Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
All Car Manuals today extended their range of factory service manuals for Hyundai vehicles, adding 11 new vehicle models to their range of offerings.
All Car Manuals has been an…Continue
Added by David Anderson on April 21, 2019 at 4:19am — No Comments
Many dealers struggle with getting customers to bring their vehicles in to take care of recall issues. The fact that the average recall completion rate is around 75 percent, tells us that standard recall marketing campaigns aren't as effective as they could be.
Your customers either aren't getting the message, or they set it aside and forget…Continue
Added by Scot Eisenfelder on April 19, 2019 at 7:57am — No Comments
Notifying customers when they are due for service is an obvious—yet crucial—part of any dealer’s marketing strategy. Unfortunately, not all notifications get the same results. Many well-intentioned efforts are too little, too late, and don’t have a solid strategy. And breaking through to…Continue
Added by Jeff Giere on April 18, 2019 at 7:00am — No Comments
Taking a road trip across the great country of Australia can be a fun experience for you and the family. However, you always want to do your proper preparations beforehand to ensure that you have a safe road trip. Here are a few tips that will ensure that your car is ready to hit the road and keep you safe along your journey, no matter how long.
Added by Brooke Chaplan on April 15, 2019 at 2:18pm — No Comments
While millions of people use cars on a daily basis, there’s only a select few who have the passion and drive to understand car maintenance. If you have a passion for fixing vehicles and know you have the necessary knowledge to help others, you should consider opening your own repair shop.
Before you even…Continue
Added by Anica Oaks on April 5, 2019 at 2:16pm — No Comments
How long does it take to build customer loyalty? It might start with a great sales experience, but if a customer feels like they've been taken advantage of in the sales process, it will be hard convincing them to come back for service. True customer loyalty is built over a period of…Continue
Added by Courtney Evans on April 5, 2019 at 6:00am — No Comments
When you buy something online, checkout can take mere seconds. And chances are good that your credit card was saved from previous transactions, meaning you just have to click the checkout button and your…Continue
Added by Dean Martin on April 4, 2019 at 6:30am — No Comments
Many businesses focus on improving customer convenience as a means to expand their reach and volume of commerce. It’s not just Internet companies such as Amazon, but some of the most substantial brick and mortar chains, including Wal-Mart, Costco, Best Buy, Office Depot and several major grocery store chains.…Continue
Added by Ujj Nath on April 3, 2019 at 7:00am — No Comments
Hidden profit opportunities exist throughout most dealerships. Whether those opportunities present themselves through service customers migrating to sales or sales customers that become service customers, all can lead to increased revenue and building relationships with your customers. Many dealers, however, don't incentivize those handoffs, so these episodes…Continue
Added by Chris Miller on April 1, 2019 at 7:28am — No Comments
In my last blog, Technicians are the Key to Dealerships’ Future, I discussed how the race to acquire technicians may just be outweighed by the difficult task of retaining the ones…Continue
Added by Chris Miller on March 7, 2019 at 7:30am — No Comments
With today’s transformation from a dealership-centric focus to one that is…Continue
Added by Ujj Nath on February 22, 2019 at 7:00am — No Comments
When cars breakdown, most of us become thunderstruck for two main reasons, the first reason is the fact that we become immobile and secondly we fret about the cost of repairing the vehicle which more often than not puts a dent in our bank account.
Well, although the fact remains true that sometimes we have but no choice, but to go to a mechanic to get things fixed, there are times when we could actually do the repairs or even regular services by ourselves that would…Continue
Added by David Anderson on February 21, 2019 at 8:00am — No Comments
Dealing with a car that won’t start can be an incredibly frustrating experience. At the same time, it is something that virtually every driver will have to deal with on occasion, which makes it essential that you know what steps to take whenever you find yourself in this situation. Luckily, you don’t need to be a mechanic to troubleshoot this issue as most of the time the problem…Continue
Added by Brooke Chaplan on February 14, 2019 at 12:15pm — No Comments
Service departments account for and absorb most of a dealership’s losses in sales and fixed expenses. That is not going away anytime soon. With new car front-end grosses declining, most dealerships will increasingly rely on service business to, well, stay in business.
The problem isn’t a lack of service business, but a shortage of qualified…Continue
Added by Chris Miller on February 12, 2019 at 7:36am — No Comments
Most of us rely heavily on our cars on a daily basis. Taking your car into the shop to get it repaired can be a time-consuming hassle, but if you don’t get certain repairs taken care of quickly, they can quickly escalate into more costly repairs as well. While there are some repairs you can put off indefinitely, there are some repairs you want to have done as soon as possible to prevent…Continue
Added by Brooke Chaplan on February 7, 2019 at 2:57pm — No Comments
In the last decade auto sales have boomed. Factory maintenance programs are driving more initial service visits. Increased CPO sales are creating…Continue
Added by Scot Eisenfelder on February 1, 2019 at 7:24am — No Comments
LONG BEACH, Calif.,-- January 24, 2019…Continue
Added by Ujj Nath on January 25, 2019 at 8:00am — No Comments
In a twist of irony, I’ve come to realize what consumers and dealerships have in common when it comes to vehicles recalls – assessing how important they are. Every day I work with dealerships throughout the nation, trying to get them to understand that recalls are not only about vehicle safety but also about an opportunity to engage consumers at their moment…Continue
Added by Chris Miller on January 21, 2019 at 7:08am — No Comments
All too often, dealers are hesitant to make an investment in training new and Preowned salespeople because turnover in the sales department can be as high as 70 percent according to NADA. Service, however, has always been most dealership’s foundation for profitability. That’s where the phrase “service absorption” comes from.
For the most part,…Continue
Added by Andy Church on January 18, 2019 at 7:07am — No Comments
For car dealers, the opportunity to create loyal customers might start with a sale, but true loyalty is created in the service department. According to a 2017 IHS Markit study, the average length of car ownership is nearly seven years. That's a long time to maintain a relationship with someone until the next sales cycle.
So, the focus must be…Continue
Added by Courtney Evans on January 4, 2019 at 7:20am — No Comments