Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

Brian Pasch's Blog Posts Tagged 'seo' (22)

Automotive Website Companies Are Rolling The Dice With SEO



There is an alarming trend that I have been noticing over the past six months; automotive website platform providers are upgrading dealer websites and wiping out all their hard earned SEO work.

Website companies are rolling the dice and gambling with the hard work that drives organic traffic to…

Continue

Added by Brian Pasch on April 8, 2013 at 10:30am — 17 Comments

Expert Panel To Discuss 2013 Automotive SEO Strategies at DMSC

One of the most lively workshop sessions at the 2013 Digital Marketing Strategies Conference (DMSC) will be a panel discussion that I will moderate on Automotive SEO.  I have invited JD Rucker, Ralph Paglia, and Eric…

Continue

Added by Brian Pasch on November 17, 2012 at 7:00am — 1 Comment

Is Your Website Overly Optimized?

Lately there has been significant buzz about a statement that Matt Cutts made at SXSW in regards to a project that Google has been working on.  This project, is designed, according to Cutts, to level the playing field for websites that don't do any SEO but have good content.  

 

If…

Continue

Added by Brian Pasch on April 5, 2012 at 3:30am — 6 Comments

Three Time Award Winning Automotive Marketing Company Offers New Search Marketing Strategy for Dealers

"Automotive SEO strategy package leverages search optimization, social relevance, and video marketing to capitalize on Google’s ever-changing ranking system."



Eatontown, NJ – PCG Digital Marketing, a three-time…

Continue

Added by Brian Pasch on March 19, 2012 at 2:00pm — 7 Comments

Training Dealers on SEO is A Waste Of Money



Steve Stauning, in his latest post on ADM representing Dealers United made this statement in regards to their selected SEO vendor to be announced on March 28th:…

Continue

Added by Brian Pasch on March 15, 2012 at 9:00am — 15 Comments

By the way what is SEO again?

This blog post was inspired by Tony Rhoades today, when he commented on a blog post about ZMOT saying "By the way what is SEO again?".

 

If you have…

Continue

Added by Brian Pasch on November 26, 2011 at 6:56am — 13 Comments

MerchantCircle Syndicating Blog Posts For Free

One of the free business directory platforms that dealers can use to syndicate content, collect reviews, or include for Page One Defense is MerchantCircle.com.  I encourage all members of this community to claim and enhance their MerchantCircle free listing.  You do not need to pay for an upgraded account.

 

I received an interesting email today which caught my eye because a number of the clients in their "Automotive Newsletter" were ours and I saw that they were syndicating…

Continue

Added by Brian Pasch on July 1, 2011 at 4:36am — 13 Comments

+1 Button Comes To Google Adwords for Dealers

The +1 button which has been added to organic search results is now coming to your Adwords campaign. I love how Google continues to "socialize" SERP pages and it also changes the game in regards to being on Google Page One.

18 months ago being on Page One was the goal of most Automotive SEO strategists. Today, you need to make sure your online reviews, social media "likes", and now "+1's" also show…

Continue

Added by Brian Pasch on June 28, 2011 at 3:00pm — No Comments

Integrated Social Media and Reputation Management Tools at NADA

One observation from the NADA Convention was the number of website vendors that were integrating social media monitoring and reputation management tracking tools into their client dashboard. Two such companies I had a demo with were @utoRevenue and Dealer.com.



The shift to integrate social media tracking and reputation management alerts will eventually limit the business upside of stand alone reputation management software companies and social media syndication… Continue

Added by Brian Pasch on February 10, 2011 at 1:30pm — 3 Comments

ADM Members Invited to Automotive Video SEO Webinar





Video Optimization Webinar Scheduled – Dec 7th





Join Brian Pasch and Karry More, President of CAR-MERCIAL on December 7, 2010 at 12:00 noon to discuss video optimization and the unique product that CAR-MERCIAL offers. …

Continue

Added by Brian Pasch on December 3, 2010 at 7:14pm — No Comments

ADM Community Invited To Create Dealer Profiles on CarDealerWiki.org

CarDealerWiki I would like to invite all car dealers and vendors that serve car dealers to add your business to www.CarDealerWiki.org a new project that I have started.



There is no cost to add your dealership or company to CarDealerWiki. On the flip side, adding your company information to the website has many benefits.



As CarDealerWiki.org increases in… Continue

Added by Brian Pasch on September 5, 2010 at 7:30am — No Comments

100 Dealers Will Get 16 Weeks of SEO Training For Free

If you work at a car dealership and want utilize power SEO tools and strategies to improve your search visibility, then consider participating in a unique Automotive SEO Study which will be documented and presented at the 2011 NADA Convention.



