Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Having run my own brick and mortar businesses for a number of years I am very familiar with the ebb and flow of customers and their spending habits. I have always tracked sales, customer count, costs and how effective my marketing has been. Whenever I noticed any kind of downturn I immediately looked for answers.
If I were to have had an unexpected downturn in the last month or so I would have been scratching my head wondering why just like many of you may be doing right now. One of…
Added by Reg Proctor on June 12, 2012 at 12:56am — No Comments
“If I had more traffic, I could sell more cars”
Sound familiar? I’ve heard this several times during my travels the last few weeks and it didn’t matter what part of the country or what franchises.
I was at a long-time Ford client last week, started working with them in September of 1997. They are coming off of another great profit year, but January had started off a little slow.
I noticed the Sales staff was a little down and in conversations the main…Continue
Added by Jay Prassel on January 20, 2012 at 5:21am — No Comments
Do you want less visitors to your website? Do you want fewer leads? Do you want less “Likes” on your Facebook fan page? Probably not, but here’s why you might.
1. You have high volume and high bounce rate on your website.
2. You’re attracting the wrong people for the wrong reasons.
3. You’re getting time-wasting leads that don’t and won’t convert to sales.
4. You’re not prepared to deal with a high volume of leads.
5. Facebook fans like a game on your…
Yes, that means you Mr. or Mrs. Dealer that still wastes money on the giant Purple…Continue
Added by John Druien on September 18, 2010 at 12:00pm — No Comments
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