Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Many businesses focus on improving customer convenience as a means to expand their reach and volume of commerce. It’s not just Internet companies such as Amazon, but some of the most substantial brick and mortar chains, including Wal-Mart, Costco, Best Buy, Office Depot and several major grocery store chains.…Continue
Added by Ujj Nath on April 3, 2019 at 7:00am — No Comments
At NADA many exhibitors hyped their digital retailing solutions to support online vehicle transactions. While no one has cracked the code for a complete, seamless online transaction, there are several great solutions that provide enough functionality to meet consumer demands. After all, consumers are…Continue
In the last decade auto sales have boomed. Factory maintenance programs are driving more initial service visits. Increased CPO sales are creating…Continue
Added by Scot Eisenfelder on February 1, 2019 at 7:24am — No Comments
The word “transparency” gets floated around the automotive industry quite often – especially in the last few years. The days of “the invoice is locked in a safe at the corporate office” are gone and consumers have all of the access to data that they need. Yet some Dealerships are still trying to play the game.
I understand that dealerships need…Continue
Added by Andy Church on January 4, 2019 at 7:36am — No Comments
Dealerships are coming around and increasingly realize the importance of having a good social media presence.
Perhaps it’s due to the reach and effectiveness of social media ads, or the ability to stay top-of-mind with customers – both existing and…
Added by Paul Moran on August 23, 2018 at 7:00am — No Comments
Throughout the history of our automotive industry – and even more so as we increasingly progress into the digital era – dealers have been focused on gaining more leads. Just about every widget and message on dealer websites has one single goal – conversion.
Added by Steve White on August 14, 2018 at 7:00am — No Comments
A contact form here, a subscription there. In today’s internet age, people are getting more cautious about giving out their…Continue
Added by CPI Results on April 10, 2018 at 11:00am — No Comments
According to a recent article in Automotive News, Motorcars Honda in Cleveland Heights, Ohio, believes that the future of franchise dealership profitability lies in efficient vehicle service, and as a result it’s service…Continue
Added by Ujj Nath on March 29, 2018 at 6:49am — No Comments
Picking up a pen, you’re ready to sign the dotted line…when you see a few hundred dollars tacked onto the purchase price for a ‘dealer doc fee’. It’s explained to you that it’s a non-negotiable fee for processing and paperwork but, “Don’t worry, we’ve…Continue
Added by CPI Results on February 13, 2018 at 3:15pm — No Comments
At the recent Adobe Summit, executive vice president and general manager, Brad Rencher, advised businesses that if they wish to survive in the future, they have to become “experience businesses.” He feels this is what will separate market leaders from…Continue
Added by Mike Gorun on April 25, 2017 at 6:49am — No Comments
Of course, getting a customer to pay for that oil change they came in for isn’t difficult at all. However, when that same customer is presented with unexpected service recommendations found…Continue
Added by Tim Clay on April 14, 2017 at 5:00am — No Comments
Why do I ask? Well, if you work in a dealership, chances are good that you either review or are responsible for creating reports on a regular basis. For principals and managers, reports reveal important information such as how many units your dealership has sold this month, how many customer-pay ROs you've…Continue
Added by Josh Blick on April 3, 2017 at 5:52am — No Comments
An associate of mine recently told me an interesting story about their 75-year-old father, who purchased an import, rather than a domestic vehicle, for the first time in over 60 years. This was sometime around 2010.
When it was time to replace his domestic minivan, the first thing my associate’s father did was to check the Sunday paper to see in any big sales were…Continue
Added by Mike Gorun on March 7, 2017 at 6:32am — No Comments
Dealers are in for a wild ride. The next 5+ years will be filled with revenue from recall work; a shortage of technicians; shop capacity that can’t keep up with demand; parts availability issues; and, as a result, irate customers.
Recalls certainly challenge consumers’ patience and dealers can find themselves in a constant battle, fighting to put out fires,…Continue
There’s little doubt that the experience provided by auto dealerships in the past has jaded consumers into a stereotype and perception that isn’t necessarily accurate any longer, yet continues to persist. Because of this perception, companies such as Beepi, Carvana and more are creeping into the automotive space and threatening to snatch sales away from dealerships. (how? by…Continue
Added by Joe Orr on December 9, 2015 at 6:42am — No Comments
The automotive internet world in the late '90s and early 2000s was still in its formative development and there was a feeling of discovery and creativity. We who worked as Internet Managers at that time often took initial pay cuts to do so and faced the uncertainty of a position that had an average span of three months... dealer expectations…Continue
Last week, AutoPoint headed to the 16th Digital Dealer Conference & Exposition in Atlantic City, NJ. We were very excited to see many new faces that were able to attend the Digital Dealer Conference for the first time as it visited the Northeast. Sessions were all well attended & attendees were very active in the exhibit hall investigating all of…Continue
Added by Richard Holland on May 15, 2014 at 6:09am — No Comments
A recently released white paper based on a collaborative study between Cars.com and GFK, reported that consumers are leaving dealership service in favor of independents due to a lack of trust and price transparency.
The lack of price…Continue
Added by Richard Holland on April 24, 2014 at 5:00am — No Comments
Most dealerships understand the importance of online reviews, in general, for their stores. Consumers are increasingly turning to the Internet to research dealerships before selecting one. This includes researching not only sales-related reviews, but also service. Yet, most dealerships focus most of their attention on gaining reviews from the sales side and leave the…Continue
Added by Richard Holland on November 22, 2013 at 4:57am — No Comments
Don't ask for a manager when you want an Internet salesperson or BDC person.…Continue