Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
In my last blog article, I discussed the importance of building rapport with leads through the use of “Why Buy From Me” and “Lead Response” videos personalized for each customer. Now I would like to take this one step further -- Building rapport should in fact start much earlier than simply upon the receipt of a…Continue
Added by Timmy D. James on November 24, 2014 at 5:30am — No Comments
That classic line from the song “Somebody to Love” by legendary band, Queen epitomizes the destination for consumers and the goal of all salespeople. There’s not a doubt in my mind that you’ve heard the phrase “People buy from people they like.” In the past, a consumer had to come into a dealership to start the car…Continue
Added by Timmy D. James on November 17, 2014 at 5:00am — No Comments
Virtually every dealership today uses their website, social media channels, and email to be a part of their “voice” when it comes to communicating with their customers and begin building a “trust” relationship long before the shopper ever visits their store.
The ultimate goal of each…Continue
Added by Timmy D. James on October 13, 2014 at 7:00am — No Comments