Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
On average, dealers capture just half of the necessary service work that needs to be performed on vehicles that come into their service lanes. This is a big leakage point that has a direct impact on service revenue. It also offers tremendous untapped potential.
In addition to acquiring new…Continue
Added by Scot Eisenfelder on June 21, 2018 at 6:30am — No Comments
The way consumers can pay for goods has dramatically changed over time. From bartering, to cash, to checks, to debit cards, all these shifts had one thing in common: More convenience and reduced friction.
Well, what are consumers doing now?
In my last blog I discussed micro-moments – the critical moments, as defined by Google, in a customer’s car buying journey. I also covered the importance of having a strategy that caters to and attracts a customer’s attention at each touch point.
The 5 moments Google defines as important are: Which car is best? ; Is it right for me? ; Can I afford it? ;…Continue
Added by Timmy D. James on March 24, 2016 at 5:55am — No Comments
Added by David Metter on February 11, 2016 at 12:32pm — No Comments
Consumers today are increasingly becoming finicky about where and how they want to communicate. While the past may have seen a traditional print ad performing well on its own, that’s increasingly not the case. Data supports the fact that consumers are all over the place and successful marketers know that their message needs to be at every potential touch point possible. The…Continue
Added by Scott T. Joseph on March 26, 2014 at 7:22am — No Comments
Added by Sean V. Bradley on September 15, 2012 at 11:00am — No Comments
The author of this article is Jim Edwards. Jim is a friend and someone that I consider one of my mentors in the automotive industry. He wrote the following observation about a recent experience at a car dealership and I wanted to share it with you. I hope you enjoy it.
Added by Tracy E. Myers, CMD on February 20, 2008 at 10:30am — No Comments