Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Today’s consumers are fickle beings. It’s much harder to keep their loyalty than ever before. And, while it may take years to earn loyalty from a single customer, it could take only minutes to lose it. Your dealership can do everything in its power to earn and keep a customer – from loyalty programs, to amazing customer service and luxury amenities. But, there is one basic…Continue
Added by Mike Gorun on March 6, 2018 at 6:44am — No Comments
People are motivated by many different things. Some by money. Some by time off. But one of the most universal ways to motivate an employee is by recognition.
For the most part that recognition comes from external sources; perhaps a customer compliments the employee either in person or via…
Added by Mike Gorun on February 20, 2018 at 6:30am — No Comments
Added by Mike Gorun on January 23, 2018 at 7:00am — No Comments
Added by Mike Gorun on November 21, 2017 at 6:30am — No Comments
The retail automotive world demands a lot, including long hours, working holidays and little flexibility in schedule. Most dealerships require 1 or 2 “bells” per week, (working open to close) and don’t include many weekends off, as Saturday and Sunday are typically busy days, when consumers have time to shop for a vehicle.
Added by Mike Gorun on July 19, 2016 at 6:00am — No Comments
Have you ever wondered about businesses that give discounts to regular, loyal customers—those who already expect to (and do) pay full price? After all, there’s a reason these customers are loyal: they obviously understand the value of superior service—so they should be paying full price, right?
From a dealer perspective, sending a discount to a…Continue
Added by Alexia Henson on January 11, 2016 at 5:00am — No Comments
On January 11, the New England Patriots faced the Baltimore Ravens in a contest that would dictate which team moved onto the AFC Championship game. Going into the game as heavy favorites to win, the Patriots quickly found themselves losing the game 14-0 quickly. Undeterred, they powered through trading touchdowns with the Ravens for the remainder of the game to ultimately…Continue
Added by Brian Cox on January 19, 2015 at 5:30am — No Comments
With NFL football fans gearing up for another season, DIRECTV is once again offering new customers the 2014 NFL Sunday Ticket for free along with deeply discounted prices and an upgraded DVR Genie on several of the programming packages. What’s the catch? The special prices are valid for only the first twelve months of a twenty-four month contract. And if you want to…Continue
Added by Mike Gorun on September 3, 2014 at 6:00am — No Comments