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All ADM Blog Posts Tagged 'pre-paid' (2)

Pricing Pre-Paid Maintenance Plans is Critical to Their Success

Many dealerships price prepaid maintenance programs (PMPs) high enough to shatter success from the start. Thinking that the real benefit comes from profit built into the plan along with forfeiture, they create a price point that’s prohibitive. While some new buyers will take the bait, the typical consumer, when asked to pay $895 for three years of scheduled maintenance, simply adds up the cost of nine or ten oil changes and a half dozen tire rotations and says, “Thanks, but no…

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Added by Mike Gorun on October 29, 2012 at 11:34am — 1 Comment

How Generation Y Will Reshape Customer Loyalty

Representing more than 1.7 billion consumers worldwide, of which 77 million are in the US, the so-called ‘Millennial’ generation (aka. ‘Generation Y’) is presenting marketers with some new challenges and changes as it comes of age and takes the reins of the global consumer economy, according to a study by Aimia (formerly Groupe Aeroplan).

To compare the attitudes and behaviors of Millennials (born between the…

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Added by Mike Gorun on December 27, 2011 at 9:28am — No Comments

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