Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
The car-shopping journey has become primarily virtual. Consumers now do most of their research online and learn about dealerships via the internet, and in turn, 70% of the buyer journey is complete before shoppers even…Continue
Added by Joey Little on December 11, 2015 at 10:00am — No Comments
A car shopping journey isn’t simple anymore, and consumers are using more devices and types of technology than ever to make their purchases. That means dealerships are striving to create the best cross-channel experiences for their consumers.
For consumers on car-buying journeys, devices and…Continue
Added by Joey Little on November 12, 2015 at 10:02am — No Comments