Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Ever get a string of green lights and think it was your lucky day? Now, thanks to Audi, this is about to become an everyday experience. With its Green Light Optimised Speed Advisory (GLOSA) tech, drivers of select Audi cars are given optimum speed recommendations to ‘surf…Continue
Added by Tony Chips on May 5, 2019 at 6:46am — No Comments
When it comes to social media, some dealers are uncertain of its benefits or unwilling to pay for the reach – and in some cases, both. Well, it is worth getting on the bandwagon as social media usage continues to expand with projections of over 3 BILLION users by 2021.
Added by Paul Moran on May 2, 2019 at 8:02am — No Comments
Driving lessons don’t teach you everything you need to know to drive safely and confidently. According to the Centers for Disease Control and Prevention, teen and inexperienced drivers are at especially high risk for accidents. Once you have your driver’s license, consciously continue to practice habits that will keep you safe over a lifetime of driving.…Continue
Added by Anica Oaks on April 3, 2019 at 4:10pm — No Comments
The first time a teen sits behind the wheel of a car they may find themselves overwhelmed by the weight of the options to monitor and be aware of. Before taking your first trip in a car or setting out on a lifetime of driving it is important to be aware of some important tips and tricks.
Added by Anica Oaks on March 7, 2019 at 10:09am — No Comments
As many dealership marketers know, search campaigns are a necessary part of a multi-channel marketing strategy. The danger with search campaigns is the potential for pay-per-clicks to become very expensive, which tends to happen when marketing vendors use a single strategy for all dealerships, and set up campaigns as…Continue
Added by Courtney Evans on March 1, 2019 at 7:00am — No Comments
Just one month into 2019, and we've already received the dire prediction (from NADA) that sales are expected to drop to levels the auto industry hasn’t seen since 2014.…
Added by Eric Schlesinger on February 13, 2019 at 6:30am — No Comments
According to an interesting study by Forrester Research, many businesses fail to communicate in a way that enhances and solidifies the business-customer relationship.…Continue
Added by sara callahan on February 12, 2019 at 7:00am — No Comments
PACIFIC PALISADES, Calf., November 5, 2018 - fusionZONE Automotive, LLC, the automotive industry’s highest-performing dealer website solution, today announced that company founder and popular speaker, Brett Sutherlin, will present a session titled, Increasing Online Conversion is not as Hard as You Think!” at the upcoming…Continue
Added by Brett Sutherlin on November 5, 2018 at 7:20am — No Comments
Driving is a very important aspect of becoming a mature adult. More importantly still is the skill and care in which you drive once you’ve earned your license. Becoming a safe driver not only impacts you while you’re inside of your car but it also affects your life outside of your car.
Maintaining a valid and current car insurance…Continue
Added by Brooke Chaplan on September 25, 2018 at 2:58pm — No Comments
If you enjoy riding a motorcycle to work or school, then you must protect yourself on every ride. A motorcycle collision can lead to serious injuries when you aren’t protecting your body with safety devices, and in addition, using safety equipment is often a legal requirement in many geographic regions. Here are the best ways…Continue
Added by Rachelle Wilber on May 6, 2018 at 8:30am — No Comments
There are more people on the road than ever before. Drivers are the most distracted they have ever been. Vehicles travel faster than they ever have. And yet - car accidents are down since 1988. What are we doing right?
Added by Rachael Murphey on September 12, 2017 at 10:54am — No Comments
Added by Steve White on September 11, 2017 at 7:00am — No Comments
Added by Steve White on August 31, 2017 at 7:00am — No Comments
Everyone makes mistakes, even bikers. Some people willingly take risks while others make genuine errors. Even when we do dumb things, we bikers might not own up to it, or correct our behavior to prevent such acts in the future. Considering the risks of riding a bike, especially in an era with drivers distracted by smart phones, identifying and remembering…Continue
Added by Rachael Murphey on August 9, 2017 at 11:30am — No Comments
Blazing down the freeway with no regard for the speed limit or traffic laws is a sure path to heavy fines or possibly even jail time. While traffic laws are different in every state, everyone ends up in situations where the gas pedal is a little too close to the…Continue
Added by Freya Gilbert on March 30, 2017 at 12:53pm — No Comments
The consequences of a traffic ticket can reach beyond a minor annoyance and a small fine. Depending on the type of violation, misbehaving while motoring could mean losing your license, increased insurance rates, and additional fines and fees.
Added by Freya Gilbert on March 3, 2017 at 12:13am — No Comments
Over the last several months, it’s been refreshing to see more and more automotive leaders shifting their focus from quantity to quality when it comes to their website traffic and overall marketing. Rather than holding value in the number…Continue
Added by David Metter on February 15, 2017 at 1:30pm — No Comments
Sometime in the 1890’s, marketing pioneer John Wanamaker coined the famous phrase, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” Personally, I have always hated this phrase. My old boss…Continue
Added by David Metter on February 6, 2017 at 12:09pm — No Comments
With just about everyone driving these days, you'll probably get into at least a couple discussions about the driverless cars, top AZ traffic school questions and advice about how to drive.…Continue
Added by Freya Gilbert on January 7, 2017 at 2:00pm — No Comments
MYTH #1: VDP views are the metric that matters most.
Since when did VDP views become more important than sales? This is not an attempt to…Continue
Added by David Metter on December 15, 2016 at 12:00pm — No Comments