Meet & Greet
- You have four seconds to make a great first impression with you shopper. Yep that is it! Research shows that a person makes up their mind about another individual within 4 seconds of meeting them. Make your approach and greeting powerful.
Your Elevator Pitch
- Within 30 seconds you need to be able to explain why the shopper should do business with you and your dealership. It has to be powerful and… Continue
Added by Todd Smith on December 1, 2009 at 2:34pm —
This week we are opening our virtual sales training site. While you may have seen other sites like this we have taken it to a whole new level. The response from our customers has been overwhelming.
Go to www.salestrainingvt.com
for a tour or call our office where we will give you an inside look at what we have done using this technology that is the first of its kind! With dealers watching every penny and at the same time focused on… Continue
Added by Grant Cardone on November 28, 2009 at 5:00pm —
The Unsold Prospect – Don’t let them get Away
If you ask any dealer, they will tell you that 4 out of 5 prospects that come to their showroom depart without buying a new or used vehicle. What most won’t tell you is that 70%-80% of those prospects left because they just were not ready to make a purchase decision yet. They are still shopping. Why? Because consumers may be confused by all the different variables (i.e. selection, discounts, rebates, interest rates, etc.) or who to… Continue
Added by Missy Jensen on November 24, 2009 at 1:30pm —
I recently attended the Digital Dealer conference and also had a friend of all of yours, Joe Webb, over to the house for a discussion about the event.
Interesting train of thought went to the idea of the Magic Bullet. In my talks with dealers at the conference, Joe and I found that everyone wanted that Key - that magic bullet that would propel them toward the promised land of sales of previous years. Joe made special note of this himself.
As a side note: Today I am also reflecting on… Continue
Added by Wendell Dossett on November 11, 2009 at 9:44am —
ATTENTION JUST (((12))) DAYS LEFT BEFORE THE BIGGEST NEWS IN THE LAST 20+ YEARS IN THE AUTO INDUSTRY WILL BREAK FROM AUTOMAX>>>>> STAY TUNED...
Added by Craig Lockerd on November 6, 2009 at 7:45am —
It seems to me as though leasing has taken a back seat in any discussion.yes the manufactures pulled the plug on a lot of that business,but when that happened we all just stopped learning,training and talking about it.Sooooo what are the dealers/managers doing in regard to training their salespeople about leasing????????
Added by Craig Lockerd on November 4, 2009 at 8:40am —
Added by Reid Richards on October 27, 2009 at 10:30pm —
Dealerships use Customer Relationship Management (CRM) software to organize and maintain regular and relevant contact with sales prospects and customers. And prospects and customers commonly use social media (i.e. Facebook, MySpace, Twitter) to organize and maintain regular and (hopefully) relevant contact with friends, acquaintances, and family.
Hmmm. Don’t those sound very similar? Yes!
So, shouldn’t dealership CRMs integrate with social media somehow? In ways and places… Continue
Added by Keith Shetterly on October 22, 2009 at 1:30pm —
One of the things that we learned at the Driving Sales Executive Summit
in Las Vegas this month was that good automotive SEO has one primary way of getting done. Despite the desire for Brian Pasch
, Paul Rushing
, and… Continue
Added by J.D. Rucker on October 19, 2009 at 2:00pm —
Social media sites such as Facebook, MySpace, Twitter, etc. are very popular and going global, and present some key challenges in Internet marketing for retail vehicle sales that are not present for other markets. The other-market retailers that can most obviously connect to customers through social media marketing are those that provide items that are regularly and often needed: Consumables (fast food, restaurant, grocery, entertainment), seasonal goods (clothing, lawn, vacation), and… Continue
Added by Keith Shetterly on September 23, 2009 at 2:00pm —
1. Count your blessings. Once you realize how valuable you are and how much you have going for you, the smiles will return, the sun will break out, the music will play and you will finally be able to move forward toward the life that God intended for you...with grace, strength, courage and confidence.
2. Today, and every day, deliver more than you are getting paid to do. The victory of success will be half won when you learn the secret of… Continue
Added by Craig Lockerd on September 23, 2009 at 11:59am —
If you sell cars you and have any talent you probably have one of the most secure jobs in the dealership. So you want to sell cars?
The salesman works a couple of twelve hour shifts a week and every Saturday and if he does not sell enough cars he owes the dealership money.
The Salesman takes on all jobs in the dealership that have come available since they cut back and fired everyone who drew a salary all for free.
The Salesman gets blamed for not setting up the… Continue
Added by Stanley Esposito on September 10, 2009 at 3:29pm —
Banks are unable to differentiate between successful car dealers and the automobile industry. treating all dealers the same, assigning high risk labels to everyone, and looking for reasons not extend floor plans and thereby penalizing the successful car dealers in order to balance out their concern about exposure. Successful dealers that depend on borrowed money to grow their inventories, their companies, and ultimately the economy, are unable access… Continue
Added by Grant Cardone on September 2, 2009 at 9:00am —
How would you like to attend the only conference that offers F&I training, special finance training, BHPH training and the latest in technology for the auto industry? If that isn’t good enough, how would you like to attend it for free?!?
You are invited to be a guest of mine. My name is Rob Hagen, the Special Finance Coach and CEO of Next Generation Dealer Services (nextgendealer.com). I will be speaking at the conference and would like you to be in attendance.
GE once… Continue
Added by Rob Hagen on August 19, 2009 at 4:08pm —
Sell the sizzle not the steak. A phrase that though well turned is still every bit applicable today as when it was first coined.
As with any business our goal is to accentuate the positive of a given situation and find somewhere within the public mass a chord of commonality upon which to build value rapport, and ultimately a lasting business relationship.
With the CARS Program, we could choose to wait on the sidelines as the belle of the ball hoping our dance card would fill or make… Continue
Added by Bryan Armstrong on August 10, 2009 at 8:02pm —