Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Over the past few years, subscription services of all types have become increasingly popular with today’s consumers. Big names like Netflix and Amazon leverage them to offer optimized, often instantaneous access to their goods. Now, it’s the auto industry’s turn, with the rising popularity of vehicle subscriptions. These programs charge customers a monthly…Continue
Added by Jeff Giere on August 22, 2019 at 7:15am — No Comments
Have you ever noticed how the market values dealerships versus how it values Software as a Service (SaaS) businesses that derive income from the same automotive revenue stream? SaaS businesses such as CDK trade at mid-20x P/E ratios while dealers trade at 4-6x operating profit.
One major reason for this disparity is because SaaS business revenues are…Continue
Added by Scot Eisenfelder on October 19, 2018 at 7:11am — No Comments
I believe there are several major barriers to subscription growth for non-dealers, and opportunities for dealers to thrive, should subscriptions break through as a significant ownership model.…Continue
Added by Scot Eisenfelder on August 17, 2018 at 6:54am — No Comments
First introduced by manufacturers, more than a few dealerships have rolled out similar services for their customers. The general concept is that a consumer can pay a flat-rate monthly fee to drive a vehicle of their choice. The payment includes everything from insurance to service,…Continue
Added by Chris Miller on May 8, 2018 at 6:23am — No Comments
Added by Chris Miller on January 5, 2018 at 6:00am — No Comments
Check it out folks...
Just hit the newswire folks… 9:00pm PST
TrueCar Launches National Compliance Campaign and Pro-Industry Product Changes
Sweeping changes include a more balanced advertising approach, revised billing model in some states, consumer membership program, and formation of a Dealer Advisory Council
SANTA MONICA, Calif., Jan. 16, 2012 /PRNewswire/ — TrueCar, Inc., which is devoted to bringing innovation to the car buying…Continue