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All ADM Blog Posts Tagged 'relations' (54)

Public Relations: The New Home of Content & Social Media Marketing?

When most people think about what public relations agencies do, they picture media relations, industry exposure and … well… lots of press releases.

The reality is that the public relations industry has been transforming itself as new technologies and strategies become available that help us gain optimum exposure…

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Added by sara callahan on April 27, 2016 at 5:30am — No Comments

Are We Sacrificing Customer Experience for Efficiency?

It’s inevitable. Businesses grow and, as they do, many look for ways to automate processes. Dealerships do it with auto-responders. Many companies have automated phone trees which circle you around pressing 1s, 2s and 3s, driving you mad as you can never reach a live person for help. Customer service inquiries are responded to…

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Added by sara callahan on March 17, 2016 at 6:00am — No Comments

5 Things Vendors Can Do to Earn & Keep an Auto Dealer’s Business, Told from a Dealer’s Viewpoint

My primary goal as a PR Professional is to assist my clients in achieving the most exposure possible and build top-of-mind brand awareness among their potential customers, namely auto dealers. To help better understand how to best position my clients for success, last year, I did a little research into how dealers perceive vendors and their practices.

I reached…

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Added by sara callahan on March 18, 2015 at 8:00am — 1 Comment

Is Guerrilla Social Media A Good Strategy?

It seems as if every big event nowadays is live tweeted by brands seeking to gain free marketing on the back of these popular events. This last Super Bowl saw brands literally setting up war rooms filled with social media professionals, graphic designers and even lawyers, simply to post content in reaction to real-time events. For most events targeted by brands in this…

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Added by sara callahan on February 11, 2015 at 7:30am — 1 Comment

FTC Social Media Ruling Puts Businesses on Alert

It’s no secret that the FTC has been monitoring brand usage of social media.

The hammer finally fell when the FTC ruled last week that companies and agencies utilizing social media must include disclaimers. This is regardless of the social media platform and whether or not the account is a…

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Added by sara callahan on December 5, 2014 at 6:00am — 5 Comments

Did Facebook Just Bring Down The Hammer on Brand Content?

In the past, a business could increase per post reach on Facebook simply by creating unique and engaging quality content. That has now changed and, for the most part, ads are the only real posts creating any significant reach. Organic posts on Facebook pages have seen reach drop into the 1-2 percent range, down from 12+ just 2 short years ago.  Since Facebook’s IPO, and the…

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Added by sara callahan on November 10, 2014 at 3:33am — 2 Comments

Proactive PR & the NFL?

While I love to be active myself, I certainly could not call myself a big fan of watching and keeping up with sports. It seems, however, that you cannot turn on a television, read a newspaper or use any social media recently without hearing about continuous misdeeds and wrongdoings of NFL players. I’m sure that you’ve seen them as well. So this is not designed to rehash,…

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Added by sara callahan on October 22, 2014 at 6:00am — No Comments

How Much Is Your Branded Content Worth?

It’s widely accepted that content created by third parties in general holds more value for businesses than content they create themselves.

Many have felt that consumers better trusted product information and reviews written by neutral persons. According to new research by Vibrant Media, however, that thought process may no longer be the case, if it…

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Added by sara callahan on October 1, 2014 at 5:30am — 1 Comment

Stop Using Public Relations as Advertising

Throughout history, public relations professionals have assisted companies in gaining exposure and getting the right message to the right audience at the right time. In the past, PR agencies relied on connections with journalists, media contacts and industry publications to relay relevant company news. With the arrival of social media, and digital marketing, PR agencies have…

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Added by sara callahan on September 17, 2014 at 7:00am — No Comments

Social Media: When Marketing Becomes Mocketing

Social media can be a tricky thing...

Finding and publishing content that a business’s audience will both enjoy and interact with can be challenging. And as Facebook exposure for business pages is increasingly diminishing, businesses are more dependent on audience engagement than ever for those elusive likes, shares and…

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Added by sara callahan on August 27, 2014 at 5:00am — 1 Comment

Vendors: Don’t Be So Darn Annoying!

As a PR professional, my primary goal is to assist my clients in achieving the most exposure possible and build top-of-mind brand awareness among their potential customers. To help better understand how to best position my clients for success, I did a little research on how dealers perceive vendors and their practices.

 

I reached out to…

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Added by sara callahan on July 16, 2014 at 5:00am — 57 Comments

Is Tesla’s Open Sourcing of Its Technology Simply Brilliant PR?

Last week, Tesla Motor’s CEO, Elon Musk, announced via the Tesla Blog that Telsa would be making its technology available to any car…

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Added by sara callahan on June 18, 2014 at 5:00am — 4 Comments

Perception Matters: 3 Tips for Always Looking Your Best.

In a heartbreaking video titled “The Importance of Appearances,” a social experiment unfolds that sets up the same scenario with two very different people.

In the first scenario, we see a person dressed as a homeless man collapse in the middle of a busy sidewalk, as if he were ill, and begin…

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Added by sara callahan on May 14, 2014 at 6:00am — 7 Comments

How Facebook Newswire Could Transform Your Content Marketing

Last Thursday, Facebook Launched Facebook Newswire

In partnership with Storyful, a social media content verifier and aggregator, Facebook has entered the business of delivering news to…

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Added by sara callahan on May 2, 2014 at 6:00am — 1 Comment

Content Marketing: What’s Good for the Goose…

Content marketing and exposure are becoming increasingly important in digital marketing and today’s race for eyeballs. In the automotive space, there are many companies that do great jobs marketing and optimizing exposure for dealerships through websites, search engine optimization, social media marketing, pay per click ads, newsletters and more. While these companies do an…

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Added by sara callahan on February 19, 2014 at 7:55am — 6 Comments

Target’s Crisis Management Failure In the Wake of Data Breach

Target’s massive data breach, which caused an estimated 40 million credit and debit cards to be compromised during the holiday period, will end up costing them more than just headaches. Target first became aware of the breach a week prior to announcing the breach to the public. This slow response time imperiled consumers.

 

I was personally affected by this…

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Added by sara callahan on January 8, 2014 at 6:03am — No Comments

The Transformation of Public Relations Firms

A lot of people have the misconception that a public relations firm simply deals with the media while churning out press releases. While this may have been closer to the truth in the past, the digital age has greatly transformed the opportunities available to gain exposure for clients. Great PR firms have capitalized on these opportunities to further increase exposure for…

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Added by sara callahan on December 30, 2013 at 10:30am — 1 Comment

Do or Do Not. There is No Try. – 4 Rules to Responding to Angry Customers

In business, you are what you are perceived to be. 

Your customers not only have their own opinions of your business, but they can also influence other potential customers. How you actually run your business is certainly important. Just as important, however, is how customers that have never stepped foot in your…

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Added by sara callahan on November 13, 2013 at 7:00am — 3 Comments

When Customers Attack

In the business world, and in public relations, it’s not uncommon for customers to vent on social media networks when they encounter problems and feel the business is not interested in assisting them with a solution. The most famous example of a disgruntled customer is the gentleman who had his guitar broken by United Airlines, then wrote a song and uploaded a…

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Added by sara callahan on September 27, 2013 at 6:53am — No Comments


Influencer
Empowered Employees and Pizza: A Success Story

Creating a great customer experience in your business requires work. Not only does it require work, it also requires both buy-in and trust. In Gallup’s “2013 State of the American Workplace Report”, they found that a whopping 70% of employees are either not engaged or actively…

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Added by Richard Holland on September 5, 2013 at 8:22am — No Comments

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