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All ADM Blog Posts Tagged 'rates' (8)

Recall Completion Rates and Technology

The problem of how to increase recall completion rates has been a thorn in the side of both manufacturers and dealers for quite some time. Despite numerous attempts from several sources, a majority of consumers fail to pay attention to any notification because they discard the mailers, discount the severity of the recall or simply don’t have the time needed…

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Added by Dan Beres on March 6, 2020 at 6:54am — No Comments

Drive Safely: How Tickets Affect Your Insurance Rates

Car insurance companies look at a number of different factors when determining what your rates and premiums will be. They start with simple demographics such as age, income, education, and location to get an idea of who you are. Then, they look at driving habits such as lengthy commutes or city driving to get an idea of how…

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Added by Freya Gilbert on October 3, 2016 at 12:30pm — No Comments

3 Ways to Rev Up Revenue This Tax Season

April offers a month of renewed optimism for car dealers everywhere as spring comes into fruition and pockets become heavier with a little cash back from Uncle Sam. Tax refund season has arrived, and with it, infinite profit opportunities for…

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Added by David Metter on April 18, 2016 at 1:45pm — No Comments


Influencer
A Checklist for Closing

Remember your first days in a dealership and the fundamentals the sales manager drilled into your head. That was good advice. We tend to forget a lot of it over time and as experience adds up. 

Yet neglect of the fundamentals can cost sales. This is especially true when working certain opportunity categories. Consider these challenging ones: 

  • You’ve spent time to bring that unsold prospect back to the dealership and they’re coming in shortly. 
  • You’ve…
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Added by Jeff Cotton on July 9, 2013 at 8:07am — No Comments


Influencer
Google Adwords Conversion Rates for Automotive

Search CR   – - –   Display Network CR

4.29%         - – -      6.15%

Wordstream recently published the research based on data collected by the AdWords Performance Grader, a free AdWords account audit tool which has evaluated over $1 billion…

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Added by Joe Schwartz on December 26, 2012 at 4:45pm — No Comments

Convert Gift Grabbers To Car Buyers!

Many companies that offer automotive direct mail/digital marketing have never been in the automotive business.

 

It has not always been like that and at times, is unfortunate. So today, call it a throwback, but lets go back to our roots, yes back to the…

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Added by Todd Vowell on October 15, 2012 at 3:00pm — 2 Comments

Three Steps To Success With Turkeys

As the originator of the famous "Butterball Bonanza", it is important to remember that there is a right way and a wrong way to execute this event. 16 years, a million turkeys, and over 100,000 vehicles sold, you learn a lot! We keep many proprietary steps…

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Added by Todd Vowell on October 11, 2012 at 8:32am — No Comments


Influencer
SEO vs. PPC

We've all been asking that age old question when it comes to pay-per-click (PPC) advertising, “Is it worth it?”

 

It seems like that is the case! In fact, for some types of keywords, PPC ads apparently have higher click-through rates than organic search results, according to a recent study by …

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Added by Ketty Colom on July 25, 2012 at 6:47am — No Comments

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