Automotive Digital Marketing

Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders

Loading... Be Patient!

All ADM Blog Posts Tagged 'profit' (174)

Will Video Bring You New Customers?

While many dealerships agree that video is important and worthwhile, at the same time some think it’s time-consuming and lack the resources to put a video marketing strategy in place.

 

What if I told you that acquiring and scaling a well-planned video marketing strategy which leverages video content for shoppers throughout the entire buying…

Continue

Added by Timmy D. James on December 27, 2018 at 7:04am — No Comments

fusionZONE Releases Mobile Text Coupons for Sales & Service

Auto Dealers Increase Service Leads Over 200%

With Mobile Text Coupons

 

PACIFIC PALISADES, Calf.,…

Continue

Added by Brett Sutherlin on December 20, 2018 at 7:00am — No Comments

For a Profitable Service Department, Don’t Get Tired of Tires!

91% of service customers defect once they are out of warranty, and those are a dealership’s most profitable customers. What can your dealership do to help retain these valuable customers?

 

Tire sales can easily distinguish your dealership from its competition and decrease defection, but only if they are promoted and sold differently than how…

Continue

Added by Brett Sutherlin on December 17, 2018 at 7:21am — No Comments

How To Address Declining Front-End Margins

When we are no longer able to change a situation, we are challenged to change ourselves – Viktor Frankl

 

The news is full of major disruptors; if you follow the headlines you might think that a world filled with autonomous vehicles is imminent (it isn't), or that new owner and retail models will soon put dealers out of business (they…

Continue

Added by Scot Eisenfelder on December 14, 2018 at 7:20am — No Comments


Vendor
Who Need Sales Training? Bah Humbug.

Dealers are constantly inundated by trainers vying for their business. These trainers promise exponential success in sales and profits when they do. Many, however, are one-shot wonders in the sense that they come in, perform their training, get your staff pumped up and leave. What happens then? Chances are the lessons or knowledge that they may have learned…

Continue

Added by Andy Church on December 13, 2018 at 7:08am — No Comments

Customer Experience Upgrades in 3 Simple Steps

Customers don’t necessarily arrive at your dealership expecting a great experience. When it comes to service, many dread a higher-than-normal repair bill. They expect to hear additional maintenance is needed, but don’t want to spend a lot of time at the dealership and can get annoyed if made to wait longer than anticipated.

 

Whether this…

Continue

Added by Chris Miller on December 12, 2018 at 7:00am — No Comments

Five Videos Every Service Department Needs

As more dealers turn to fixed ops to grow profits, it's important not to overlook the power of video. Video is a great tool for building customer trust because it allows you to address the perception that dealerships charge too much or try to sell customers unnecessary repairs.

 

An effective video marketing strategy for your service department…

Continue

Added by Timmy D. James on December 5, 2018 at 7:15am — No Comments

Facebook Marketplace: A Dealership Primer - Part 3: Vehicle Merchandising

Leveraging Facebook Marketplace to help you sell more cars isn’t difficult if your dealership does it the right way. In part 1 of this series, I talked about the importance of choosing the right partner to maximize success. In …

Continue

Added by Todd Smith on November 29, 2018 at 7:00am — No Comments

Beyond the Postcard: Getting Results with Direct Mail

Have you heard that direct mail is dead? I think it's fair to say that mass mail is dead, but direct mail still has a place in your dealership's marketing strategy.

 

Quite simply, it's about reach. Most dealerships can reach about 50 percent of their customers…

Continue

Added by Kevin Winter on November 28, 2018 at 7:00am — No Comments

Market Smarter With a Digital-First Approach

Balancing customer engagement and the cost of advertising is your key to increasing your marketing return on investment (ROI).

Sounds simple, right? It is – and it starts with a digital-first strategy. This variation on multi-channel marketing uses digital media channels (such…

Continue

Added by Kate Spangler on November 26, 2018 at 7:00am — No Comments

Are You Discriminating Against Digital Customers?

I’m sure that most managers are familiar with the frustration that comes with discovering a salesperson decided a sale was not to be made without really working the lead, letting a perfectly good customer leave the lot. Perhaps the salesperson pre-qualified them and decided they…

Continue

Added by Steve White on November 19, 2018 at 7:11am — No Comments

Secrets to a Successful Conquest Campaign

As dealers face mounting pressure to exceed sales and service quotas for the year, the ability to find new customers is key to reaching goals. But conquesting is never easy, primarily because you have to rely on third-party data instead of the first-party customer data in your DMS.

