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Timmy D. James's Blog Posts Tagged 'strategy' (13)

A Mobile First Strategy is the Future of Marketing

Consumers increasingly use mobile devices to view content online. Study after study cites the fact that mobile devices are on a continued rise as the preferred medium for content. They surpassed desktops not too long ago and will undoubtedly continue to rise in dominance.

 

Mobile devices are always at hand, can be used almost anywhere, and are…

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Added by Timmy D. James on April 25, 2019 at 7:13am — No Comments

How Do I Start Video Marketing (PART 2) [VIDEO]

                               

Flick Fusion COO Tim James shares his advice on how auto dealers can start adding video to their marketing strategy in part 2 of this 2 part video blog

Added by Timmy D. James on June 28, 2018 at 8:14am — No Comments

How Do I Start Video Marketing (Part 1) [VIDEO]

                                

Flick Fusion COO Tim James shares his advice on how auto dealers can start adding video to their marketing strategy in part 1 of this 2 part video…

Added by Timmy D. James on June 14, 2018 at 8:30am — No Comments

We Have Video Content. Now What? (Part 2) [VIDEO]

Tim James shares why simply having video content isn’t enough in the second video blog in this series.

Added by Timmy D. James on April 30, 2018 at 7:30am — No Comments

3 Tips to Up Your Video Marketing Game

Assuming your dealership has a video marketing strategy in place and that you’re getting good results, you may be ready to take your video marketing to another level.

 

To quickly review, the fundamental basic blocks of a video marketing strategy include:

  • Content. Start with what you sell…your inventory.  Next sell them on your…
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Added by Timmy D. James on February 28, 2018 at 6:30am — No Comments

In Video Marketing, the Car Should Be the Star

Video marketing is becoming more important as consumers increasingly choose this medium over others. That’s exactly why almost every platform has shifted to a video-centric algorithm.  

 

I’ve spoken many times about the types of video a dealership should produce outside of inventory videos to create an emotional connection to your brand, dealership and…

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Added by Timmy D. James on February 15, 2018 at 4:54am — No Comments

The Dominance of Video Marketing for Business

As video continues its quick rise it has…

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Added by Timmy D. James on October 26, 2017 at 6:00am — No Comments

How to Shoot Professional Quality Videos with a Smartphone

When dealerships first start their video marketing programs, one of the most common questions I am asked is, "Will I have to buy an expensive camera?" The answer…

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Added by Timmy D. James on June 22, 2017 at 6:18am — No Comments

Seven Important Video Marketing Statistics

While statistics may seem boring, they are certainly key when choosing a marketing strategy. They can highlight where you should direct your efforts in order to be the most effective and maximize ROI.



There are a ton of statistics floating out there and thousands of articles which – if you don’t believe me – should be sufficient to convince you that video content…

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Added by Timmy D. James on March 16, 2017 at 5:37am — No Comments

Video Marketing: The Death of Boring

While I often talk about “basics”, that’s simply because many dealers are still not reaping the benefits of video marketing. But let’s say your dealership is doing video marketing. Perhaps you’ve made a commitment to conduct live video walkarounds for every vehicle. Maybe you’re engaging your customers via personal video e-mail. And perhaps it’s working well. Most people…

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Added by Timmy D. James on January 31, 2017 at 5:23am — No Comments

What to Do with the 5 Must Have Types of Video Content

In my last blog, I shared the five types of video content you must have when beginning your video marketing initiative. To recap, they include: New Model Test Drive, Inventory, Value Proposition, Testimonials and Lead Follow-up.



Hopefully you’ve begun the process of…

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Added by Timmy D. James on September 15, 2016 at 6:16am — No Comments

Will You Be There Whenever Your Customers Need You?

In video marketing, many people think that to simply start making videos is enough. While it’s certainly a great start, there’s actually a lot more to it. In fact, I’d even go so far to say that simply beginning to make video at your dealership is more like showing up for your first day of football practice. The coach didn’t simply split everyone into two teams and have a…

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Added by Timmy D. James on March 10, 2016 at 6:56am — No Comments

A Primer on Video E-Mail Response

So, you’ve decided that you want to send video responses to internet leads, but you don’t quite know where to begin. Well, first, congratulations! You have made an excellent decision that will engage more of your customers, build rapport faster and elicit increased responses. Now to the nuts and bolts of how best to do this:

 

Technology – The simplest…

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Added by Timmy D. James on February 25, 2016 at 5:31am — No Comments

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