Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Consider this... with the wide array of devices available to handle email (and social networking), screen/display size varies greatly from 32"+ monitors all the way down to the size of a cell phone display. Do you really want to have a 2-inch by 6 inch graphic of your dealership logo with all of your contact information at the top of your emails? What if the the pictures are blocked or awaiting the users approval prior to downloading?
If you embed your branding and contact…Continue
Added by Clyde Taylor on April 7, 2010 at 9:05am — No Comments
Added by Clarence U Romero on June 16, 2009 at 7:06pm — No Comments
In December, Compete released its first ranking of automobile manufacturer websites based on shopping engagement. Mini, Kia, Mercedes, Pontiac and Hyundai were all brands that finished in the top 10. Shopping engagement is defined as the percentage of overall site visitors that visited one of the following key shopping tools:
- Request a Quote
- Locate a Dealer
- Payment Estimator
Why is shopping engagement important?…
Added by Ralph Paglia on January 15, 2008 at 10:00pm — No Comments
This article is re-posted with Brian Hoecht's permission from: http://www.ai-dealer.com/Vehicle_Pricing.html
When setting up the Ai-Dealer ecommerce shopping cart for vehicles, many dealers find themselves pricing their inventory for the first time. Having been asked by new dealer clients four times this week "what would you recommend?" I felt the makings of this week's newsletter.
I'll get rid of any shred…Continue
Added by Ralph Paglia on January 14, 2008 at 6:30am — No Comments