Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
At NADA many exhibitors hyped their digital retailing solutions to support online vehicle transactions. While no one has cracked the code for a complete, seamless online transaction, there are several great solutions that provide enough functionality to meet consumer demands. After all, consumers are…Continue
Cars are key, but statistical models are catching favor and acclaim. Rightfully so.
The Houston Auto Show recently debuted the 2019 Aston Martin DBS Superleggera TAG Heuer Edition at their Havana…Continue
Added by Jim Flint on February 15, 2019 at 6:30am — No Comments
Just one month into 2019, and we've already received the dire prediction (from NADA) that sales are expected to drop to levels the auto industry hasn’t seen since 2014.…
Added by Eric Schlesinger on February 13, 2019 at 6:30am — No Comments
In this modern age of transparency, dealers can get somewhat confused on the subject of pricing. Should they provide upfront pricing on their website, or ask customers to engage with their site first before receiving the dealership’s best price?
The industry is pretty divided on this…Continue
Mason City Iowa, February 5, 2019 -- DealerBuilt, a leading provider of automotive Dealer Management Systems (DMS), today announced that it has expanded its integration with Channel Partner Spiffit to help auto dealers improve operations in sales, service, and accounting, and to drive more…Continue
Added by Veronica Dunford on February 5, 2019 at 6:44am — No Comments
Many dealers ask what would happen if I didn’t buy my name. Or better yet what would happen if I didn’t spend any advertising money or, more often than not, what if I…Continue
Added by Jim Flint on February 5, 2019 at 6:28am — No Comments
San Francisco is famous for fog. The city’s given a nickname to its fog - Karl. Karl the fog even has an Instagram account with 243k followers.
As I traveled back from the NADA Show 2019 held in San Francisco, I’m reminded that our industry resides in a fog of Digital…Continue
Added by Jim Flint on February 1, 2019 at 7:42am — No Comments
LONG BEACH, Calif.,-- January 24, 2019…Continue
Added by Ujj Nath on January 25, 2019 at 8:00am — No Comments
Next generation tools enable dealers to contact customers
in under 6 seconds, converting leads into sales
PACIFIC PALISADES, Calf., January 7, 2018 - fusionZONE Automotive, LLC, the…Continue
Added by Brett Sutherlin on January 7, 2019 at 8:01am — No Comments
Carvana is expanding into dozens of new markets and although it has yet to turn a profit, its vehicle unit sales more than doubled and gross profit nearly tripled in Q3 2018. The retailer just announced $2 billion in financing from Ally…Continue
Added by Scot Eisenfelder on December 28, 2018 at 7:27am — No Comments
What if I told you that acquiring and scaling a well-planned video marketing strategy which leverages video content for shoppers throughout the entire buying…Continue
Added by Timmy D. James on December 27, 2018 at 7:04am — No Comments
PACIFIC PALISADES, Calf.,…Continue
Added by Brett Sutherlin on December 20, 2018 at 7:00am — No Comments
It’s a well-known fact that people buy from people (or companies) they like. There are certainly many different ways to get customers to like your dealership, from providing a great customer experience to being active in your local community.
However, consumers are increasingly finicky when choosing where to buy or service their vehicle. In…Continue
Added by sara callahan on December 18, 2018 at 7:18am — No Comments
The news is full of major disruptors; if you follow the headlines you might think that a world filled with autonomous vehicles is imminent (it isn't), or that new owner and retail models will soon put dealers out of business (they…Continue
Added by Scot Eisenfelder on December 14, 2018 at 7:20am — No Comments
Dealers are constantly inundated by trainers vying for their business. These trainers promise exponential success in sales and profits when they do. Many, however, are one-shot wonders in the sense that they come in, perform their training, get your staff pumped up and leave. What happens then? Chances are the lessons or knowledge that they may have learned…Continue
Added by Andy Church on December 13, 2018 at 7:08am — No Comments
These days, reviews are an incredibly important part of the purchase process for all retail businesses. In fact, according to a recent article, online reviews influence a whopping 93% of consumer purchasing…Continue
Added by Brett Sutherlin on November 30, 2018 at 7:25am — No Comments
Leveraging Facebook Marketplace to help you sell more cars isn’t difficult if your dealership does it the right way. In part 1 of this series, I talked about the importance of choosing the right partner to maximize success. In …Continue
Added by Todd Smith on November 29, 2018 at 7:00am — No Comments
But this is also the moment when a sale might fall apart. Many commit the mistake of being overeager. You've got the fish on the hook but you're quick to pull the line.
How can you finalize…Continue
Added by Roger Kalinowski on November 26, 2018 at 1:36pm — No Comments
Balancing customer engagement and the cost of advertising is your key to increasing your marketing return on investment (ROI).
Sounds simple, right? It is – and it starts with a digital-first strategy. This variation on multi-channel marketing uses digital media channels (such…
Added by Kate Spangler on November 26, 2018 at 7:00am — No Comments
As dealers face mounting pressure to exceed sales and service quotas for the year, the ability to find new customers is key to reaching goals. But conquesting is never easy, primarily because you have to rely on third-party data instead of the first-party customer data in your DMS.
Partnering with the right marketing vendor is the first step.…Continue
Added by Kevin Winter on November 16, 2018 at 7:12am — No Comments