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All ADM Blog Posts Tagged 'revenue' (242)

Cold Turkey Test

A key to implementation and execution in Google Ads’ space is to secure no less than 80% impression share for your name in the geographies where you sell and service vehicles.

 

Many dealers ask what would happen if I didn’t buy my name. Or better yet what would happen if I didn’t spend any advertising money or, more often than not, what if I…

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Added by Jim Flint on February 5, 2019 at 6:28am — No Comments

5 Processes that Drive Service Profits

As front-end margins continue their decline, dealers are more reliant than ever on fixed ops revenue. Fortunately, the opportunity to maximize service revenue has never been greater for dealerships.

 

In the last decade auto sales have boomed. Factory maintenance programs are driving more initial service visits. Increased CPO sales are creating…

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Added by Scot Eisenfelder on February 1, 2019 at 7:24am — No Comments

myKaarma to launch service@home™ at 2019 NADA Show

service@home™ extends service department access to meet the demands of today’s busy customers

LONG BEACH, Calif.,-- January 24, 2019…

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Added by Ujj Nath on January 25, 2019 at 8:00am — No Comments

Turning Recalls from Trash to Treasure

In a twist of irony, I’ve come to realize what consumers and dealerships have in common when it comes to vehicles recalls – assessing how important they are. Every day I work with dealerships throughout the nation, trying to get them to understand that recalls are not only about vehicle safety but also about an opportunity to engage consumers at their moment…

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Added by Chris Miller on January 21, 2019 at 7:08am — No Comments


Vendor
How Failing to Train Service Advisors Affects Profitability

All too often, dealers are hesitant to make an investment in training new and Preowned salespeople because turnover in the sales department can be as high as 70 percent according to NADA. Service, however, has always been most dealership’s foundation for profitability. That’s where the phrase “service absorption” comes from.

 

For the most part,…

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Added by Andy Church on January 18, 2019 at 7:07am — No Comments

Are you Imprisoned by your DMS?

In today's 20 group meetings, in circles, while attending a new car showing, and just about anywhere you go, dealers are talking about their DMS provider. Even DMS providers seem to be talking about each other, sometimes benignly, other times with soft-malice. And finally, it seems DMS providers today, as I read the litany of articles, want to offer advice on…

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Added by Michael Trasatti on January 7, 2019 at 7:30am — No Comments


Vendor
One Factor that Impacts Dealership Profitability

The word “transparency” gets floated around the automotive industry quite often – especially in the last few years. The days of “the invoice is locked in a safe at the corporate office” are gone and consumers have all of the access to data that they need. Yet some Dealerships are still trying to play the game.

 

I understand that dealerships need…

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Added by Andy Church on January 4, 2019 at 7:36am — No Comments

Can Dealers Compete with Online Used Vehicle Retailers?

Read the headlines and you see it everywhere: online used vehicle sales are booming.

 

Carvana is expanding into dozens of new markets and although it has yet to turn a profit, its vehicle unit sales more than doubled and gross profit nearly tripled in Q3 2018. The retailer just announced $2 billion in financing from Ally…

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Added by Scot Eisenfelder on December 28, 2018 at 7:27am — No Comments

fusionZONE Releases Mobile Text Coupons for Sales & Service

Auto Dealers Increase Service Leads Over 200%

With Mobile Text Coupons

 

PACIFIC PALISADES, Calf.,…

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Added by Brett Sutherlin on December 20, 2018 at 7:00am — No Comments

For a Profitable Service Department, Don’t Get Tired of Tires!

91% of service customers defect once they are out of warranty, and those are a dealership’s most profitable customers. What can your dealership do to help retain these valuable customers?

 

Tire sales can easily distinguish your dealership from its competition and decrease defection, but only if they are promoted and sold differently than how…

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Added by Brett Sutherlin on December 17, 2018 at 7:21am — No Comments

Five Videos Every Service Department Needs

As more dealers turn to fixed ops to grow profits, it's important not to overlook the power of video. Video is a great tool for building customer trust because it allows you to address the perception that dealerships charge too much or try to sell customers unnecessary repairs.

 

An effective video marketing strategy for your service department…

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Added by Timmy D. James on December 5, 2018 at 7:15am — No Comments

Facebook Marketplace: A Dealership Primer - Part 3: Vehicle Merchandising

Leveraging Facebook Marketplace to help you sell more cars isn’t difficult if your dealership does it the right way. In part 1 of this series, I talked about the importance of choosing the right partner to maximize success. In …

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Added by Todd Smith on November 29, 2018 at 7:00am — No Comments

Facebook Marketplace: A Dealership Primer – Part 2: Effective Communication is Key

In the first part of this series, I shared why Facebook Marketplace can help dealers sell more cars, the ways in which they can get started, and the questions they should be asking their vendors when getting this set…

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Added by Todd Smith on November 13, 2018 at 8:47am — No Comments

As Safety Value Increases, So Do Repairs

Technology that helps safeguard…

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Added by Chris Miller on November 13, 2018 at 6:37am — No Comments

How New Safety Features Mean New Opportunities For Dealers

It’s a common scenario: drivers eating, texting, talking on the phone, taking care of personal grooming, or even reading while on the road. Loosely termed “distracted driving,” it includes any activity drivers engage in when they’re behind the wheel, according to the National Highway Traffic Safety Administration (NHTSA).

 

A recent AutoLoop study identified the most common of those activities among morning commuters while driving. With a remarkable 48% of…

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Added by Doug Van Sach on November 9, 2018 at 7:29am — No Comments


Vendor
To Succeed, You Must Make Every Minute Count

It’s a foregone conclusion that to be successful in any particular skill takes time. A lot of time! Doctors must go to college for decades, but that doesn’t necessarily mean that those graduates enter the medical field after college as an “expert” physician. Ask yourself this question: How much time do I need to invest in myself to master a particular skill?…

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Added by Andy Church on November 9, 2018 at 7:15am — No Comments

Shifting Winds Reveal Service Revenue Opportunity

After an unprecedented period of sales volume growth, the prediction for a flat Seasonally Adjusted Annual Rate (SAAR) in the coming years has significant implications for dealerships. As competition for new vehicles heats up, front-end margins will continue to decline, forcing more dealers to focus on back end profitability.…

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Added by Scot Eisenfelder on November 2, 2018 at 7:30am — No Comments

Dealers are winning with Artificial Intelligence: What are you waiting for?

Are you using Artificial Intelligence (AI) and Machine Learning (ML) to grow your business? I’ve spent my career connecting advances in technology to business, and partner with dealers every day to help them use today’s tech to increase revenue and decrease wasteful ad spend. These dealers have figured out that AI and ML can help them identify people in their markets who are…

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Added by Natalie Born on November 2, 2018 at 7:22am — No Comments

Clarivoy Reinvents the Lead with ShoppersON™

Auto Dealers can now turn anonymous website shoppers into named shoppers and lackluster leads into intelligent leads for frictionless engagement

 

Columbus, OH (October 30, 2018) -…

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Added by Steve White on October 30, 2018 at 9:00am — No Comments

How to Supercharge Website Conversions through Mobile Optimization

In our industry, conversion rates are horrible. A great dealer “might” convert at a higher rate, but many are missing the boat on the majority of their website visitors. There are many reasons why this is true. However, the sad fact remains that it is.

 

Imagine making some simple tweaks to your website which produce an immediate increase in the number of…

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Added by Brett Sutherlin on October 29, 2018 at 7:27am — No Comments

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