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All ADM Blog Posts Tagged 'repair' (157)

It Doesn’t Get Much Worse than This!

All automobile manufacturers strive for dominance in the marketplace.

Vying for consumer's money, trust, and brand loyalty is an ongoing challenge through a balance of quality, quantity, and a franchised network of dealerships that entice consumers to buy and service their vehicles.…

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Added by Dan Beres on June 3, 2020 at 6:00am — No Comments

How to Communicate to Service Customers During the COVID-19 Crisis

In my last blog, I shared some tips about how dealerships can help protect customers and staff in their service departments during this challenging time. In addition to having the precautions in place, it is important to know how to correctly communicate…

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Added by Dan Beres on April 14, 2020 at 7:20am — No Comments

Recall Masters Supports Dealers with COVID-19 Response Kit to Help Handle Service Customers

April 8, 2020, Laguna Hills, CA – Recall Masters, Inc., the leading provider of automotive recall data, technology, and communications, today announced the launch of a special COVID-19 Response Kit at no cost for its auto dealer clients. The kit is designed to help improve the handling of service…

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Added by Dan Beres on April 8, 2020 at 7:00am — No Comments

9 Tips to Mitigate the Impact of COVID-19 in Your Service Department

The Coronavirus is disrupting businesses across the globe and its full impact is yet to be seen. Dealers have been contacting us to see if we have any advice as far as what can be done in their service departments to limit any risk both to employees and customers.

The following are a…

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Added by Dan Beres on March 19, 2020 at 7:30am — No Comments

Is Your Delivery Process Sabotaging the Customer Experience?

Service retention rates in dealerships have been steadily declining over the last three years, according to Affinitiv’s recent Automotive Loyalty Trends study, which analyzed data from more than 1,000 auto dealerships.

 

In domestic brand dealerships, service retention rates have dropped from 61.2% to 60.2%. At import brand dealerships,…

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Added by Doug Van Sach on March 12, 2020 at 11:34pm — No Comments

Recall Completion Rates and Technology

The problem of how to increase recall completion rates has been a thorn in the side of both manufacturers and dealers for quite some time. Despite numerous attempts from several sources, a majority of consumers fail to pay attention to any notification because they discard the mailers, discount the severity of the recall or simply don’t have the time needed…

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Added by Dan Beres on March 6, 2020 at 6:54am — No Comments

myKaarma Launches Service Cart, Almost Doubles Service Recommendation Approvals at Pilot Auto Dealerships

Long Beach, CAJanuary 31, 2020 — myKaarma, the leading communications and payments software provider for automotive dealer service departments, today announced the launch of Service Cart. The mobile repair recommendation tool is designed to improve customer transparency and convenience by enabling instant approval and feedback from the customer. This results in higher retention, shorter authorization times, a significant…

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Added by Ujj Nath on February 3, 2020 at 5:09am — No Comments

Owner Retention Programs: The Good, the Bad and the Ugly

Most auto dealerships do some if not all of their service marketing with their manufacturer owner retention programs (ORPs). The purpose of ORPs is stated in the name: to build customer loyalty. But how well do these programs deliver on that…

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Added by Courtney Evans on January 31, 2020 at 6:30am — No Comments

The Wrong Way to Increase Service Revenue

In search of service revenue, dealerships turn to randomly scheduling service appointments regardless of shop capacity.

Or they take everyone that drives up. This can easily overwhelm the service department. It leaves customers frustrated and causes a LOSS in service revenue from…

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Added by Dan Beres on December 12, 2019 at 6:30am — No Comments

Is Mobile Service the Answer to Higher Recall Completion Rates?

Recall completion percentages have been increasing, but despite increased communication attempts, that increase is hitting a plateau.

 

A recent trend reveals that many vehicle owners are very interested in mobile services. Currently, the percentage of independent repair shops that offer mobile services dramatically outweighs franchised dealers.…

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Added by Dan Beres on December 2, 2019 at 7:01am — No Comments

Where Oh Where Do We Find More Techs?

With the increasing demand for service repairs, dealers are scrambling to recruit more technicians. At the same time, the pool of experienced technicians is dwindling, as not enough new technicians are entering the workforce -- and demand will only increase.

 

Regardless of how much money your dealership may spend to expand your facilities to…

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Added by Dan Beres on November 19, 2019 at 5:36am — No Comments

Who’s the Baby? Recalls and Infants

When people think of recalls, at least in our industry, most think about vehicles. For many consumers, merely contemplating spending their time at a dealership waiting for a recall to be repaired or losing the use of their car for some time, seems draining and inconvenient. But most consumers probably don’t consider the potential risks recalls can pose to…

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Added by Dan Beres on November 7, 2019 at 7:00am — No Comments

Reducing Service Lane No-Shows

While it’s nice to have room in your shop’s schedule to handle walk-ins and other unexpected work, a service lane no-show isn’t the ideal way to get that extra time. Rather, no-shows throw everyone off and can take quite a toll on both your shop’s workflow and your bottom line.

Here are two holistic approaches to reducing no-shows…

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Added by Stephen Coambes on August 8, 2019 at 7:09am — No Comments

How Can Your Dealership Win Business from Recall Customers?

A recent article in Wards Auto shares results from a study of 6,200 dealerships conducted by analytics company Marchex. According to the survey, dealerships who use active listening techniques and build rapport with customers on the initial calls are the…

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Added by Dan Beres on August 2, 2019 at 8:11am — No Comments

Want More Service Revenue? Make Technician Videos!

Would you like to hear a ridiculous, unbelievable ROI statement? Well, one luxury brand dealership integrated technician videos into its service processes and, in only seven days, made +$250K in customer pay recommended work revenue. In fact, 80% of all closed repair orders for the week had a technician video sent to the customer.

Why do…

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Added by Ujj Nath on July 19, 2019 at 7:23am — No Comments

Service Marketing: To Reach Younger Drivers, Go Beyond Recommendations

Though every vehicle today comes with a recommended maintenance schedule from the manufacturer, many consumers don’t follow them.

What’s worse, some may not even know they exist! We recently surveyed 1,000 auto dealer customers and found that younger generations are less…

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Added by Jeff Giere on July 11, 2019 at 7:30am — No Comments

A Simple Way to Capture Additional Service Revenue

In a quick review of dealership’s websites, I find that many are almost entirely sales focused and tend to neglect the one department that brings the most significant percentage of profit… service.

Go ahead. Take a look at a few dealership websites. Service tends to be the…

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Added by Ed Barton on July 11, 2019 at 7:00am — No Comments

What’s the Silver Lining in this New Car Sales Slump We’re In?

According to an article in Automotive News, dealerships are in a new car sales slump and have to increasingly rely on used car sales and service revenue to drive profits.…

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Added by Dan Beres on July 2, 2019 at 6:30am — No Comments

Increase Your Marketing ROI with 3rd Party Data

Most marketers think of third-party data as something to be used in conquest marketing. While it's true that we must rely on 3rd-party data to acquire new customers, it's important not to overlook the value of this data in marketing to your current customers.

 

Most companies use only 12 percent of the data they have on hand, which means 88…

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Added by Courtney Evans on June 21, 2019 at 7:16am — No Comments

The Rule of 3: Perfecting Sales-To-Service Handoff

If your dealership is like most, the sales and service side of the house feel like two disconnected islands most of the time. The teams rarely come together unless handling reconditioning or aftermarket accessory installation. But…

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Added by Stephen Coambes on June 20, 2019 at 7:14am — No Comments

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