Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
izmocars’ industry first brings suppliers, re-stylers, installers and dealers together to better coordinate parts updates, pricing, ordering and installation; Supplier dealer orders increase nearly 400% after only two months on network
Las Vegas, NV - izmocars (http://www.izmocars.com) today announced that it will unveil the revolutionary AOA Supplier Digital Network at this week's 2011 SEMA show in Las Vegas. The new…Continue
Added by Crystal Hartwell on October 31, 2011 at 11:49am — No Comments
If it’s not the most visited area in an automotive dealership, it’s arguably one with the most captive audiences.
No, it’s not the sales floor; it’s your automotive service area.
Whether it’s waiting for a vehicle to get prepped for delivery or waiting for it to get serviced, the automotive service area—more specifically the lounge—is home to the section of your dealership that has few distractions for customers, i.e. an audience that has little to do but wait.
Added by Stacy Mueller on January 31, 2011 at 11:41am — No Comments
“Welcome to the dealership! How may we help you today?”
You may not think it, but a simple greeting when you first walk into a dealership can lay the groundwork for keeping a customer for life. In today’s competitive environment, the lengths a car dealership goes with their customer service can help determine how they can keep their customers.
What can an automotive dealership do to establish a long-lasting relationship with their customers? …Continue
Added by Stacy Mueller on January 25, 2011 at 9:01am — No Comments
In the highly competitive environment of automotive marketing, online search results for your car dealership can potentially make or break you.—The quality of the links, however, versus the quantity of the links is what will have a true impact on prospects making a purchase decision.
With that in mind, the following points can help give you a good start in putting together a search engine optimization (SEO) plan that can yield positive results and improved page rankings for…Continue
When it comes to choosing a customer retention marketing provider, car dealerships need to evaluate the technology behind the programs. In looking at this technology, three of the following topics must be addressed:
(1) Will this technology seamlessly integrate your customer data?
(2) Will it be compatible with your operating system?
(3) Will it be able to pull current, actionable customer data?
In a perfect world, you…Continue
Added by Stacy Mueller on January 18, 2011 at 7:14am — No Comments
When it comes to setting up sales goals for your car dealership, there is no magic equation.
Some dealers use prior sales data, consider any changes in personnel and then make a reasonable guess as to how many vehicles they should sell the next month. …Continue
Added by Stacy Mueller on January 4, 2011 at 2:11pm — No Comments
Added by Stacy Mueller on December 30, 2010 at 7:47am — No Comments
Added by Stacy Mueller on December 23, 2010 at 7:24am — No Comments
When was the last time you were in the airport?
Did you have a lot of personal communication? Did you see people speaking with one another, laughing, conversing and seemingly having a great time?
Our guess is probably not.
Instead, you probably saw people glued to their laptops, iPhones® or smartphones. Today’s consumers are glued to their electronic devices, constantly seeking information in an age where they must have it and have it now.
Because of the diverse…Continue
In the earlier days of direct email marketing, the line of thinking by many car dealers was to send as many messages as possible to get the consumer’s attention. It wasn’t about the message’s relevancy, it was simply an effort to grab the consumer’s attention and say, “Hey, we’re here! Click me for more information!” It wasn’t unprecedented, however – its predecessor direct mail marketing was often used in the exact same way.
Over time, marketers using direct mail and email have…Continue
Added by Stacy Mueller on December 16, 2010 at 10:02am — No Comments
In my last blog, we discussed how having a “hook” or theme to your direct marketing campaigns must have a“pain” or reason to motivate your customers to visit your dealership and drive sales traffic. We also discussed how your hook and pain must have a regular message for all your targeted direct mail (TDM) pieces. Each of these stories or…Continue
Added by Stacy Mueller on December 14, 2010 at 11:58am — No Comments
With the global economy slowly bouncing back from the depths of a recession, automotive manufacturers are expecting to see a similar bounce back in vehicle sales and leases. Assuming that both trends go hand in hand that people are more willing to spend on cars thanks to an increase in consumer confidence – automotive direct marketers may be emboldened to try and capture these newly-interested customers with new vehicle marketing campaigns.
But will new vehicle purchases…Continue
Added by Stacy Mueller on December 10, 2010 at 8:33am — No Comments
When it comes to direct marketing campaigns, it’s human nature to think big. Whether it’s rolling out an email blast for an upcoming customer appreciation day or sending out a holiday themed Sales or
Service postcard, we all have a tendency to want to “wow” the recipient
with bright colors, killer graphics and an awesome call to action.
Added by Stacy Mueller on November 18, 2010 at 1:23pm — No Comments
Buying a car has never been easier: pick a car that fits your price range, check out a few reliability rating sites on your selection, go to the dealership for a test drive and – should everything fall into
place – you’ll drive off the lot with a new vehicle purchase.
For car dealerships and their direct marketing strategies, it’s only half the battle.…Continue
Added by Stacy Mueller on November 16, 2010 at 1:47pm — No Comments
As more and more consumers use smart phones and iPods® for both business and personal use, technology – yet again – has offered both automotive direct and customer retention marketing managers yet another avenue to reach consumers: mobile marketing.
At the recent 9th Digital Dealers Conference in Las Vegas, Nevada last month,…Continue
Added by Stacy Mueller on November 11, 2010 at 1:29pm — No Comments
In the past, a visit to a car dealership’s customer service department was much like a visit to the dentist: an appointment filled with long wait times and much trepidation about the results.
While there still may be some trepidation on the sticker shock of your vehicle’s maintenance bill,…Continue
Added by Stacy Mueller on November 4, 2010 at 12:36pm — No Comments
In my last blog, we discussed how themed products could impact your target direct marketing (TDM) campaigns. We…Continue
Added by Stacy Mueller on November 2, 2010 at 1:08pm — No Comments
Added by Stacy Mueller on October 29, 2010 at 7:00am — No Comments
How are you managing your marketing?…Continue
Added by Missy Jensen on March 18, 2010 at 9:34am — No Comments