Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Did you know that social media engagement improves car dealership website search engine rankings?
Facebook is the most used social media platform in North America – are you leveraging its power to generate sales and service leads?
Having a Facebook page for your dealership is the best way to access and target this ever-growing user base.
If your dealership doesn’t already have a Facebook business…Continue
Added by Ralph Paglia on July 24, 2017 at 8:30pm — No Comments
Added by Joey Little on August 23, 2016 at 9:30am — No Comments
Social Media. The behemoth of all interaction.
One that combines a personal nature to marketing efforts. Social Media and its power to influence consumers has grown in recent years and expanded more than most would have ever thought…Continue
Added by Aubrey Hankins on August 9, 2016 at 6:30am — No Comments
When dealerships are focused on social selling, they’ll be able to increase employee engagement, as well as boost their bottom lines. Most businesses already know increasing employee engagement is important,…Continue
Added by Joey Little on June 23, 2016 at 7:00am — No Comments
So here is your blog tip for the week. Religiously watch normal media sites for content that relates to your brand. Everything from…Continue
The Dealer Synergy Video Production Team produced and directed this AWESOME track that hits home with Automotive Sales Professionals all over the country. EVERYONE can relate to this…Continue
You are never too old to set another goal or to dream a new dream. - C. S. Lewis
Holy speed of light, Batman! Another year has blown past in a…Continue
Added by Big Tom LaPointe on December 30, 2015 at 8:30pm — No Comments
Social Media Marketing News for the Week of August 10, 2015
Hey everyone! @SocialLittleman here with your weekly social media news and highlights. I’d love to hear if these updates are helpful to you, so leave me a comment, Tweet or Facebook me and let me know!…Continue
Added by Joey Little on August 13, 2015 at 6:30am — No Comments
With more and more people flocking to Google+, the site continues to improve the user experience. With its latest improvements, Google is rethinking some things and making…Continue
Social media has been a hot topic of discussion for car dealers even before Facebook overtook MySpace. There are plenty of gurus, vendors, experts, and in-store personnel who have different opinions on the topic of posting inventory. To us, the answer is very clear.
Studies show that people do not go to social media to search for vehicles, which is the primary…Continue
When it comes to marketing (and just about everything else), there are right-brained thinkers and left-brained thinkers. The right-brain thinkers are more subjective and often more creative and would not like the concept of social media having two options. It makes it too black and white. Left-brain thinkers are guided by logic and wouldn't necessarily believe that…Continue
Added by J.D. Rucker on August 12, 2014 at 5:57pm — No Comments
When we hear the word "engagement", most dealers and vendors instantly think about social media. The term has been overused in more social media presentations, articles, and sales pitches than just about any other word. You hear "engagement" more often than you hear "leads" or "sales" when the gurus talk about social.
One might even believe that customer…Continue
For a decade now, businesses and marketers have attempted to decipher the jumbled mess of social media and turn it into a true ROI generator. Hundreds of thousands of Ponce de Leóns have explored the social media countryside in search of the ultimate prize - tangible benefit from social media marketing.
Thankfully, it's not as mythical as the Fountain of Youth.…Continue
Added by J.D. Rucker on August 5, 2014 at 9:01am — No Comments
Today, using the “free” social media platforms as a marketing tool without spending money on them is about as useful as playing the first level of the freeware version of iPad game.
It used to be so exciting to think about how to market a business on social media. We would read articles, watch videos, go to conferences, exchange ideas, try things out, and come…Continue
Added by J.D. Rucker on June 16, 2014 at 1:42am — No Comments
Facebook is about as crowded as any marketing venue on the internet. There might be hundreds of sites vying for keywords that pertain to you on search (and no, having millions of results does not mean that they're all going for that keyword) and dozens of dealers selling cars in your local area on the classified sites, but there are thousands of businesses…Continue
Added by Tyson Madliger on April 25, 2014 at 2:27am — No Comments
Social media is a place of vanity. Those of us who use social media often get to see flattering images of just about everything - people, places, food, cars, whatever. Have you ever seen a picture of a friend posted as their new profile picture and thought, "Wow, that's a good picture of them."
One might believe that…Continue
A good social media advertising campaign (or any marketing campaign at all, for that matter) should be guided by science. Testing, monitoring, adjusting, and testing again are the cornerstones of a good marketing strategy.
Much of what we do in the car business comes with assumptions. We do things that we have known from past experience to be successful.…Continue
Ask average consumers or professional marketers who is most influential in the automotive sector and their response would most…Continue
It's easy for us to take the high road and call it abysmal to utilize the strategy demonstrated below. We would never do it to two dealers, let alone dozens. We also understand the need to make a solution scalable for the sake of profits as we have worked for companies that need to scale to serve hundreds or thousands of dealers. With that said, it is still atrocious…Continue