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All ADM Blog Posts Tagged 'reputation' (127)

Prestige Volvo Reputation Management Portal

We have another version of the Internet Reputation Management Portal (RMP) concept for Prestige Volvo. This version places a YouTube testimonial channel at the bottom of the home page of the RMP. They key here is to create a specific YouTube channel for customer testimonials only.



So, once if you print up a postcard with your store's RMP website, like www.iloveprestigevolvo.com, you can hand them out to satisfied… Continue

Added by Brian Pasch on January 25, 2010 at 2:30pm — No Comments

Pissed Consumer Website Engages A Direct Attack on Dealer Name

My daily routine may be seen as "nerdy" for some people. I often type in common automotive search phrases to see which websites are being displayed on Google Page One. I am always on the look out for new websites that have content that are well ranked.



I pick random car dealership names to see how their Google Page One Management (GPOM) strategy is working or not working. No all car dealers believe that they should own all the organic listings on Google Page One for their dealership… Continue

Added by Brian Pasch on December 27, 2009 at 11:30am — No Comments

Automotive Internet Reputation Management 101

Automotive Internet Reputation Management



If a customer came to your dealership in the still of the night and spray painted "Liar" and "Cheat" in large letters on your street facing signage, would you leave it untouched when you arrived in the morning?
Consumers have tremendous power today to express their opinions about their experience at your business and make that… Continue

Added by Brian Pasch on November 24, 2009 at 10:07pm — 19 Comments

Press Release Marketing on a Shoestring Budget

Auto dealers who are seeking to increase the visibility of their website on the Internet need to seek out a variety of tools to reach their target market. Some car dealers are starting to use a blog and participate in social networking websites but many seem to avoid regular monthly press releases. Press releases should be part of your Automotive SEO strategy.



Dealership staff has made comments to me that they feel a press release has to be… Continue

Added by Brian Pasch on April 15, 2009 at 10:19pm — 2 Comments

Week At IM@CS: Chats With The Industry

We typically address vendors here for best practices and today will be a little different. When trying to tackle social media, especially as a support for specific marketing online, it is important to be equipped. Some of the most frequent questions heard relate to getting started and how to be effective.



1. Where?

Twitter, Facebook, Plaxo, LinkedIn, CarFolks, Google, Yelp, DealerRater, MyDealerReport for starters



2. Why?

People go there, trust them, read them,… Continue

Added by Gary May on February 2, 2009 at 9:00am — 1 Comment

Branding 101?...Not Until You Understand And Have A Brand

What is a brand? If reputation is a brand, a visit to a dealer ranks below one to the dentist. If awareness is a brand, most portals slaughter dealers in search where roughly 90% of automotive shopping takes place. If trust is a brand...well let's not go there. What is your brand and how do you build a brand today?



Recently my most engaged response to someone describing a brand was after spending some time on Dave Armano's blog… Continue

Added by Gary May on January 11, 2009 at 11:38pm — No Comments

One Thing At A Time Online...All At Once

When it comes to the 'new age' of Internet existence for your business, it is important that you appear as good as possible when people find you online. When it comes to reputation, shoppers want to know what your customers say rather than what you say. They want to have transparency in inventory, see the actual cars and features. Online visitors want to know what you'll do for them, to understand how you work, dealership history, who makes up the team, what specials they can get and so much… Continue

Added by Gary May on January 8, 2009 at 11:22pm — 2 Comments

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