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Brian Pasch's Blog Posts Tagged 'reputation management' (9)

Google+ Local Review Update On Filtering Active User Reviews

Dealers have been seeking answers on how to get valid customer reviews to appear on Google+ Local.  In the past year, I have made many revisions to the recommended processes dealers should follow to comply with guidelines on popular review websites.…

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Added by Brian Pasch on December 12, 2012 at 7:00am — 2 Comments

If It Smells Like S*** and Feels Like S*** and Tastes Like S*** Then...

I was reading the recent blog post by Kim Essenmacher and her frustration with Google+ Local reviews, when Matt Merrill (…

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Added by Brian Pasch on November 26, 2012 at 8:00pm — 22 Comments

Defining Your Google+ Local Reputation Marketing Strategies

Once again the automotive industry is buzzing about consumer reviews as Google Places has been morphed into  Google+ Local. A new granular rating system has been introduced inspired by Zagat with a 30 point score representing the old five-star rating. 

 

I wrote about changes planned for …

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Added by Brian Pasch on June 2, 2012 at 5:30am — 5 Comments

How Does Google Identify Fake Online Reviews?

In this blog post I reference two published research papers that cover a very important topic: Identifying fake online reviews. The two research papers I reference below, start to shed light on how online communities and the search engines will…

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Added by Brian Pasch on April 29, 2012 at 6:54am — 11 Comments

Google Related Toolbar Should Put A Fire Under Your IRM Strategy

Google continues to amaze me with a tsunami of changes to search and new products this summer.  The team at Google is not taking any vacation time this year.



Google announced today Google Related, a free toolbar that is available for Google Chrome and…

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Added by Brian Pasch on August 17, 2011 at 12:00pm — No Comments

Bye Bye Google Boost Welcome Adwords Express

Google Adwords Express Logo



This has been a great month for change at Google and PCG Digital Marketing has been in the forefront advising car dealers about these changes.  In July 2011 we were introduced to:



  • Google+
  • Google Circles
  • Google +1…
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Added by Brian Pasch on July 26, 2011 at 8:00pm — 7 Comments

Social Relationship Manager Product Review by Brian Pasch

Dealer.com Social Relationship Manager



I recently had a demonstration of Dealer.com’s Social Relationship Manager (SRM), and I was so impressed that I decided to write a formal review of the product.



The raw potential of SRM should advance the widespread adoption of… Continue

Added by Brian Pasch on March 15, 2011 at 6:00pm — 3 Comments

Kill Duplicate Directory Listings Before Starting A Reputation Management Process

On Wednesday April 21st at 4:30 I will be conducting a seminar on Automotive Reputation Management at the 8th Digital Dealer Conference and I hope you can attend. As part of my preparations for the seminar I wanted to share a strategy that is important to consider before starting an IRM program.



The specific strategy proposes a solution to deal with DUPLICATE directory listings for your… Continue

Added by Brian Pasch on April 17, 2010 at 12:34pm — 2 Comments

Reputation Management Processes Require Patience

At the 8th Digital Dealer Conference in Orlando from April 20-22th, I will be conducting a seminar on Internet Reputation Management. The seminar is scheduled on April 21st at 4:30 pm. As I started to prepare my thoughts for the seminar, I wanted to encourage dealers who start an IRM process to be…

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Added by Brian Pasch on March 21, 2010 at 5:00pm — No Comments

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