There is an alarming trend that I have been noticing over the past six months; automotive website platform providers are upgrading dealer websites and wiping out all their hard earned SEO work.
Website companies are rolling the dice and gambling with the hard work that drives organic traffic to… Continue
Added by Brian Pasch on April 8, 2013 at 10:30am —
One of the most lively workshop sessions at the 2013 Digital Marketing Strategies Conference (DMSC) will be a panel discussion that I will moderate on Automotive SEO. I have invited JD Rucker, Ralph Paglia, and Eric… Continue
Added by Brian Pasch on November 17, 2012 at 7:00am —
Lately there has been significant buzz about a statement that Matt Cutts made at SXSW in regards to a project that Google has been working on. This project, is designed, according to Cutts, to level the playing field for websites that don't do any SEO but have good content.
Added by Brian Pasch on April 5, 2012 at 3:30am —
"Automotive SEO strategy package leverages search optimization, social relevance, and video marketing to capitalize on Google’s ever-changing ranking system."
Eatontown, NJ – PCG Digital Marketing, a three-time… Continue
Added by Brian Pasch on March 19, 2012 at 2:00pm —
Steve Stauning, in his latest post on ADM representing Dealers United made this statement in regards to their selected SEO vendor to be announced on March 28th:…
Added by Brian Pasch on March 15, 2012 at 9:00am —
This blog post was inspired by Tony Rhoades today, when he commented on a blog post about ZMOT saying "By the way what is SEO again?".
If you have… Continue
Added by Brian Pasch on November 26, 2011 at 6:56am —
One of the free business directory platforms that dealers can use to syndicate content, collect reviews, or include for Page One Defense is MerchantCircle.com. I encourage all members of this community to claim and enhance their MerchantCircle free listing. You do not need to pay for an upgraded account.
I received an interesting email today which caught my eye because a number of the clients in their "Automotive Newsletter" were ours and I saw that they were syndicating… Continue
Added by Brian Pasch on July 1, 2011 at 4:36am —
The +1 button which has been added to organic search results is now coming to your Adwords campaign. I love how Google continues to "socialize" SERP pages and it also changes the game in regards to being on Google Page One.
18 months ago being on Page One was the goal of most Automotive SEO strategists. Today, you need to make sure your online reviews, social media "likes", and now "+1's" also show… Continue
Added by Brian Pasch on June 28, 2011 at 3:00pm —
One observation from the NADA Convention was the number of website vendors that were integrating
social media monitoring and reputation management tracking tools into their client dashboard. Two such companies I had a demo with were @utoRevenue and Dealer.com.
The shift to integrate social media tracking and reputation management alerts will eventually limit the business upside of stand alone reputation management software companies and social media syndication… Continue
Added by Brian Pasch on February 10, 2011 at 1:30pm —
Video Optimization Webinar Scheduled – Dec 7th
Join Brian Pasch and Karry More, President of CAR-MERCIAL on December 7, 2010 at 12:00 noon to discuss video optimization and the unique product that CAR-MERCIAL offers. … Continue
Added by Brian Pasch on December 3, 2010 at 7:14pm —
I would like to invite all car dealers and vendors that serve car dealers to add your business to www.CarDealerWiki.org
a new project that I have started.
There is no cost to add your dealership or company to CarDealerWiki. On the flip side, adding your company information to the website has many benefits.
As CarDealerWiki.org increases in… Continue
Added by Brian Pasch on September 5, 2010 at 7:30am —
If you work at a car dealership and want utilize power SEO tools and strategies to improve your search visibility, then consider participating in a unique Automotive SEO Study which will be documented and presented at the 2011 NADA Convention. Continue
The Automotive SEO Study will be limited to 100 dealers. Registration…
Added by Brian Pasch on August 13, 2010 at 4:30am —
A patent was awarded to Google in May that many are calling the Reasonable Surfer Patent. The patent was filed six years ago and granted on May 11, 2010.
I question the relevance of the patent since so much has changed in the past 6 years in regards to Google search and… Continue
Added by Brian Pasch on June 20, 2010 at 5:30am —
I keep Google Alerts running for all my clients and I was interested in an alert that popped up yesterday for the name "Carson Toyota". The alert was triggered by an effective Automotive SEO strategy employed by Dealer.com which creates a car listing page that is optimized for a city inside or outside of a dealer's PMA.
In this case, the city happened also to be my client's name, which is Carson Toyota
is Carson California. If you are not using… Continue
Added by Brian Pasch on May 13, 2010 at 5:00am —
If a customer came to your dealership in the still of the night and spray painted "Liar" and "Cheat" in large letters on your street facing signage, would you leave it untouched when you arrived in the morning?
Consumers have tremendous power today to express their opinions about their experience at your business and make that… Continue
Added by Brian Pasch on November 24, 2009 at 10:07pm —
I had the opportunity to do some research on Bronx Nissan dealers that serve consumers in New York.
I decided to put together some of my research in a slide deck for ADM members. You can view the slide deck at the bottom of this page. Click on the FULL SCREEN button to best view the… Continue
Added by Brian Pasch on September 21, 2009 at 7:00am —
The 6th Annual Digital Dealer Conference was a blast. I want to thank Ralph Paglia for introducing me to some great folks at Ford and a fine meat eaters fantasy dinner. I also want to thank Mike Roscoe for giving me the opportunity to speak at this great event.
I'm back in New Jersey after the red eye flight home and I’m exhausted. This was my first year at the event and it was a great opportunity to meet with other automotive professionals. Many wanted to learn how to improve the… Continue
Added by Brian Pasch on April 22, 2009 at 5:08pm —
I just arrived in Vegas for the 6th Annual Digital Dealer Conference. I'm excited to meet the folks that particpate on the ADM forum.
The seminar that I am conducting will be on Monday at 5:15 and I hope that many of you can attend.
I'll be around to meet up with friends and clients anytime outside of that seminar slot. Call me on my cell: 732-672-2356 to catch up and have a drink.
Added by Brian Pasch on April 19, 2009 at 12:00pm —
I would like to invite anyone who is interested in a hands on demonstration regarding the strategies and steps required to update the META tags and Page Titles on your car dealer platform to mark your calendars for April 2, 2009 at 1:00 pm.
I have been invited by www.DealersEdge.com to conduct a webinar to enable car dealer staff to update their websites to better comply with the recommendations set out in the Google SEO Starter Guide.
You can download a free copy… Continue
Added by Brian Pasch on March 27, 2009 at 9:36pm —
Over the last few months I have been testing the value of publishing car inventory listings to a group of free websites. The idea behind this test was to measure the effectiveness of the time needed to post cars based on the increase of:
1. Car Sales
2. Web Traffic
3. Inbound Links (for automotive SEO purposes)
This is "Part One" in a series that I plan to write tracking the value of free car listing services. This is the introductory article with some initial… Continue
Added by Brian Pasch on January 24, 2009 at 7:59pm —