Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
What are your marketing goals in 2020? One of the biggest pain points for dealers is deciding where to spend their marketing dollars to get the results they want. Many dealers feel like their marketing strategies don’t perform as well as they used to, which, when combined with declining sales profitability, puts extra pressure on marketers to up their…Continue
Added by Courtney Evans on February 28, 2020 at 7:16am — No Comments
You don’t have to look very far to see that Video Marketing is the future of digital marketing. Not only is it cost effective, easy to create and use video online, but consumers favor video on almost every…Continue
Some video marketing experts advise that scripts are the way to go as the person on camera then knows what to say. But that may not be best for everyone.
The person that is making the video,…Continue
Added by Thomas F. Jung on June 15, 2018 at 1:30am — No Comments
If you backtrack through the history of advertising and marketing, you’ll find it’s always been about pushing the message to the consumer. In the old days radio and television were the dominant media and consumers had little choice but to watch and listen.…Continue
Added by Steve White on January 4, 2018 at 6:00am — No Comments
The numbers are in, and manufacturers are changing the way that they make and market cars. Here are five auto trends that you should know about in 2017.
You can thank millennials for the expansion of Rideshare programs. Ford has plans to expand its minibus service, called Chariot, to eight more cities because consumers between the…Continue
Added by Mike Gorun on June 13, 2017 at 6:41am — No Comments
The biggest benefit of digital signage, according to a survey of Digital Signage Today is improved customer experience and improving customer experience is AdvantageTec ’s focus.
With 2017 Digital Signage Expo being just around the corner, we have decided to give DS some thought and see…Continue
Added by Thomas F. Jung on March 24, 2017 at 4:00am — No Comments
How Dealers Can Eliminate Deficiencies with More Accurate Attribution Tracking
Through endless digital and traditional channels, consumer influence is…Continue
Added by David Metter on March 7, 2016 at 10:00am — No Comments
As 2015 comes to a close, it’s time to examine trends in digital marketing and predict what dealers should be prepared to consider and focus on in the upcoming year. 2015 has seen so much innovation and change, there’s no doubt 2016 will see even more.…Continue
Added by David Metter on December 18, 2015 at 9:30am — No Comments
Is Your Multicultural Marketing Strategy the Best it Can Be?
As with every aspect of your marketing plan, when you look at multicultural marketing, it’s necessary to constantly ask yourself if you’re up to date and meeting consumer needs. Things are changing in the…Continue
Added by Joey Little on October 29, 2015 at 11:30am — No Comments
Today’s consumers look to social media as a prime way to reach out to businesses for customer service needs. From requesting help with a problem, to simple answers to product questions, many consumers take to platforms such as Twitter and Facebook.
Recently, Facebook upped the ante for businesses with a new way to communicate with customers that…Continue
Added by sara callahan on September 28, 2015 at 7:00am — No Comments
Hosted FOR dealers, WITH dealers, this Keynote Panel will feature leaders from some of the most progressive dealer groups across the country and also include technology frontrunners like Google and Facebook. Moderated by our very own PureCars CEO & Co-Founder, Jeremy Anspach, you can’t afford to…Continue
Think about the brands that reach you and catch your attention, whether television ads, ink and paper, or online. How do they speak to you? How do they approach you as a consumer? Chances are, your favorite products are delivered to you courtesy of companies that have taken considerable time and…Continue
Added by Joey Little on August 17, 2015 at 11:07am — No Comments
If you still aren’t sold on the importance of video marketing, it only takes a brief glimpse into recent news to illustrate just how important video is in marketing. There are many news stories relating to acquisitions, statistics and trends, which highlight the increasing importance – and value – that platforms of all kinds are placing on video content. The common thread…Continue
Added by Ralph Paglia on February 15, 2014 at 6:00am — No Comments
Throughout the automotive marketing industry we have seen potential buyers adjust their shopping trends. Buyers have begun to migrate from traditional desktops to their smartphones and mobile devices. To support this trend, it is crucial to have a mobile strategy in place for all automotive dealers.
Danny Brown of American Express OPEN states that, “ Seventy-two percent of small business owners planned to increase or maintain their mobile ad spend this year, with 65 percent of these…
Added by Paul Potratz on January 15, 2014 at 11:18am — No Comments
According to this article in last week’s Detroit Free Press, the average age of vehicles owned in the U.S. continues to be on the rise. With the average now being 11.4 years, it’s becoming more important than ever for dealerships to re-evaluate their service…Continue
Added by Richard Holland on August 15, 2013 at 4:43am — No Comments
This is one of the modules on my NEW "Video On Demand", Training, Tracking Testing Platform...
This is ONLY a sample! Please call me if you would like a FREE Test Drive!!
Or go to…
Added by Sean V. Bradley on February 7, 2013 at 5:22pm — No Comments
The good folks of Microsoft Tag prepared a neat infographic to illustrate the world of mobile marketing and why this (mobile) channel is so important. Here are the highlights: