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All ADM Blog Posts Tagged 'processes' (12)

Data Security Starts At Home

As security breaches and data theft become more commonplace, businesses will encounter increasing regulatory and consumer pressure to protect that data. I’ve written numerous articles on the importance of data security in dealerships, especially when dealers share that sensitive customer information with their vendor partners.

According to a recent…

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Added by Scott T. Joseph on October 16, 2014 at 6:00am — No Comments


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Why Your Dealership's Team Should be Volunteering

I’m just not sold on the whole volunteering thing” - Said no dealership, ever

I hope! In case you were wondering, community involvement is a no-brainer. The answer should be YES, do it. Companies today are becoming more involved in giving back because the outcome is always the same: win-win. Like in your school days, volunteering looks good on the company resume, it benefits others, and you just feel…

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Added by Lisandra Ramos on August 4, 2014 at 11:30am — No Comments


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Mobile Marketing and Effective Follow Up

When we think of mobile marketing, we are usually thinking in terms of two primary areas of concern.

1) We are thinking about whether a dealership has a mobile optimized website, and

2) We are thinking about whether or not the dealership is suited well for a text messaging campaign. 

In the case of needing a mobile optimized website, it doesn’t really matter what your business sells, your location will benefit on a local level from having a mobile optimized website. …

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Added by Mike Maggs on July 17, 2014 at 6:00am — No Comments


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The Various Profitable Uses for SMS Text Message Marketing

Auto Dealerships are now taking advantage of SMS Text Message marketing to build a more profitable business.  What text messaging offers the dealership is the ability to construct a contact database from the mobile telephone numbers of their patrons.   Of course, having a contact database is not significantly different from having an email or newsletter list, except for people’s response to receiving text messages.  Currently, according to multiple research firms, SMS messages are opened and…

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Added by Mike Maggs on July 14, 2014 at 8:30am — No Comments


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New Challenges That Come With the Use of Mobile Technology

The fact that people are spending more times using their mobile devices can be either an enormous opportunity, or an enormous headache, for your business.  The headache comes as a result of the new questions that mobile device use causes business owners to ask:

1)      Will customers and prospects still visit my website? If so, how can they see it on that little screen?

2)      If they are on the phone and not at their computer, will they read my emails?

At the same…

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Added by Mike Maggs on July 11, 2014 at 8:30am — No Comments


Influencer
Being Where Your Customers Are

As an Auto Dealer, you know that one of the most important parts of your business is marketing and promotion.  Reaching people with the right message about what you do is crucial to getting prospects to try you and getting customers to come back to you.  In just the last two decades, there has been a dramatic shift from reaching people by newspapers, radio and broadcast television to reaching them on their personal computers.  That does not mean that the need to advertise in newspapers,…

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Added by Mike Maggs on July 10, 2014 at 8:00am — No Comments


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More and More Consumers Opt in to the Mobile Text Quote Button

We installed our “Text Quote Button” at a Ford dealership and we continue to see an increase in mobile activity off their desk top website each month.  Since the install of the Web To Text Lead Generator, consumer  mobile leads almost doubled in 3 short months.  

Consumers surveyed say, it makes it easier to negotiate and found the text option refreshing.  

One consumer who came to the Florida area from Tennessee on vacation opted in for a text quote on a new truck and…

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Added by Mike Maggs on July 2, 2014 at 6:15am — No Comments


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Offering Free WiFi Could Land you in Jail

There’s a chance that not many have heard of the new "Six Strikes" copyright alert system, a new program that is being rolled out soon to crack down on illegal web piracy —…

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Added by Ketty Colom on February 25, 2013 at 11:04am — No Comments

Pay plans need to change - the customers certainly have

Remember that old adage about the definition of insanity?  Well, if we expect to have different results in our dealerships, we must look at many things differently.

Let’s take a look at our compensation…

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Added by Tony Navarra on October 28, 2012 at 5:13pm — No Comments

Flushing Your Olympic Marketing Down the Drain of Bad Processes

The OEMs and the vendor/consultant marketplace are more and more teaching dealers all about modern marketing, and I get why:  Generating good traffic these days requires lots more than a newspaper, radio, or TV ad.  We’re all being shopped on the Internet by customers, and we need to be there, and be there strong, in order to win sales.

And, so, if we train and…

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Added by Keith Shetterly on April 14, 2011 at 11:00am — 7 Comments

The Next Best Thing Won’t Fix Your Old Wrong Thing

Allowing bad processes and paying for more marketing is much like another American Classic:  How many homes do you know where there’s a nice automobile sitting in damaging sun and weather in the driveway while $300 worth of junk sits protected in the messy garage?  We do the same thing as dealers; buying new shiny things for our marketing and letting them sit outside our…

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Added by Keith Shetterly on April 5, 2011 at 6:00pm — 15 Comments

Research Equals Results

In the world of Professional sports, teams will spend hours researching how their opponents will react in any…

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Added by Bryan Armstrong on November 7, 2010 at 12:00pm — 8 Comments

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