Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

All ADM Blog Posts Tagged 'reputation' (127)


Influencer
Revealing Reputation Management Study by eReputationBUILDER's Jerry Hart

An article from Michael Fertik inspired me to study dealership reviews and how the data can be leveraged.…

Continue

Added by Jerry Hart on June 24, 2013 at 5:30pm — 3 Comments

Is your online reputation being managed before it creates reviews on Google or Yelp?

You’ll always hear me say, “the minute you’ve lost your perspective as the consumer, you’ll never have any perspective as a marketer.”  Whether you’re actually a marketer or a businessperson of any kind in any industry whatsoever, the same rule applies.  Online reviews don’t just “appear,” and much like a doctor’s advice after a heart attack, “the signs were there, we just didn’t see them or they were ignored.”  There is a process by which online reviews come to be published…

Continue

Added by Camille Forte on June 21, 2013 at 11:30am — No Comments

Your Dealership's Worst Review

Chelsea Shearer, Cobalt Reputation Management Specialist

by Alicia Ruggles, Reputation Management Specialist
 …

Continue

Added by CDK Global on June 17, 2013 at 10:00am — 3 Comments


Influencer
How To Manage Your Dealerships Online Reputation & Reviews

 

Original VIDEO Here

 

A common fear from dealers and business owners a like is people putting up BAD reviews on places like Google, Yelp, and DealerRater about their store.

Dealers try…

Continue

Added by Kevin McKillop on June 3, 2013 at 9:00am — 13 Comments

What to Do When It Hits The Fan

In my last article, I discussed what a Public Relations firm does. One of those tasks, which I hope you never need but is important to understand, is crisis management. Not every company is going to go off the deep end like…

Continue

Added by sara callahan on May 29, 2013 at 3:30am — No Comments

Last Week's Google+ Updates: What They Mean for Your Dealership



Kaitlyn Bender, Cobalt Reputation Management Specialist
by Kaitlyn Bender, Reputation Management Specialist



By this point, we all know that the Google+ platform is ever-changing. So last week's updates should come as no surprise. We've done our best to break down the recent changes and highlight the most…

Continue

Added by CDK Global on May 23, 2013 at 6:30am — 2 Comments


Influencer
Jerry Hart’s eReputation Recap - Digital Dealer 2013 Orlando

Thanks to the crew at Digital Dealer for the opportunity to speak on Reputation Management at Digital Dealer.

Digital Dealer may have presumed Reputation Management would be the most sought after topic at the conference. Ah-no. I was shocked at standing room only in some sessions but not for the topic of…

Continue

Added by Jerry Hart on May 16, 2013 at 9:11pm — 3 Comments

Boom or bust? It all depends on where you live

Just as many industry observers are predicting that in 2022 car sales in China will top 35 million units annually, the U.S. Public Research Interest Group (PIRG) is saying that America’s love affair with the car is cooling.

Their data indicates that while all demographics are participating in this shift, it’s the Millennials who are driving it.

They are…

Continue

Added by charles bayer on May 16, 2013 at 4:44pm — No Comments

How To Successfully Avoid the Dreaded Yelp! Review Filter

Post Written by Trevor Sumner, President & Founder of LocalVox

Yelp’s review filter drives both Yelp’s value and its greatest frustration among car dealers.  Invariably people complain when good reviews are filtered out, although not when bad ones are filtered, of course. But what makes Yelp…

Continue

Added by Stephen Murphy on April 19, 2013 at 8:30am — No Comments


Influencer
Why Service Reviews Equal Revenue

Today’s world is full of review sites and social media- the epitome of information at your fingertips.  And because of this, reviews have become that much more important for customer retention and new client business. Search engines are becoming increasingly savvier by routinely displaying reviews (and review sites) very high in search results. Many dealerships are…

Continue

Added by Richard Holland on April 11, 2013 at 8:22am — 9 Comments

Your Online Reputation Is Hurting Your Customer Retention: 6 Tips To Create Customer Loyalty and Maintain Your Online Reputation

Statistics show that a customer who has a good experience will tell 4 to 5 people. However, a customer who has a bad experience will tell more than 20. In addition, they will usually leave a negative review to go with that word of mouth to leave a permanent finger pointed at your dealership in a bad way.

 

Maintaining…

Continue

Added by Mike Gorun on March 5, 2013 at 5:00am — 15 Comments

Turn Social Media into a Brand Ambassador Factory

Factory

This is part 1 in a series about building brand ambassadors at the dealership. I'll be adding more parts later, but here is the series so far:

Continue

Added by J.D. Rucker on February 27, 2013 at 6:00am — No Comments

How to Suck at Social Media

Everywhere you turn these days there are tips, tricks, best practices and how-to material that explains what it takes to make your dealership successful in this new space. 

But in the end, they all say the same thing don't they?

In response to this, I am sharing with you what my new team put together over at SOCIALDEALER. It's a Prezi called …

Continue

Added by Ryan Gerardi on February 22, 2013 at 1:00pm — 3 Comments

Swimming in the Transparent Fish Bowl

Recently, I was invited to tour the new facility at my favorite dealership during a service visit.  From first glance, everything appeared to be in the framework of a typical dealership, until I got to the customer lounge.  This space had drawn a crowd in front of a large…

Continue

Added by Stephanie Young on January 15, 2013 at 6:00am — No Comments

What is Your Dealership's Personality?

It's one of the most overlooked components of a modern automotive internet marketing strategy. Some do it naturally, expressing the way they want the dealership to be perceived by customers and potential customers by instilling a unified sense of direction amongst employees, on their website, and throughout their online interactions such as on social…

Continue

Added by J.D. Rucker on January 3, 2013 at 6:00am — 1 Comment


Influencer
3 Ways Online Reviews Help Your Business SEO

These days, when someone is interested in a business, it is easy for that person to find a wealth of information on that business just by searching the Internet. Not only is it possible to browse your business website to get a good idea of what you offer, buy potential customers can also use reviews of your business to make the important decision of whether or not they want to work with you. This has very obvious implications when it comes to earning new customers . . . but did you know that…

Continue

Added by Rick Mosca on December 26, 2012 at 9:00am — No Comments


Influencer
3 Helpful Tips to Make Sure Your Online Reputation is Protected!

Your dealerships online reputation can literally make or break your business success.  Why’s that?  Because, statistically speaking, around 90 percent of all consumers use the Internet to research businesses when they are looking for a product or service. …

Continue

Added by Rick Mosca on December 22, 2012 at 1:00pm — 18 Comments

From the Trenches – Your People Work For You (and themselves)

I've been on the Internet side of this business for 14 years.  The first portion of that time was spent trying to get buy-in from top management.  The last portion has been spent getting buy-in from the sales staff.…

Continue

Added by Tom Gorham on December 16, 2012 at 3:00pm — 10 Comments


Influencer
How to Use Videos to Boost Sales, Relationships, and Your Reputation

Videos can be used in a lot of ways.

They can serve as sales presentations.

Videos can also simply be informative and help you build online popularity. There are many ways to use videos to your advantage. Ideas include:

  • New model demonstration videos
  • New employee introductions
  • Instructional  / how-to videos
  • Showroom tours, intros to your sales /…
Continue

Added by Joe Schwartz on December 15, 2012 at 10:00am — No Comments


Influencer
Believable reviews - Your Website or highly ranked 3rd party review site?



 

 …

Continue

Added by Jerry Hart on December 4, 2012 at 6:00pm — No Comments

Monthly Archives

2020

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers


loading ...

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

SaveSave

ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

1. BDC or Virtual BDC

Posted by Peter Stratton on February 26, 2020

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service