos to their members that the TrueCar.com platform may violate a number of state advertising laws.
I bring this up because a number of State Dealer Associations have…Continue