 

Partnering with the right marketing vendor is the first step.…

Continue

Added by Kevin Winter on November 16, 2018 at 7:12am — No Comments

AutoLoop Wins 2018 Tampa Bay Tech Award for Best Workplace Culture

Besides producing industry-leading automotive software, the company has also created a unique workplace that recognizes and incorporates the value of play

 

CLEARWATER, FL – November 14, 2018 – AutoLoop LLC, the leading provider of auto industry marketing, sales, and service solutions, announced today that the company has received the 2018 “Workplace Culture Program of the Year” award from Tampa Bay Tech, Florida’s largest…

Continue

Added by Graham Annett on November 14, 2018 at 7:13am — No Comments

As Safety Value Increases, So Do Repairs

Technology that helps safeguard…

Continue

Added by Chris Miller on November 13, 2018 at 6:37am — No Comments

How New Safety Features Mean New Opportunities For Dealers

It’s a common scenario: drivers eating, texting, talking on the phone, taking care of personal grooming, or even reading while on the road. Loosely termed “distracted driving,” it includes any activity drivers engage in when they’re behind the wheel, according to the National Highway Traffic Safety Administration (NHTSA).

 

A recent AutoLoop study identified the most common of those activities among morning commuters while driving. With a remarkable 48% of…

Continue

Added by Doug Van Sach on November 9, 2018 at 7:29am — No Comments


Vendor
To Succeed, You Must Make Every Minute Count

It’s a foregone conclusion that to be successful in any particular skill takes time. A lot of time! Doctors must go to college for decades, but that doesn’t necessarily mean that those graduates enter the medical field after college as an “expert” physician. Ask yourself this question: How much time do I need to invest in myself to master a particular skill?…

Continue

Added by Andy Church on November 9, 2018 at 7:15am — No Comments

Shifting Winds Reveal Service Revenue Opportunity

After an unprecedented period of sales volume growth, the prediction for a flat Seasonally Adjusted Annual Rate (SAAR) in the coming years has significant implications for dealerships. As competition for new vehicles heats up, front-end margins will continue to decline, forcing more dealers to focus on back end profitability.…

Continue

Added by Scot Eisenfelder on November 2, 2018 at 7:30am — No Comments

Clarivoy Reinvents the Lead with ShoppersON™

Auto Dealers can now turn anonymous website shoppers into named shoppers and lackluster leads into intelligent leads for frictionless engagement

 

Columbus, OH (October 30, 2018) -…

Continue

Added by Steve White on October 30, 2018 at 9:00am — No Comments

Why Technicians will Soon Rule the Automotive Industry

I think it’s fair to say that automotive technicians are getting harder to find. These days, less people are choosing a career in automotive repair, even though technicians make great money and many need little or no formal college education or previous experience. Look at independent repair facility employment ads and you’ll no doubt find plenty of messages stating, “no…

Continue

Added by Chris Miller on October 29, 2018 at 7:10am — No Comments

Retail Hazard Ahead: Vehicle Purchases Experiencing Some Delays

The good news? To date, automotive sales have remained stronger than many analysts originally predicted, with customers of all ages continuing to buy both new and pre-owned vehicles. Considering some of the earlier ominous forecasts, it’s no wonder numerous retailers are…

Continue

Added by Doug Van Sach on October 25, 2018 at 7:00am — No Comments

Monthly Archives

2020

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

2007

1999

Automotive Professional Network and Resource Exchange for Car Dealers, Managers, OEM and Marketing Practitioners seeking Best Practices.

ADM Sponsor

William B. Terry
Rated by Super Lawyers


loading ...

Please Consider Automotive Marketing Professional Community Sponsors

ADM Badge

Loading…

Based On Your Interests...

ADM Consulting, LLC

Onsite/Offsite Combination ADM Consulting, LLC Professional Services
Select the maximum monthly investment you plan to make
$USD
Sign up for

Automotive Marketing Tools

Get ADM Toolbar

Click here to take the ADM Member Survey

Getting too many emails from ADM? Click mailbox below to control which types of alerts and updates you are sent......


Instagram

SaveSave

ADM Professional Services
Phone Consultation
Topic or Issue:

Top Automotive Marketing Forum Discussions

Share the Best Content w/AutoMarketing Community

© 2020   Created by Ralph Paglia.   Powered by

ADM Badges  |  Report an Issue  |  Terms of Service