Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Today’s sales thought of the day we are going to find out how to take advantage of reciprocity bias in sales. Reciprocity bias is another powerful cogitative bias like the ones we reviewed in last week’s video: How to use cogitative bias in sales https://youtu.be/Cxb23dnsyr4
-Let’s start first by learning more…Continue
Tell Your Story
Telling your Digital Story is a huge step in the right direction. In the most recent quarterly conference call, Facebook CEO Mark…Continue
This question was posed by a great dealer friend of mine, Todd Caputo from Sun Chevrolet the other day. Are dealers spending so much money and time on technology, implementation and the management of all these tools that it is distracting them from the fundamentals of the business of…Continue
Added by Todd Smith on February 20, 2019 at 7:30am — No Comments
In this modern age of transparency, dealers can get somewhat confused on the subject of pricing. Should they provide upfront pricing on their website, or ask customers to engage with their site first before receiving the dealership’s best price?
The industry is pretty divided on this…Continue
PHOENIX, AZ, January 4, 2019 – Borrowing from the start-up success handbook that propelled virtual inventory advisory company LotPop to industry prominence, My BDC Success launched this week, providing remote BDC monitoring, tracking, and training services to help auto dealerships maximize the profitability of their business development center…Continue
Added by Jim Leman on January 7, 2019 at 9:36am — No Comments
Dealers are constantly inundated by trainers vying for their business. These trainers promise exponential success in sales and profits when they do. Many, however, are one-shot wonders in the sense that they come in, perform their training, get your staff pumped up and leave. What happens then? Chances are the lessons or knowledge that they may have learned…Continue
Added by Andy Church on December 13, 2018 at 7:08am — No Comments
It’s a foregone conclusion that to be successful in any particular skill takes time. A lot of time! Doctors must go to college for decades, but that doesn’t necessarily mean that those graduates enter the medical field after college as an “expert” physician. Ask yourself this question: How much time do I need to invest in myself to master a particular skill?…Continue
Added by Andy Church on November 9, 2018 at 7:15am — No Comments
It is possible to drown green peas.
It’s a sad occurrence. And it is rarely their fault they drown.
Green peas, or as they’re known in other industries as newbies, noobs, colts, rookies, freshman, recruits, or greenhorns, are a part of every organization.…
Added by Joe Webb on October 10, 2018 at 10:00am — No Comments
Often, those opinions vary widely. While training is indeed something I advocate in dealerships both as an…Continue
Added by Todd Smith on September 27, 2018 at 6:30am — No Comments
Almost every dealership has some degree of training, from the manager telling the salesperson, “Here’s how to do a foursquare, now go get an up,” to a more structured and professional routine, perhaps from an outsourced vendor. The problem is, this training can be inconsistent. Or, due to high turnover, the managers simply give up.
And, far too often that…Continue
Added by John Wingle on September 6, 2018 at 7:14am — No Comments
Typically, it’s not until the end of the month when they’re trying to squeeze out those last few…Continue
Added by Andy Church on August 31, 2018 at 7:00am — No Comments
Department Managers have an enormous impact on your Dealerships Profitability. That impact can either be positive, or negative. The choice is really up to you. We would never let the coach on the field without a playbook and a strategy, yet as an industry we let our managers “play” every day without the skills and support to manager their teams. Ask yourself “do I have a…Continue
Added by Andy Church on July 13, 2018 at 7:30am — No Comments
Added by Timmy D. James on July 12, 2018 at 8:15am — No Comments
Hopefully most understand the importance of changing with the times.
With the direction of automotive, those that don't face the possibility of becoming…Continue
Added by Mark Nicholson on June 5, 2018 at 12:00pm — No Comments
Lately I’ve heard the terms omni-channel and multi-channel marketing used interchangeably. Yet there’s a distinct difference between the two terms, and several reasons why I believe omni-channel marketing is a more effective approach for auto dealers.
Years ago, we realized that not all…Continue
Added by Scot Eisenfelder on March 15, 2018 at 5:30am — No Comments
Life at a dealership is hectic. There are so many pieces moving simultaneously that it can seem as if you’re living in a real-life version of the classic video game “Frogger,” continuously ducking, dodging and weaving your way through the dealership -- just as everyone else is. Combine sales, service and customer activity, and that brings the risk to personal safety to a…Continue
Added by Chris Miller on February 28, 2018 at 6:45am — No Comments
Added by CPI Results on February 27, 2018 at 9:32am — No Comments
It struck me that many times in Customer Service, the person I am engaged with is “learning to shave” with me. What…Continue
Added by Ujj Nath on January 10, 2018 at 6:30am — No Comments
Karen Bradley Presents the '7 Habits of Highly Effective People FREE Webinar - April 18 - 1PM EST …Continue
Added by Sean V. Bradley on April 12, 2017 at 8:40am — No Comments