Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
According to an interesting study by Forrester Research, many businesses fail to communicate in a way that enhances and solidifies the business-customer relationship.…Continue
Added by sara callahan on February 12, 2019 at 7:00am — No Comments
It’s a well-known fact that people buy from people (or companies) they like. There are certainly many different ways to get customers to like your dealership, from providing a great customer experience to being active in your local community.
However, consumers are increasingly finicky when choosing where to buy or service their vehicle. In…Continue
Added by sara callahan on December 18, 2018 at 7:18am — No Comments
But no ideas come to you. The more you think about it, the more frustrated you get, until you…Continue
Added by sara callahan on October 30, 2018 at 7:00am — No Comments
In a recent blog, I wrote about how content marketing is more of a long-term play.
In addition, to attract an audience, it is vital to offer more than purely sales content and “buy…Continue
Added by sara callahan on September 26, 2018 at 7:00am — No Comments
Added by sara callahan on September 12, 2018 at 6:30am — No Comments
There is one common problem most companies run into when they start a content marketing strategy. Frequently, executives have unreal expectations and expect to go from zero to hero in a matter of days. They want an immediate return-on-investment – such as leads, engagement or website traffic. I am afraid that is simply not realistic. Hey, sometimes you can hit gold straight…Continue
Added by sara callahan on August 29, 2018 at 6:57am — No Comments
We’ve all seen it happen. In fact, chances are really good that you’ve done it yourself -- posted that Facebook status update, sent that text message, or that e-mail and then – oops, you notice those typos or grammatical errors…after it’s too late to…Continue
Added by sara callahan on August 15, 2018 at 7:00am — No Comments
One of the best ways to get your name out to your audience is through a consistent regimen of relevant educational content of interest to your audience. This helps position key people in your dealership or organization as industry thought leaders and gains indirect brand exposure.
Doing this consistently can lead to news stories, conference speaking spots and…Continue
Added by sara callahan on May 17, 2018 at 6:30am — No Comments
The art of public relations has changed dramatically in recent years and now includes a myriad of services and possibilities.
Today’s consumers are exposed to as many as 10,000 brand messages per day and, to break through this noise barrier, public relations must adjust…
Added by sara callahan on April 30, 2018 at 6:30am — No Comments
A ‘tentpole’ event at your dealership is one of those big-deal events that you really want to be successful. It could be a sale, holiday event, new product promotion or a community event that you’re sponsoring.
Tentpole marketing is a strategy that generates social buzz around your event that drives traffic to your dealership or to the event you’re…Continue
Added by Scot Eisenfelder on March 7, 2018 at 6:56am — No Comments
A strategy is needed, or your business simply ends up as part of the noise everyone fast-forwards through – media and attendees alike. So, how do you break through the…Continue
Added by sara callahan on March 2, 2018 at 6:30am — No Comments
Added by sara callahan on January 24, 2018 at 6:46am — No Comments
One of the most frustrating things for marketers and public relations professionals is that companies tend to be so focused on producing sales, and/or marketing to prospective clients, that they become a bit like horses with blinders on -- focused on the single carrot in front of them – namely, customer…Continue
Added by sara callahan on January 10, 2018 at 6:30am — No Comments
Added by Scot Eisenfelder on January 8, 2018 at 6:00am — No Comments
Added by Scot Eisenfelder on October 27, 2017 at 7:00am — No Comments
It’s natural to try and find the best deal and save as much money as possible, however, times have changed, and the best price is no longer the sole determining…Continue
Added by Joey Little on July 1, 2016 at 7:30am — No Comments
Businesses today can no longer count on passive consumers; in fact, it’s a given that shoppers will enter your dealership empowered with more information and technology than ever before.
In order to build trust in your brand and win over savvy shoppers, it’s important to keep up with what’s important to them in the marketplace. While…
Dealers are in for a wild ride. The next 5+ years will be filled with revenue from recall work; a shortage of technicians; shop capacity that can’t keep up with demand; parts availability issues; and, as a result, irate customers.
Recalls certainly challenge consumers’ patience and dealers can find themselves in a constant battle, fighting to put out fires,…Continue