Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
As many dealership marketers know, search campaigns are a necessary part of a multi-channel marketing strategy. The danger with search campaigns is the potential for pay-per-clicks to become very expensive, which tends to happen when marketing vendors use a single strategy for all dealerships, and set up campaigns as…Continue
Added by Courtney Evans on March 1, 2019 at 7:00am — No Comments
Added by Steve White on January 26, 2018 at 6:55am — No Comments
Added by Steve White on November 7, 2017 at 6:30am — No Comments
Added by Scot Eisenfelder on November 6, 2017 at 6:30am — No Comments
Not too long ago, trucks relied on their sheer size to keep occupants safe.
The National Highway Traffic Safety Administration toughened its rules, and now pickups have the same airbags and crash-avoiding electronic controls as cars and crossovers. The latest warning and automation systems are also coming online. Here…
Added by Rachael Murphey on October 25, 2017 at 4:00pm — No Comments
Added by Steve White on October 17, 2017 at 7:30am — No Comments
Added by Josh Blick on September 29, 2017 at 6:30am — No Comments
Added by Josh Blick on September 22, 2017 at 6:30am — No Comments
Businesses large and small use data to learn and then make decisions about their customer’s behavior. However, be warned, as decisions based solely on data alone can sometimes not be the best… as was the case with a Denver Broncos season ticket holder.
In a …Continue
Added by Mike Gorun on July 18, 2017 at 6:51am — No Comments
Big data has been a big theme for several years now, but many dealers still don't have a thorough understanding of what it can do for them.
I believe that's because the term 'big data'…
If you're in auto sales, the term "TGIF" - Thank God It's Friday! - probably has little meaning to you. In this industry, Fridays are spent gearing up for the weekend. Speaking of which, do you know what your weekend is looking like?
To answer this all-important question, it's a good idea for General Sales Managers to sit down on Friday morning and review a…Continue
Added by Josh Blick on June 2, 2017 at 6:30am — No Comments
If you're in dealership management you're probably familiar with the routine. No matter how great your intentions are to keep a steady sales pace all month, it’s month-end and you're playing catch up. Even worse, sometimes you believe it's going to be a great month until a nasty number shows up on your balance sheet during the last week.
Ultimately it's the…Continue
Added by Josh Blick on May 18, 2017 at 6:47am — No Comments
Per Wikipedia, a black hole is a region of spacetime exhibiting such strong gravitational effects that nothing – not even light – can escape from inside it. For many dealers, trying to make sense of the data provided by a vendor’s dashboard can be like trying to escape from a black hole. Most don’t understand what the data means and have to access ten or more portals to get a…Continue
Added by Steve White on March 7, 2017 at 6:00am — No Comments
As a dealership manager it can be difficult to get participation and buy-in from your team. During my many years as a general manager, I found that one of the simplest and most effective ways to get a team to work towards a common goal is through accountability. Accountability (when managed lightly) can create consistency, successful habits and pride in performance. I say…Continue
Added by Joe Orr on September 23, 2015 at 4:30am — No Comments
Purchasing a new vehicle is a stressful chore for many people. Ask the average person what they dread most and they will tell you that “price haggling” is the worst aspect of negotiating a price. Few people come away from the deal believing that they got a fair shake; a significant minority will admit that they got ripped off if you press the issue with them. Besides shopping at a “no haggle” dealer – Saturn, for example – how can you avoid an unpleasant experience? Better put, can you?…Continue
Added by Luigi Pizzato on September 22, 2015 at 4:00pm — No Comments
There is a ton of confusion out there when it comes to digital and traditional marketing. Despite the rise of the "savvy dealer" over the last few years, it is still clear that many of the offerings companies are putting out there focus on intangible results.
Don't get me wrong. I know that there are things that have value from a marketing perspective that are…Continue
Added by Jon Lamb on June 8, 2014 at 2:03am — No Comments
Understanding success or failure of marketing on Facebook can be broken down to the basic element: the post. Judging the effectiveness of your posts is clear and easy with Facebook Insights.
While the platform (finally) has a robust dashboard that allows users to dive deep into the effectiveness of their page, there are three numbers to…Continue
Eatontown, NJ (February 2013) – PCG Consulting, Inc., an automotive consulting…Continue
Added by Matthew O'Such on February 1, 2013 at 2:30pm — No Comments
Purists will say that using apps and dashboards like Hootsuite or Buffer take away the fundamental interpersonal relationships that are built through social media. By scheduling posts or sending them through these…Continue
Added by J.D. Rucker on November 17, 2012 at 12:00pm — No Comments
Haven't you had it with all of these Data Pirates using our own customer information to defame us, lower our profits, alienate our customers... while at…Continue