Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
An article from Michael Fertik inspired me to study dealership reviews and how the data can be leveraged.…Continue
You’ll always hear me say, “the minute you’ve lost your perspective as the consumer, you’ll never have any perspective as a marketer.” Whether you’re actually a marketer or a businessperson of any kind in any industry whatsoever, the same rule applies. Online reviews don’t just “appear,” and much like a doctor’s advice after a heart attack, “the signs were there, we just didn’t see them or they were ignored.” There is a process by which online reviews come to be published…Continue
Added by Camille Forte on June 21, 2013 at 11:30am — No Comments
|by Alicia Ruggles, Reputation Management Specialist|
A common fear from dealers and business owners a like is people putting up BAD reviews on places like Google, Yelp, and DealerRater about their store.
In my last article, I discussed what a Public Relations firm does. One of those tasks, which I hope you never need but is important to understand, is crisis management. Not every company is going to go off the deep end like…Continue
Added by sara callahan on May 29, 2013 at 3:30am — No Comments
|by Kaitlyn Bender, Reputation Management Specialist|
By this point, we all know that the Google+ platform is ever-changing. So last week's updates should come as no surprise. We've done our best to break down the recent changes and highlight the most…
Digital Dealer may have presumed Reputation Management would be the most sought after topic at the conference. Ah-no. I was shocked at standing room only in some sessions but not for the topic of…Continue
Just as many industry observers are predicting that in 2022 car sales in China will top 35 million units annually, the U.S. Public Research Interest Group (PIRG) is saying that America’s love affair with the car is cooling.
Their data indicates that while all demographics are participating in this shift, it’s the Millennials who are driving it.
Added by charles bayer on May 16, 2013 at 4:44pm — No Comments
Yelp’s review filter drives both Yelp’s value and its greatest frustration among car dealers. Invariably people complain when good reviews are filtered out, although not when bad ones are filtered, of course. But what makes Yelp…
Added by Stephen Murphy on April 19, 2013 at 8:30am — No Comments
Today’s world is full of review sites and social media- the epitome of information at your fingertips. And because of this, reviews have become that much more important for customer retention and new client business. Search engines are becoming increasingly savvier by routinely displaying reviews (and review sites) very high in search results. Many dealerships are…Continue
Statistics show that a customer who has a good experience will tell 4 to 5 people. However, a customer who has a bad experience will tell more than 20. In addition, they will usually leave a negative review to go with that word of mouth to leave a permanent finger pointed at your dealership in a bad way.
This is part 1 in a series about building brand ambassadors at the dealership. I'll be adding more parts later, but here is the series so far:Continue
Added by J.D. Rucker on February 27, 2013 at 6:00am — No Comments
Everywhere you turn these days there are tips, tricks, best practices and how-to material that explains what it takes to make your dealership successful in this new space.
But in the end, they all say the same thing don't they?
In response to this, I am sharing with you what my new team put together over at SOCIALDEALER. It's a Prezi called …Continue
Added by Stephanie Young on January 15, 2013 at 6:00am — No Comments
It's one of the most overlooked components of a modern automotive internet marketing strategy. Some do it naturally, expressing the way they want the dealership to be perceived by customers and potential customers by instilling a unified sense of direction amongst employees, on their website, and throughout their online interactions such as on social…Continue
These days, when someone is interested in a business, it is easy for that person to find a wealth of information on that business just by searching the Internet. Not only is it possible to browse your business website to get a good idea of what you offer, buy potential customers can also use reviews of your business to make the important decision of whether or not they want to work with you. This has very obvious implications when it comes to earning new customers . . . but did you know that…Continue
Added by Rick Mosca on December 26, 2012 at 9:00am — No Comments
Your dealerships online reputation can literally make or break your business success. Why’s that? Because, statistically speaking, around 90 percent of all consumers use the Internet to research businesses when they are looking for a product or service. …Continue
I've been on the Internet side of this business for 14 years. The first portion of that time was spent trying to get buy-in from top management. The last portion has been spent getting buy-in from the sales staff.…Continue
Videos can be used in a lot of ways.
They can serve as sales presentations.
Videos can also simply be informative and help you build online popularity. There are many ways to use videos to your advantage. Ideas include:
Added by Joe Schwartz on December 15, 2012 at 10:00am — No Comments
Added by Jerry Hart on December 4, 2012 at 6:00pm — No Comments