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All ADM Blog Posts Tagged 'touch' (5)

Don’t Be Fooled: New Google Attribution Announcement is NOT a Silver Bullet

I’m sure many of you have heard about Google’s new attribution offering as there has been much buzz about it lately – but don’t be fooled as this is not a silver bullet for auto dealers – in fact, FAR from…

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Added by Steve White on May 25, 2017 at 9:49am — 1 Comment

The True Cost of Google Analytics

A question that often arises in talking about Multi-Touch Sales Attribution, one of Clarivoy’s core products, is: “How are you doing anything different from what Google Analytics already does for me?”

 

Well, Multi Touch Sales Attribution incorporates offline sales data and connects ALL the online AND…

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Added by Steve White on November 18, 2016 at 6:36am — No Comments

Attribution: Whose Sale Is It Anyway?

In most dealerships a dispute inevitably arises between salespeople over a sold customer. Perhaps it’s because one salesperson initially assisted the customer and a second closed the deal and delivered the vehicle while the first was off for the day. And what happens when a customer visits multiple times and perhaps a…

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Added by Steve White on October 14, 2016 at 5:57am — No Comments

Win Business by Helping the Customer On Their Journey

In my last blog I discussed micro-moments – the critical moments, as defined by Google, in a customer’s car buying journey. I also covered the importance of having a strategy that caters to and attracts a customer’s attention at each touch point.

 

The 5 moments Google defines as important are: Which car…

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Added by Timmy D. James on March 24, 2016 at 5:55am — No Comments

Why Multi-Channel Marketing is Vital to Your Success

Consumers today are increasingly becoming finicky about where and how they want to communicate. While the past may have seen a traditional print ad performing well on its own, that’s increasingly not the case. Data supports the fact that consumers are all over the place and successful marketers know that their message needs…

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Added by Scott T. Joseph on March 26, 2014 at 7:22am — No Comments

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