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All ADM Blog Posts Tagged 'relationship' (46)


Influencer
FTC says ditch deceptive ads: How dealerships can build trust with customers

Recent Federal Trade Commission (FTC) crackdowns against dealerships have drawn attention to the changing dynamics of automotive advertising. While FTC interventions have caused turmoil for some, most auto dealers don’t buy into running too good-to-be true ads. Some dealers even pride themselves on being straight with their customers.

The challenge for these dealers now lies with…

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Added by Rachel Boyle on November 11, 2013 at 12:09pm — No Comments


Influencer
Employee Loyalty: Is There a Silver Bullet?

When was the last time you heard of someone who had worked his or her entire live for a single company? Chances are these instances involved members of an older generation, specifically people born in the earlier part of the century. So why has something that used to be fairly common in the past suddenly become far less common?

 

A very interesting…

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Added by Richard Holland on September 26, 2013 at 6:04am — No Comments


Influencer
What’s Your ROR?

In almost every aspect of your dealership, you calculate ROI. Whether you’re looking at your ad spend, calculating labor costs or analyzing your digital marketing, the first, and last, thing you think about is ROI. How is my spending this money going to help me make more money? At times, we choose unwisely and discover that after the fact. Steps are then taken to rectify and…

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Added by Richard Holland on September 12, 2013 at 8:32am — 3 Comments

How to Create a Customer for Life Through Emotion

As football season approaches, I am reminded of a story that was widely publicized last spring. Joe Flacco, having just signed a $121 million contract with the Baltimore Ravens which made him the highest-paid player in the NFL, decided to celebrate by…

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Added by Mike Gorun on August 27, 2013 at 7:17am — No Comments

The Transformation of Employee Loyalty in Gen Y

In the past, it wasn’t uncommon for employees to spend their whole working lives with a single company. People would start in their late teens and many would retire without ever having worked anywhere else. However, businesses, in general, and dealerships, specifically, are experiencing less loyalty from employees today than ever before in history.…

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Added by Mike Gorun on July 23, 2013 at 5:43am — 5 Comments

Is your online reputation being managed before it creates reviews on Google or Yelp?

You’ll always hear me say, “the minute you’ve lost your perspective as the consumer, you’ll never have any perspective as a marketer.”  Whether you’re actually a marketer or a businessperson of any kind in any industry whatsoever, the same rule applies.  Online reviews don’t just “appear,” and much like a doctor’s advice after a heart attack, “the signs were there, we just didn’t see them or they were ignored.”  There is a process by which online reviews come to be published…

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Added by Camille Forte on June 21, 2013 at 11:30am — No Comments

Building Up Employees’ Loyalty and Engagement: What I Like About You

When did you last share with someone important why you enjoy him or her? We’re fast to convey disappointment or dissatisfaction with others, but uplifting the attributes in them we like feels rather strange.

Yet when it comes to building loyalty, whether in customers, coworkers or family members, nothing will engage their attention – and draw them to us in…

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Added by Mike Gorun on April 16, 2013 at 6:24am — No Comments


Influencer
You Only Say You Love Me: A Tale of the Unconsciously Incompetent

My wife and I have some wonderful friends whose restaurant serves up some of the most delicious Latin cuisine. Pedro and Adrianna have the warmest hearts. So, when they told me about the car salesperson they had fallen in love with several years prior, who never bothered to follow up with them after the sale, I could feel their disappointment.

 

They loved this…

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Added by Patrick Kelly on September 27, 2012 at 7:10am — 4 Comments


Influencer
The Big Missed Opportunity: Never neglect to log an up

There’s an elephant in the room. This particular elephant is eating your sales career lunch!

 

You know about the elephant, that “topic” nobody seems to want to recognize and talk about.…

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Added by Patrick Kelly on August 28, 2012 at 5:30am — 17 Comments


Influencer
The Miracle Up: Royal treatment for everyone

Do you remember your last Miracle Up, the up whose deal paid your mortgage that month?

You know, the up who paid MSRP, plopped down a substantial down payment and had an 800 Beacon score.

 …

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Added by Patrick Kelly on August 20, 2012 at 5:30am — 3 Comments


Influencer
The $1 Million Up: Bad math Costs Sales Associates Dearly

It’s tough to make a good living selling cars these days.

