Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Added by Courtney Evans on September 13, 2019 at 7:30am — No Comments
Lakeland, FL, September 3, 2019 - fusionZONE Automotive, LLC today announced the appointment of Adam Swanson as OEM Director. Swanson is a successful consulting executive with over ten years of experience at leading teams in enterprise-level automotive consulting strategy. He is also a specialist in…Continue
Added by Ed Barton on September 3, 2019 at 7:04am — No Comments
A recent article from consulting giant Deloitte has added new importance to the role of retailer websites in the average consumer’s vehicle purchase journey. According to the results of its…Continue
Added by Graham Annett on August 29, 2019 at 7:13am — No Comments
Community involvement has always shown a strong correlation with successful businesses. A study published in Strategic Management Journal found that philanthropy was associated with increased sales growth. A 2018 report by Nielsen Global…Continue
Added by Stephen Coambes on August 15, 2019 at 7:11am — No Comments
One of the biggest hurdles dealerships face when attempting to create a personalized experience for every customer is breaking down their data silos. Data silos are common in virtually every auto dealership today. They…Continue
Added by Doug Van Sach on August 1, 2019 at 7:13am — No Comments
Conversations about digital retailing in the automotive industry tend to center around two things: customer experience and an increase in sales volume. But some dealers feel that it just leads to decreased margins on the front-end in the “race to the bottom,|” and that face-to-face interaction will end in more revenue – whether that's in the front or the back…Continue
Added by Michia Rohrssen on July 18, 2019 at 7:22am — No Comments
According to an article in Automotive News, dealerships are in a new car sales slump and have to increasingly rely on used car sales and service revenue to drive profits.…Continue
Added by Dan Beres on July 2, 2019 at 6:30am — No Comments
Despite having 10 salespeople on the floor, they were lucky if even one customer came in on any given day. With no…Continue
Added by Paul Moran on June 27, 2019 at 7:00am — No Comments
Newport Beach, CA – June 25, 2019 – Over a one-year period, Earnhardt Lexus, Phoenix’s #2 volume Lexus dealer, experienced a viral lift of 564 percent in its social media marketing program…Continue
Added by Paul Moran on June 25, 2019 at 7:00am — No Comments
If your dealership is like most, the sales and service side of the house feel like two disconnected islands most of the time. The teams rarely come together unless handling reconditioning or aftermarket accessory installation. But…Continue
Added by Stephen Coambes on June 20, 2019 at 7:14am — No Comments
Drivers participating in the nation's most extensive ridesharing services are all independent contractors and, as such, are responsible for keeping their own vehicles maintained. After all, if they want to make money as a contracted driver, it seems perfectly reasonable to expect them to oversee vehicle maintenance, performance, and…Continue
Added by Dan Beres on June 17, 2019 at 7:06am — No Comments
Interactive voice response (IVR) has been in use ever since the 1970s. It’s one of the rare technologies that are still functional and able to aid businesses. IVR is popular in call centers of car dealerships as it increases productivity and optimize workload.
Saying that IVR just relates to these two areas would be injustice to this amazing concept. In this article, we will explore all the benefits IVR can provide to your business.
How does IVR aid your business? – The…Continue
Added by Jack White on June 17, 2019 at 2:56am — No Comments
It’s a well-known fact that Amazon is on a mission to reinvent the traditional brick-and-mortar store model. Until recently, they were mostly focused on dominating online sales. However, it is clear Amazon is now looking to expand its footprint to include offline sales. A great example is the…Continue
Added by Michia Rohrssen on May 15, 2019 at 7:23am — No Comments
When it comes to social media, some dealers are uncertain of its benefits or unwilling to pay for the reach – and in some cases, both. Well, it is worth getting on the bandwagon as social media usage continues to expand with projections of over 3 BILLION users by 2021.
Added by Paul Moran on May 2, 2019 at 8:02am — No Comments
We have all had moments we wished we could do-over. For anyone who saw Avengers Endgame, you understand the value of "undoing" cannot be overstated. So what do we do when against our best efforts to build a strong customer-centric reputation we end up with poor ratings online?
In a slower market, our online reputation can impact be the…Continue
Added by Carol Marshall on May 1, 2019 at 7:34am — No Comments
This is a real question you have to ask yourself if you want to survive the automotive industry. Are you willing to do what it takes to be successful each and every day to not just work a job, but to build a career? There are many people who started in the automotive industry as a crutch until they found a “better” job. Only a small percentage, however, end…Continue
Added by Todd Smith on April 30, 2019 at 7:28am — No Comments
All businesses need good leaders who know what it takes to be profitable, but also how to retain employees who are valuable to the business. Employee retention is key to profitability, as replacing someone takes a significant amount of time and effort. It can also result in lost revenue as the dealership sacrifices the opportunity to connect with and foster…Continue
Added by Dan Beres on April 29, 2019 at 7:24am — No Comments
While the components of digital retailing have existed within our industry for some time, digital retailing as a concept has not. Indeed, dealers could sell a vehicle entirely online in the past. And many have done so. But they’ve done so by cobbling together a less than perfect experience for the customer involving multiple widgets, phone calls, emails, and…Continue
Added by Michia Rohrssen on April 25, 2019 at 7:36am — No Comments
Like any sales company, dealerships want to get their messaging and advertisements out to as many people as possible. It’s historically been a numbers game: throw as much as you can at a wall and see what sticks.
That is no longer the case.
Customers expect more personal interactions, and targeting the wrong customer is more…Continue
Added by Dean Martin on April 25, 2019 at 7:24am — No Comments
Recently I visited with one of the top collegiate quarterback coaches in the nation.
“There’s a saying in football that the further away you get from the ball, the less a part of the team…Continue
Added by Jim Flint on April 25, 2019 at 7:02am — No Comments