Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Dealers are in for a wild ride. The next 5+ years will be filled with revenue from recall work; a shortage of technicians; shop capacity that can’t keep up with demand; parts availability issues; and, as a result, irate customers.
Recalls certainly challenge consumers’ patience and dealers can find themselves in a constant battle, fighting to put out fires,…Continue
When most people think about what public relations agencies do, they picture media relations, industry exposure and … well… lots of press releases.
The reality is that the public relations industry has been transforming itself as new technologies and strategies become available that help us gain optimum exposure…
Added by sara callahan on April 27, 2016 at 5:30am — No Comments
It’s inevitable. Businesses grow and, as they do, many look for ways to automate processes. Dealerships do it with auto-responders. Many companies have automated phone trees which circle you around pressing 1s, 2s and 3s, driving you mad as you can never reach a live person for help. Customer service inquiries are responded to…Continue
Added by sara callahan on March 17, 2016 at 6:00am — No Comments
My primary goal as a PR Professional is to assist my clients in achieving the most exposure possible and build top-of-mind brand awareness among their potential customers, namely auto dealers. To help better understand how to best position my clients for success, last year, I did a little research into how dealers perceive vendors and their practices.
It seems as if every big event nowadays is live tweeted by brands seeking to gain free marketing on the back of these popular events. This last Super Bowl saw brands literally setting up war rooms filled with social media professionals, graphic designers and even lawyers, simply to post content in reaction to real-time events. For most events targeted by brands in this…Continue
The hammer finally fell when the FTC ruled last week that companies and agencies utilizing social media must include disclaimers. This is regardless of the social media platform and whether or not the account is a…Continue
In the past, a business could increase per post reach on Facebook simply by creating unique and engaging quality content. That has now changed and, for the most part, ads are the only real posts creating any significant reach. Organic posts on Facebook pages have seen reach drop into the 1-2 percent range, down from 12+ just 2 short years ago. Since Facebook’s IPO, and the…Continue
While I love to be active myself, I certainly could not call myself a big fan of watching and keeping up with sports. It seems, however, that you cannot turn on a television, read a newspaper or use any social media recently without hearing about continuous misdeeds and wrongdoings of NFL players. I’m sure that you’ve seen them as well. So this is not designed to rehash,…Continue
Added by sara callahan on October 22, 2014 at 6:00am — No Comments
Many have felt that consumers better trusted product information and reviews written by neutral persons. According to new research by Vibrant Media, however, that thought process may no longer be the case, if it…Continue
Throughout history, public relations professionals have assisted companies in gaining exposure and getting the right message to the right audience at the right time. In the past, PR agencies relied on connections with journalists, media contacts and industry publications to relay relevant company news. With the arrival of social media, and digital marketing, PR agencies have…Continue
Added by sara callahan on September 17, 2014 at 7:00am — No Comments
Finding and publishing content that a business’s audience will both enjoy and interact with can be challenging. And as Facebook exposure for business pages is increasingly diminishing, businesses are more dependent on audience engagement than ever for those elusive likes, shares…Continue
As a PR professional, my primary goal is to assist my clients in achieving the most exposure possible and build top-of-mind brand awareness among their potential customers. To help better understand how to best position my clients for success, I did a little research on how dealers perceive vendors and their practices.
I reached out to…Continue
Last week, Tesla Motor’s CEO, Elon Musk, announced via the Tesla Blog that Telsa would be making its technology available to any car manufacturer that wants to use it.
Elon Musk explained his decision very eloquently when he…Continue
In the first scenario, we see a person dressed as a homeless man collapse in the middle of a busy sidewalk, as if he were ill, and begin to cry for help. The pedestrians look curiously, but…Continue
Last Thursday, Facebook Launched Facebook Newswire
In partnership with Storyful, a social media content verifier and aggregator, Facebook has entered the business of delivering news to…Continue
Content marketing and exposure are becoming increasingly important in digital marketing and today’s race for eyeballs. In the automotive space, there are many companies that do great jobs marketing and optimizing exposure for dealerships through websites, search engine optimization, social media marketing, pay per click ads, newsletters and more. While these companies do an…Continue
Target’s massive data breach, which caused an estimated 40 million credit and debit cards to be compromised during the holiday period, will end up costing them more than just headaches. Target first became aware of the breach a week prior to announcing the breach to the public. This slow response time imperiled consumers.
I was personally affected by this…Continue
Added by sara callahan on January 8, 2014 at 6:03am — No Comments
A lot of people have the misconception that a public relations firm simply deals with the media while churning out press releases. While this may have been closer to the truth in the past, the digital age has greatly transformed the opportunities available to gain exposure for clients. Great PR firms have capitalized on these opportunities to further increase exposure for…Continue
Your customers not only have their own opinions of your business, but they can also influence other potential customers. How you actually run your business is certainly important. Just as important, however, is how customers that have never stepped foot in your…Continue
In the business world, and in public relations, it’s not uncommon for customers to vent on social media networks when they encounter problems and feel the business is not interested in assisting them with a solution. The most famous example of a disgruntled customer is the gentleman who had his guitar broken by United Airlines, then wrote a song and uploaded a…Continue
Added by sara callahan on September 27, 2013 at 6:53am — No Comments