 

Really?

 

Is that what the math says…is that reality or just a lazy way to shift responsibility…

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Added by Patrick Kelly on August 8, 2012 at 11:00am — 1 Comment


Influencer
Huddles Are Killers - Let’s show up and go to work

If you doubt the validity of the saying “misery loves company,” look no further than a typical dealership huddle.

 

You know, the group of sales associates standing together commiserating about life. They take turns sharing frustrations about the weather, their spouses, the dealership…

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Added by Patrick Kelly on August 2, 2012 at 7:30am — 16 Comments

Reputation Management: Have You Read the Reviews?

Reputation Management is, and has been, quite the hot topic in business for some time, yet the “proper etiquette” isn’t always clear for most. Now that Yelp is to be among the review forums that allow you to counteract negative reviews, it’s time for a quick brush-up on online review management so that this new development works to your advantage – because mishandling negative feedback can only make it exponentially worse.

To state the…

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Added by Camille Forte on February 20, 2012 at 8:08am — No Comments

5 Things You Need To Know BEFORE Designing Your Social Media Strategy

#1 Social Media Is A Force Multiplier

Stop looking at social media as an add-on, in order for social marketing to be truly effective you must first work to integrate it into your daily processes. Instead of seeing social media as a separate identity, one that needs a separate strategy…

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Added by David Johnson on February 1, 2012 at 9:09am — No Comments

From the Trenches - What To Do About A Bad Review

What To Do About A Bad Review

We’ve all talked about bad reviews and what to do about them. The consensus is that you answer them in a constructive way that shows others that you are concerned about an unhappy customer.

Asking that customer to contact you shows you are ready to try and find a solution to…

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Added by Tom Gorham on October 27, 2011 at 10:00am — 74 Comments

Selling Emotion over Product! What are your thoughts?

Having the opportunity to be on both sides of the fence as a dealer to the actual vendor, I    have heard many pitches, demos, product enhancements to help our (their) dealership progress & more.

Is it just business or vendor client relationships? I have been told several times to not get emotionally involved with a client or vendor. As a firm believer in…

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Added by Jennifer Schrader on October 7, 2011 at 5:57am — 4 Comments

Nicki Allen with Classic Mazda and Classic CDJ featured in AutoSuccess Magazine | New Attitude

Nicki Allen of Classic Mazda and Classic Chrysler Dodge Jeep of Denton gives new perspective to some traditional ideas in the automotive business.  A focus on new technology defines a new attitude for these Texas dealerships. Click the image above for the full feature.

Added by Joey Little on July 18, 2011 at 8:18am — No Comments

VinSolutions Recognized as Champion of Business™

The Kansas City Business Journal announces VinSolutions as a winner in their fifth annual Champions of Business™ Awards Program.



Overland Park, KS – April 28, 2011 – VinSolutions, an industry-leading developer of Internet-based Customer Relations Management (CRM) and Internet Lead Management (ILM) software, has been recognized by the Kansas City Business Journal as a Champion of Business™. The program honors Kansas City-area companies that have exhibited sustained excellence. The…

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Added by Joey Little on April 28, 2011 at 8:11am — No Comments

VinSolutions Announces Certification with Mitsubishi for Dealer CRM and ILM

Overland Park, KS – April 13, 2011 – VinSolutions, an industry-leading developer of Internet-based Customer Relations Management (CRM) and Internet Lead Management (ILM) software, has been approved by Mitsubishi for certification as a Certified Lead Management Provider (CLMP). 

Mitsubishi certification ensures that dealers using the VinSolutions’ suite of…

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Added by Joey Little on April 14, 2011 at 6:38am — No Comments

Quality Content Will Be a Challenge for Dealer.com's Social Relationship Manager Software

Earlier this week Dealer.com held a webinar to introduce its new Social Relationship Manager tool, or SRM. I was not able to attend but I did spend some time on an in-depth review of it here on ADM the other day by Brian Pasch, who has a knack for breaking things like this down in to its components.…

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Added by Ryan Gerardi on March 24, 2011 at 11:44am — No Comments

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