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All ADM Blog Posts Tagged 'return' (8)

Let start again as an Entrерrеnеur

I see the wоrld аrоund us соnѕtаntlу сhаngіng, evolving, аnd tесhnоlоgу іѕ grоwіng at аn аll tіmе high.

I often wоndеr when саrѕ wіll ѕtаrt flуіng.

There is ѕо much to look…

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Added by Blazho Gjorgiev on September 30, 2018 at 6:00pm — No Comments

Measuring ROI of Digital Marketing in Automotive

Digital ad spending in the US auto industry has steadily increased over the past few years, and this increase in spend is expected to continue.…

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Added by Michael Thomas on June 27, 2016 at 8:00am — No Comments

Tapping Into Social Media to Build Your Business

By now, pretty much everyone has heard about the power of social media and the effect it can have on businesses that are leveraging it to enhance their bottom line. What may or may not be known—even by the businesses that are using social media to their advantage—are the actual numbers that are churning behind the scenes of specific social campaigns. So how can…

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Added by Joey Little on December 8, 2015 at 7:00am — No Comments


Influencer
What’s Your ROR?

In almost every aspect of your dealership, you calculate ROI. Whether you’re looking at your ad spend, calculating labor costs or analyzing your digital marketing, the first, and last, thing you think about is ROI. How is my spending this money going to help me make more money? At times, we choose unwisely and discover that after the fact. Steps are then taken to rectify and…

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Added by Richard Holland on September 12, 2013 at 8:32am — 3 Comments

13 Tips For Service Center Marketing

Does your car dealership have a plan in place for marketing its service center? You need to encourage people to return to your dealership after their vehicle purchase for service, and you also need a strategy to pick up new leads just for service.

13 Tips for Automotive Service Center Marketing from…

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Added by Paul Potratz on September 18, 2012 at 1:59pm — 1 Comment


Dealer
Hear The True-Life Story Firsthand!

There may not be an industry quite as American as the automobile industry. Last year, when the industry was on the verge of collapse, many people thought we had to do something so save it. However, Clifton Lambreth was already doing something.…
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Added by Clifton Lambreth on April 5, 2010 at 1:07pm — No Comments

Admitted Adverholic? Here's a Two-Step Recovery Program

If you've been a dealer for more than two years, face it: you're an adverholic. Anyone who has made it through the auto 'heydays' has spent 30, 70...even 100 thousand plus PER MONTH to get their name out to an unmeasured amount of eyeballs. Those days are gone (and soon many of the recipients of those ad dollars, if not already) but the pain and yearning may still be there.



When you stop advertising for the sake of advertising and start a conscience level of engagement with 'your… Continue

Added by Gary May on January 23, 2009 at 2:22pm — 1 Comment

Branding 101?...Not Until You Understand And Have A Brand

What is a brand? If reputation is a brand, a visit to a dealer ranks below one to the dentist. If awareness is a brand, most portals slaughter dealers in search where roughly 90% of automotive shopping takes place. If trust is a brand...well let's not go there. What is your brand and how do you build a brand today?



Recently my most engaged response to someone describing a brand was after spending some time on Dave Armano's blog… Continue

Added by Gary May on January 11, 2009 at 11:38pm — No Comments

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