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Brian Pasch's Blog Posts Tagged 'sales' (15)

Google Analytics Tip - Improving Remarketing Campaigns

It is very common for auto dealers to be running remarketing campaigns, also known as retargeting. The remarketing concept, which puts the dealer's brand message in front of a consumer (who visited their website) with "online billboards" is appealing to managers. A marketing…

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Added by Brian Pasch on July 8, 2017 at 4:00am — No Comments

The Acura SEM Strategy Will Hurt Local Acura Franchise Dealers

By Brian Pasch

Acura's new policy on Google Adwords bidding strategies is an attempt to control click costs in SEM campaigns for their national marketing, regional marketing, and dealer marketing strategies.  Using cost as the…

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Added by Brian Pasch on March 25, 2014 at 9:00am — 16 Comments

Speaking To Cars Dealers in Holland - Brian Pasch

In March, I had the opportunity to speak to car dealers in Holland. An automotive industry magazine based in Holland did an interview with me and they just sent me the video of their interview.

My host was a very cool company that is innovative online car sales. https://www.nieuweautokopen.nl

Added by Brian Pasch on April 23, 2013 at 3:23pm — No Comments

Which Marketing Investments Are Really Working To Sell More Cars?

In recent months I have been "addicted" to auditing dealership marketing budgets.   I love my work! It may not seem that exciting but for the dealers I work for, it is a very rewarding process. The audits have allowed me to see how different vendor partners are performing and how their products deliver, or not deliver, a strong ROI.

 

I have been able to…

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Added by Brian Pasch on April 10, 2013 at 9:00am — No Comments

Holland Faces Similar Challenges With CRM and DMS Integration and Utilization

I had the pleasure this week, during my visit to Amsterdam with my son Connor, to speak with Koops Furness, a successful automotive group with 11 OEM brands and 25 retail locations  throughout Holland.  

 

The company also has…

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Added by Brian Pasch on March 27, 2013 at 4:44am — 1 Comment

Can ADM Members Create A Website Conversion Standard?

I received a call from a dealer this week informing me that he was unhappy with the conversion rate of their website.  Specifically, he was looking at the unique visitor traffic per month to the number of leads that were generated by the website.  

It seems that another dealer claims to have twice the conversion rate of his website platform!  If it were true, you could imagine why this dealer was…

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Added by Brian Pasch on January 26, 2013 at 5:22am — 7 Comments

Selling Cars In The Digital Age - New Book To Be Released in February

PCG Consulting has just announced that attendees of the 2013 Digital Marketing Strategies Conference (DMSC) will be the first to be able to obtain copies of their latest book for car dealers; "Selling Cars in The Digital Age".

Car dealers who are looking to…

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Added by Brian Pasch on January 13, 2013 at 9:15pm — No Comments

It Is Time to Be YOU-NIQUE in 2013

The past 10 days have been an amazing time in business, as I have traveled to numerous cities visiting industry leaders and dealers.  I also had the honor of speaking at a 20 Group, which is one of my favorite teaching opportunities.  

 

What is your opinion on 20 Groups? 20 Groups have many…

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Added by Brian Pasch on December 10, 2012 at 2:36pm — 6 Comments

How To Easily Generate More Referrals To Increase Sales and CSI

 

One day I received a call from Paul Sansone Jr., a well known name in the New Jersey car business.   He operates a dealership near my offices and he reached out to tell me about a new product he was developing for car dealers.   I love entrepreneurial passion and Paul has leveraged his lifelong experience in the automotive industry with a cool new…

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Added by Brian Pasch on September 4, 2012 at 8:00am — 1 Comment

Do Dealers Have To Spend More To Increase Their Sales?

PCG Consulting founded in 2011, was created to provide vendor neutral analysis and recommendations to help dealers maximize their operating budgets and car sales.  The consulting team also provides onsite training and education for car dealers on Internet/BDC lead processes, social media, reputation management, and digital marketing strategy.  

 

A majority of the dealers that hire PCG…

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Added by Brian Pasch on September 3, 2012 at 9:00am — 1 Comment

Did You Really Want 50% More Mustard?

This past week when I was grocery shopping I decided to stock up on mustard. I've been in the Corned Beef and Cabbage mode lately and I like a little mustard on the plate.  If you are ever in New Jersey, I'll cook up a killer meal for you!

 

When I saw this label I started laughing right in the aisle.…

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Added by Brian Pasch on March 27, 2012 at 3:30pm — 2 Comments

What Is Google Doing By Summarizing VDP Data in Search Results?

I always try to keep this community up to date with the latest search trends and changes in Google.  We have been noticing some interesting "summary" pricing results on certain search queries that include automotive classified websites.

If you look at the search results shown below, Google is pulling out VDP data, and summarizing this data is the SERP.  We have a good idea why this is happening but the answers would…

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Added by Brian Pasch on October 14, 2011 at 7:00pm — 2 Comments

Are Your Sales Professionals Leveraging Digital Network Tools?

I recently had the pleasure to sit in on a workshop Joe Webb presented at the Chicago PCG Pit Stop conference. Joe gave attendees a number of solid processes to help increase the effectiveness of responding to email prospects.



One of the tips Joe gave attendees was how to reverse engineer lead data and how to research a customer online BEFORE responding. I like… Continue

Added by Brian Pasch on June 22, 2011 at 2:30pm — No Comments

Enrich Your Business Mindset in 30 Minutes

I am fortunate to have friends that are truly committed to helping me succeed in life and no one better exemplifies that better than Rick Ivone my trainer. In addition to being a true go-giver and an encouragement for my business, Rick has helped me to:

  • Integrate exercise back into my life
  • Realize the importance of feeding my body the right foods
  • Shed 25 pounds of fat off my body since January…
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Added by Brian Pasch on June 18, 2010 at 1:30am — 1 Comment

Toyota Positioned Well For Cash for Clunkers Sales Race



Since data collection started, Toyota has remained the leading brand on the www.CashForClunkersFacts.com website for new car interest. The data is based on consumer requests to have a local car dealer call them about purchasing a new car with a qualifying trade-in with the Car Allowance Rebate System (CARS).



The top five most popular brands are Toyota, Honda, Ford,… Continue

Added by Brian Pasch on June 29, 2009 at 7:29am — 2 Comments

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