Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
As promised, I have not backed down from sharing my opinion and insights about the Cars.com lead nurturing strategy. My friend Jim Ziegler vehemently disagrees with me, which is fine with me. Jim has stated that no dealers share my opinion; not sure where the survey was taken but this is the first time I have shared my full opinion.
I'm comfortable with my position on this topic and respect this forum for lively…Continue
If you work in the automotive retail industry you are no stranger to change. You thrive on competition and commission based pay plans. You love the hunt. You love the rewards when you push through goals set by your employer. You love winning the prize.
This past week when I was grocery shopping I decided to stock up on mustard. I've been in the Corned Beef and Cabbage mode lately and I like a little mustard on the plate. If you are ever in New Jersey, I'll cook up a killer meal for you!
When I saw this label I started laughing right in the aisle. The "50% More" really was an eye catcher but how…Continue