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All ADM Blog Posts Tagged 'practices' (157)

To Script or Not to Script? That Is the Question

When making videos for your dealership, it can be easy to get so caught up in the “What should I say?” that the video never gets made.

 

Some video marketing experts advise that scripts are the way to go as the person on camera then knows what to say. But that may not be best for everyone.

 

The person that is making the video,…

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Added by Timmy D. James on April 17, 2019 at 7:18am — 1 Comment

Taking on Tesla: Key Brand Insights To Power Your Sales

Tesla has been dominating the electric vehicle market, but it’s now positioning itself as a top contender in the premium vehicle sector as well. In a recent press release, Tesla touted its Model 3 as the best-selling passenger…

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Added by Jeff Giere on March 14, 2019 at 7:30am — No Comments

Four Reasons Why BDCs Fail and How to Improve Them NOW

Dealerships are always struggling with the decision on whether they need a BDC or not. Some try and succeed, but others try and fail. Why does this happen? How is one dealership’s BDC succeeding when other BDCs are failing and returning to status quo after a significant investment? The…

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Added by Todd Smith on February 26, 2019 at 7:30am — No Comments

When Car Sales Slow Down, Change is Necessary

Just one month into 2019, and we've already received the dire prediction (from NADA) that sales are expected to drop to levels the auto industry hasn’t seen since 2014.…

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Added by Eric Schlesinger on February 13, 2019 at 6:30am — No Comments

Common Currency

The concept of common currency is such a great idea. Except that for the most part, people want their own currencies. Dealership employees want their own pay plans. 180 currencies are used in 195 countries across the world. And even Bitcoin is trying to establish a different currency at some level.

 

The common currency for marketing metrics for…

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Added by Jim Flint on January 22, 2019 at 7:08am — No Comments

Scripts Are for Actors, not your Websites

Have you ever eagerly awaited the release of a great new movie? Anticipation mounts as release day approaches. Then you go and see it, only to leave disappointed. I’m sure I can name plenty of box office bombs which were initially hyped up and expected to be box office blockbusters. If you look at the factors involved in what makes a “bomb” versus a…

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Added by Brett Sutherlin on December 27, 2018 at 7:26am — No Comments


Vendor
Who Need Sales Training? Bah Humbug.

Dealers are constantly inundated by trainers vying for their business. These trainers promise exponential success in sales and profits when they do. Many, however, are one-shot wonders in the sense that they come in, perform their training, get your staff pumped up and leave. What happens then? Chances are the lessons or knowledge that they may have learned…

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Added by Andy Church on December 13, 2018 at 7:08am — No Comments

Customer Experience Upgrades in 3 Simple Steps

Customers don’t necessarily arrive at your dealership expecting a great experience. When it comes to service, many dread a higher-than-normal repair bill. They expect to hear additional maintenance is needed, but don’t want to spend a lot of time at the dealership and can get annoyed if made to wait longer than anticipated.

 

Whether this…

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Added by Chris Miller on December 12, 2018 at 7:00am — No Comments

Facebook Marketplace: A Dealership Primer – Part 2: Effective Communication is Key

In the first part of this series, I shared why Facebook Marketplace can help dealers sell more cars, the ways in which they can get started, and the questions they should be asking their vendors when getting this set…

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Added by Todd Smith on November 13, 2018 at 8:47am — No Comments

Maximizing Co-Op for a strong Q4 – 4 Questions to ask your vendors

With the fourth-quarter in sight, now’s the time to be planning for ways to end the year strong and insure you maximize your dollars and their effectiveness.  One way is to make sure you evaluate how you maximize OEM reimbursements and move more inventory.  Co-op funds can substantially improve a dealer’s ROI by reimbursing…

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Added by Chris Martin on September 7, 2018 at 7:18am — No Comments


Vendor
3 Tips to Improve the Results of Phone Calls

Many dealerships subscribe to some type of call tracking service that records incoming phone calls, however, many sales managers neglect to listen to the calls on a regular basis.

Typically, it’s not until the end of the month when they’re trying to squeeze out those last few…

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Added by Andy Church on August 31, 2018 at 7:00am — No Comments

Content Marketing Is Not a One and Done Game

There is one common problem most companies run into when they start a content marketing strategy. Frequently, executives have unreal expectations and expect to go from zero to hero in a matter of days. They want an immediate return-on-investment – such as leads, engagement or website traffic. I am afraid that is simply…

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Added by sara callahan on August 29, 2018 at 6:57am — No Comments

Are You Lonely in Your Communication with Customers?

Somewhere in the North Pacific Ocean, there lives a whale that cannot communicate with other whales. You see, whales communicate…

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Added by Todd Smith on August 16, 2018 at 6:30am — No Comments

Is Lack of Transparency Killing Your Lead Volume?

Throughout the history of our automotive industry – and even more so as we increasingly progress into the digital era – dealers have been focused on gaining more leads. Just about every widget and message on dealer websites has one single goal – conversion.

 

Does…

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Added by Steve White on August 14, 2018 at 7:00am — No Comments

Time Matters: A Sale Can Be Won or Lost in Just 8 Seconds

It’s no secret that transaction time is increasingly important to consumers when purchasing a vehicle. And, by the time they arrive on the lot they have already spent countless hours trying to not only figure out what vehicle they are interested in, but where they may want to buy that vehicle.

 

So, at the…

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Added by John Wingle on August 3, 2018 at 6:39am — No Comments

3 Myths About Loaner Programs

From a consumer perspective, access to loaner vehicles is a major factor in service location choice—both in terms of franchised dealer versus independent repair facility, and among franchised dealer locations. Loaner vehicles help to overcome the inconvenience of having to drive further for service, and from having to wait at the…

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Added by Scot Eisenfelder on July 18, 2018 at 6:30am — No Comments

Open Rates by Weekday: The Best Days to Launch Campaigns

Does the day of the week an email campaign is launched affect whether that email is opened? It does! And boosting your open rates ultimately increases response rates – meaning more ROI for your store.

 

In a recent study, we identified how dealers could drive ROI by analyzing on-demand email campaign launch…

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Added by Doug Van Sach on July 16, 2018 at 6:15am — No Comments

Tips On Creating Quality Videos that POP! [VIDEO]

Tim James shares the importance of quality videos and tips on ways that dealers can make their videos more appealing to customers.

Added by Timmy D. James on July 12, 2018 at 8:15am — No Comments

How Do I Start Video Marketing (PART 2) [VIDEO]

                               

Flick Fusion COO Tim James shares his advice on how auto dealers can start adding video to their marketing strategy in part 2 of this 2 part video blog

Added by Timmy D. James on June 28, 2018 at 8:14am — No Comments

How Do I Start Video Marketing (Part 1) [VIDEO]

                                

Flick Fusion COO Tim James shares his advice on how auto dealers can start adding video to their marketing strategy in part 1 of this 2 part video…

Added by Timmy D. James on June 14, 2018 at 8:30am — No Comments

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