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Dealers have been seeking answers on how to get valid customer reviews to appear on Google+ Local. In the past year, I have made many revisions to the recommended processes dealers should follow to comply with guidelines on popular review websites.…Continue
Once again the automotive industry is buzzing about consumer reviews as Google Places has been morphed into Google+ Local. A new granular rating system has been introduced inspired by Zagat with a 30 point score representing the old five-star rating.
I wrote about changes planned for …Continue
In this blog post I reference two published research papers that cover a very important topic: Identifying fake online reviews. The two research papers I reference below, start to shed light on how online communities and the search engines will…Continue
Google continues to amaze me with a tsunami of changes to search and new products this summer. The team at Google is not taking any vacation time this year.
Google announced today Google Related, a free toolbar that is available for Google Chrome and…
Added by Brian Pasch on August 17, 2011 at 12:00pm — No Comments
At the 8th Digital Dealer Conference in Orlando from April 20-22th, I will be conducting a seminar on Internet Reputation Management. The seminar is scheduled on April 21st at 4:30 pm. As I started to prepare my thoughts for the seminar, I wanted to encourage dealers who start an IRM process to be…Continue
Added by Brian Pasch on March 21, 2010 at 5:00pm — No Comments