The Automotive SEO Study will be limited to 100 dealers. Registration…

Continue

Added by Brian Pasch on August 13, 2010 at 4:30am — 3 Comments

Link Building To Increase Your Visibility Online

Automotive SEO Links A patent was awarded to Google in May that many are calling the Reasonable Surfer Patent. The patent was filed six years ago and granted on May 11, 2010.

I question the relevance of the patent since so much has changed in the past 6 years in regards to Google search and…

Continue

Added by Brian Pasch on June 20, 2010 at 5:30am — 12 Comments

Automotive SEO Targeting Cities in Your PMA

I keep Google Alerts running for all my clients and I was interested in an alert that popped up yesterday for the name "Carson Toyota". The alert was triggered by an effective Automotive SEO strategy employed by Dealer.com which creates a car listing page that is optimized for a city inside or outside of a dealer's PMA.



In this case, the city happened also to be my client's name, which is Carson Toyota is Carson California. If you are not using… Continue

Added by Brian Pasch on May 13, 2010 at 5:00am — No Comments

Automotive Internet Reputation Management 101

Automotive Internet Reputation Management



If a customer came to your dealership in the still of the night and spray painted "Liar" and "Cheat" in large letters on your street facing signage, would you leave it untouched when you arrived in the morning?
Consumers have tremendous power today to express their opinions about their experience at your business and make that… Continue

Added by Brian Pasch on November 24, 2009 at 10:07pm — 19 Comments

Automotive SEO Review of Bronx Nissan Dealers

Bronx Nissan Dealers



I had the opportunity to do some research on Bronx Nissan dealers that serve consumers in New York.



I decided to put together some of my research in a slide deck for ADM members. You can view the slide deck at the bottom of this page. Click on the FULL SCREEN button to best view the…

Continue

Added by Brian Pasch on September 21, 2009 at 7:00am — No Comments

Automotive SEO Seminar at DDC in Vegas Was Lively

The 6th Annual Digital Dealer Conference was a blast. I want to thank Ralph Paglia for introducing me to some great folks at Ford and a fine meat eaters fantasy dinner. I also want to thank Mike Roscoe for giving me the opportunity to speak at this great event.



I'm back in New Jersey after the red eye flight home and I’m exhausted. This was my first year at the event and it was a great opportunity to meet with other automotive professionals. Many wanted to learn how to improve the… Continue

Added by Brian Pasch on April 22, 2009 at 5:08pm — 5 Comments

Digital Dealer Conference - I'm Ready

I just arrived in Vegas for the 6th Annual Digital Dealer Conference. I'm excited to meet the folks that particpate on the ADM forum.

The seminar that I am conducting will be on Monday at 5:15 and I hope that many of you can attend.

I'll be around to meet up with friends and clients anytime outside of that seminar slot. Call me on my cell: 732-672-2356 to catch up and have a drink.

Brian Pasch

Added by Brian Pasch on April 19, 2009 at 12:00pm — No Comments

Dealer SEO Webinar - Updating META Tags and Titles

I would like to invite anyone who is interested in a hands on demonstration regarding the strategies and steps required to update the META tags and Page Titles on your car dealer platform to mark your calendars for April 2, 2009 at 1:00 pm.



I have been invited by www.DealersEdge.com to conduct a webinar to enable car dealer staff to update their websites to better comply with the recommendations set out in the Google SEO Starter Guide.



You can download a free copy… Continue

Added by Brian Pasch on March 27, 2009 at 9:36pm — 1 Comment

Evaluating Free Automotive Listing Services

Over the last few months I have been testing the value of publishing car inventory listings to a group of free websites. The idea behind this test was to measure the effectiveness of the time needed to post cars based on the increase of:



1. Car Sales

2. Web Traffic

3. Inbound Links (for automotive SEO purposes)



This is "Part One" in a series that I plan to write tracking the value of free car listing services. This is the introductory article with some initial… Continue

Added by Brian Pasch on January 24, 2009 at 7:59pm — 6 Comments

Monthly Archives

2018

2017

2016

2014

2013

2012

2011

2010

2009

2008

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

ADM Events

October 2019
SMTWTFS
12345
6789101112
13141516171819
20212223242526
2728293031
       

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

Top Automotive Marketing Forum Discussions

1. Electric Vehicle is the Future

Posted by Dwayne Jhonson on August 29, 2019

2. Email marketing

Posted by Andrew Qrueed on August 26, 2019

4. 5 Ideas for car dealers FB page

Posted by Kevin Lewis on August 6, 2019

Share the Best Content w/AutoMarketing Community

© 2019   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service