Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
The problem is that the game has changed and consumers have access to much more information and choices than ever…Continue
As many people, companies and dealerships are finding out there are no more secrets on the Internet. A Digital Air Strike study indicated 69% of consumers said dealership reviews had an impact on which dealers they visited. Is it time to convey how you really treat your customers? I invite you to watch this video about how the world is becoming more open. It's not specifically about auto retailing but you will see the connection.
So, you don't get social huh? You're not seeing the return the guru promised in his blog post? Don't worry, you're not alone. One of the biggest reasons for social failure is that most businesses use it as a bolt on. That is, they just attach it to whatever it is that they are doing and pray that's enough. I'm here to tell you that it's not. Even if the…Continue
Added by David Johnson on June 27, 2012 at 7:54am — No Comments
I received this email about eight hours ago from an employee of DealerTrack. They asked me that I kept it discreet so I will not be mentioning who it was that sent this to me. It is amazing that DealerTrack's own employees have certain opinions about DealerTrack selling ALG to TrueCar. Does it mean that DealerTrack's own employees are against this deal too? I know that I myself could not work for a company that would allow something like this (no matter how much money I was getting…
My guts tell me that a client should be doing their own social media content posts. My passion for transparency and honesty tell me that posting social media content for another business is a conflict of interest. After all, the power of social media resides in the ability to be oneself and gain the trust of others.
But, is there room for some outsourcing if it is handled correctly? My short answer is: “yes”. My long answer is: “it's a necessity for…Continue