Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Ever get a string of green lights and think it was your lucky day? Now, thanks to Audi, this is about to become an everyday experience. With its Green Light Optimised Speed Advisory (GLOSA) tech, drivers of select Audi cars are given optimum speed recommendations to ‘surf…Continue
Added by Tony Chips on May 5, 2019 at 6:46am — No Comments
When it comes to social media, some dealers are uncertain of its benefits or unwilling to pay for the reach – and in some cases, both. Well, it is worth getting on the bandwagon as social media usage continues to expand with projections of over 3 BILLION users by 2021.
Added by Paul Moran on May 2, 2019 at 8:02am — No Comments
As many dealership marketers know, search campaigns are a necessary part of a multi-channel marketing strategy. The danger with search campaigns is the potential for pay-per-clicks to become very expensive, which tends to happen when marketing vendors use a single strategy for all dealerships, and set up campaigns as…Continue
Added by Courtney Evans on March 1, 2019 at 7:00am — No Comments
Just one month into 2019, and we've already received the dire prediction (from NADA) that sales are expected to drop to levels the auto industry hasn’t seen since 2014.…
Added by Eric Schlesinger on February 13, 2019 at 6:30am — No Comments
According to an interesting study by Forrester Research, many businesses fail to communicate in a way that enhances and solidifies the business-customer relationship.…Continue
Added by sara callahan on February 12, 2019 at 7:00am — No Comments
PACIFIC PALISADES, Calf., November 5, 2018 - fusionZONE Automotive, LLC, the automotive industry’s highest-performing dealer website solution, today announced that company founder and popular speaker, Brett Sutherlin, will present a session titled, Increasing Online Conversion is not as Hard as You Think!” at the upcoming…Continue
Added by Brett Sutherlin on November 5, 2018 at 7:20am — No Comments
There are more people on the road than ever before. Drivers are the most distracted they have ever been. Vehicles travel faster than they ever have. And yet - car accidents are down since 1988. What are we doing right?
Active safety systems are as necessary to today's vehicles as the engines…Continue
Added by Rachael Murphey on September 12, 2017 at 10:54am — No Comments
Added by Steve White on September 11, 2017 at 7:00am — No Comments
Added by Steve White on August 31, 2017 at 7:00am — No Comments
Everyone makes mistakes, even bikers. Some people willingly take risks while others make genuine errors. Even when we do dumb things, we bikers might not own up to it, or correct our behavior to prevent such acts in the future. Considering the risks of riding a bike, especially in an era with drivers distracted by smart phones, identifying and remembering…Continue
Added by Rachael Murphey on August 9, 2017 at 11:30am — No Comments
Blazing down the freeway with no regard for the speed limit or traffic laws is a sure path to heavy fines or possibly even jail time. While traffic laws are different in every state, everyone ends up in situations where the gas pedal is a little too close to the floorboard. Although NY…Continue
Added by Freya Gilbert on March 30, 2017 at 12:53pm — No Comments
The consequences of a traffic ticket can reach beyond a minor annoyance and a small fine. Depending on the type of violation, misbehaving while motoring could mean losing your license, increased insurance rates, and additional fines and fees.
Losing Your License
Losing your license is pretty much a given, for serious traffic violations…Continue
Added by Freya Gilbert on March 3, 2017 at 12:13am — No Comments
Over the last several months, it’s been refreshing to see more and more automotive leaders shifting their focus from quantity to quality when it comes to their website traffic and overall marketing. Rather than holding value in the number of site visits, the value has shifted to the percent of…Continue
Added by David Metter on February 15, 2017 at 1:30pm — No Comments
Sometime in the 1890’s, marketing pioneer John Wanamaker coined the famous phrase, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Personally, I have always hated this phrase. My old boss and mentor would say it to me all of the time. However,…Continue
Added by David Metter on February 6, 2017 at 12:09pm — No Comments
With just about everyone driving these days, you'll probably get into at least a couple discussions about the driverless cars, top AZ traffic school questions and advice about how to drive.…Continue
Added by Freya Gilbert on January 7, 2017 at 2:00pm — No Comments
MYTH #1: VDP views are the metric that matters most.
Since when did VDP views become more important than sales? This is not an attempt to…Continue
Added by David Metter on December 15, 2016 at 12:00pm — No Comments
The holiday season is upon us. That means extra money is needed for things such as traveling, presents and decorations.
This time of year is typically when an increasing number of consumers find themselves in a tight financial situation. And, when it comes to unexpected vehicle repairs, lack of funds can put a…
Added by Tim Clay on December 15, 2016 at 6:30am — No Comments
Your city is on the hunt, poaching speeders one by one in an attempt to squeeze cents out of you and knock sense into you. If you're a chronic speeder and haven't gotten caught, consider yourself lucky. But for most speeders, they know that heart-sinking feeling of flying past a cop going too high over the speed limit and may not know…Continue
Added by Freya Gilbert on November 1, 2016 at 5:51pm — No Comments
There’s a big push in our industry right now to bring as much of the car buying process online as possible. Startups are entering the space believing that consumers want this ability and automotive vendors of all sizes are creating products to facilitate that.
However, some dealers are afraid to adopt these solutions for fear of loss of control and decreased…Continue
Added by Mike Gorun on October 18, 2016 at 6:59am — No Comments
Car insurance companies look at a number of different factors when determining what your rates and premiums will be. They start with simple demographics such as age, income, education, and location to get an idea of who you are. Then, they look at driving habits such as lengthy commutes or city driving to get an idea of how…Continue
Added by Freya Gilbert on October 3, 2016 at 12:30pm — No Comments