Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
“How happy are you with the way your team manages phone ups?”
Added by Big Tom LaPointe on March 20, 2016 at 11:00pm — No Comments
The cross promotion ad, It Comes Standard produced by Will Ferrell, touts all the great features of the glove box, and has been picked by AdWeek as one of their top ten for the week. I'm still partial to the ad that picks on the horse. Great marketing campaign!
Added by Big Tom LaPointe on October 11, 2013 at 1:56pm — No Comments
I could just say 'yes' and make this the shortest blog post ever, but here is why it matters…not that you want the gang from the Used Cars movie in this photo helping you with your business, but having 'car people' involved makes a HUGE difference.
As a dealer, when you look at your DMS, your…Continue
Added by Big Tom LaPointe on October 8, 2013 at 8:30am — No Comments
I once had a sales manager who beat us up week after week to “stick to the basics”. That is wisdom that applies to virtually every facet of sales, and this great video by Tom Peters about selling yourself is a critical key to success in the automotive business and ANY industry…
Tom's key points here:
Added by Big Tom LaPointe on June 28, 2013 at 12:09am — No Comments
Here is proof that compelling imagery can elicit deep emotion. By capturing the essence of father / son conflict and their mutual passion for cars, this Subaru ad connects with viewers on many levels.
Now is a good time to look at your marketing to see how you can use emotion to connect with buyers. Here are…Continue
Added by Big Tom LaPointe on March 11, 2013 at 9:30am — No Comments
Added by Big Tom LaPointe on March 5, 2013 at 9:30am — No Comments
Check out this awesome puppy commercial from Subaru. Pure beauty in its simplicity. For me, reminiscent of the cool Mean Joe Green jersey commercials for Coke in the '70's.
Interactive Media Manager / Industry Analyst…Continue
In a past life, I was an integral part of one of the nation’ top GM CSI dealerships. We were careful to avoid crossing the line by…Continue
Added by Big Tom LaPointe on January 31, 2013 at 12:30pm — No Comments
OMG! WTH? EPIC FAIL? Well, we will have to see, but Volkswagen released a teaser of its 2013 Super Bowl ad that is only missing ONE key traditional facet of automotive advertising: the car. The unusual ad is a mashup of the uhappiest people documented in viral videos on the web with a musical overlay of Jimmy Cliff's classic song, C'mon Get Happy, according to Automotive News.
This interesting Forbes article was recently brought to my attention. Though it was published earlier last year, the message is that people's lives are still defined in great measure during their 20's, but that the current crop is in a virtual limbo due to the economy and changing lifestyles. Since our industry is tied to their success - or failure - as both clients AND employment candidates, understanding the dynamics affecting their…Continue
As TrueCar works to reposition itself as more dealer-friendly, and CarFax comes under continued scrutiny for charging dealers for the right to be chastised on the airwaves, Cars.com released teaser ads and focus group clips for their expensive Super Bowl campaign, according to an Automotive News article published today: http://bit.ly/WbTXac
To their credit, they make light of…Continue