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All ADM Blog Posts Tagged 'search' (166)

Increasing Your Online Qualified Leads

“Guaranteed to drive thousands of visitors to your site a month!”



“First place Google placement – guaranteed!”




I see advertisements like this every day. And I hate to be a killjoy, but this sort of program is NOT going to help you bring in qualified leads for your team. If you want sheer volume of site visitors, great. If you want traffic that will convert to customers, then this isn’t for you.



I know the law of large numbers says that the more people you… Continue

Added by Todd Swickard on July 8, 2009 at 2:11pm — 3 Comments

Google’s Lift on the Ban of Trademark Terms - How it will affect you.

Google announced in mid-May they were lifting their ban on trademarked terms in ad copy. This is something with serious implications. But, are these implications good or bad? That’s the bigger issue.



While the ban is slated to have been lifted (as of 6/15), I’m not sold that it's going to last for long - if Google has, in fact actually lifted it as planned. Large companies like Apple or Lexus are likely to file a lawsuit to block others from using their brand name for profit. These… Continue

Added by Todd Swickard on June 22, 2009 at 5:30am — 1 Comment


Dealer
Free Search Engine Traffic: Are You Getting Your Fair Share?

98% of web surfers use search engines. In fact, you probably have one as your homepage. According to public traffic stats, Google is number one right now, followed by Yahoo!, MSN, and Ask.





You should be able to guess where I am going with this…





Search engine advertising has always been the best way to get visitors to your website; and always will be.





Why?





First of all, natural search engine traffic is free; and second of all,… Continue

Added by Jason C on May 19, 2009 at 11:59am — No Comments

SEO Link Quality Vs Link Quantity

Hello all, I have been getting a lot of questions lately about links, everyone wants them and there seems to be some fundamental misunderstandings at times about what an ideal link is, and how links effect search engine rankings. I blogged about it, and then made a video to share out on a few sites. I didn't want to post the same article all over the web so I went with video instead. If you choose you can read the article on… Continue

Added by Indie Results on April 3, 2009 at 12:36pm — No Comments

Why Do You Use PPC-No Seriously Tell Me?

I am going to make my best case for why PPC is a total waste of money in the automobile industry, and I invite you, the dealerships, or PPC salespeople to join the fun and make your case. This should be some fun, let’s keep it clean, and professional. In the interest of full disclosure I of course sell SEO, in many ways a direct competitor for PPC marketing dollars. (Even though we don’t agree with the logic) We do feel dealerships should do some PPC, as well as SEO, the problem we see are so… Continue

Added by Indie Results on November 26, 2008 at 8:30am — 9 Comments

Google's "Insights" into An Automotive Brand Search Recession

You can view my original post on Search Marketing Sage.



Automotive OEM manufacturers are some of the biggest spenders in Pay Per Click Advertising. All automotive OEMs advertise on their own brand names – even though they already have number one natural results for their brand names. Some marketers are critical of advertising on brand terms that they already rank… Continue

Added by Tad Miller on November 19, 2008 at 6:29am — No Comments

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