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All ADM Blog Posts Tagged 'point' (7)

The Link Between Electronic MPIs and Unsold Service

On average, dealers capture just half of the necessary service work that needs to be performed on vehicles that come into their service lanes. This is a big leakage point that has a direct impact on service revenue. It also offers tremendous untapped potential.

 

In addition to acquiring new…

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Added by Scot Eisenfelder on June 21, 2018 at 6:30am — No Comments

Do You Care How You Receive Your Customer’s Money? You should!

The way consumers can pay for goods has dramatically changed over time. From bartering, to cash, to checks, to debit cards, all these shifts had one thing in common: More convenience and reduced friction.

Well, what are consumers doing now?

According to…

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Added by Ujj Nath on January 30, 2018 at 6:00am — 1 Comment

Win Business by Helping the Customer On Their Journey

In my last blog I discussed micro-moments – the critical moments, as defined by Google, in a customer’s car buying journey. I also covered the importance of having a strategy that caters to and attracts a customer’s attention at each touch point.

 

The 5 moments Google defines as important are: Which car…

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Added by Timmy D. James on March 24, 2016 at 5:55am — No Comments

The Mobile Tipping Point

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Added by David Metter on February 11, 2016 at 12:32pm — No Comments

Why Multi-Channel Marketing is Vital to Your Success

Consumers today are increasingly becoming finicky about where and how they want to communicate. While the past may have seen a traditional print ad performing well on its own, that’s increasingly not the case. Data supports the fact that consumers are all over the place and successful marketers know that their message needs…

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Added by Scott T. Joseph on March 26, 2014 at 7:22am — No Comments

Is The Car Business Really That Bad?

The author of this article is Jim Edwards. Jim is a friend and someone that I consider one of my mentors in the automotive industry. He wrote the following observation about a recent experience at a car dealership and I wanted to share it with you. I hope you enjoy it.



Two months ago, my car club was holding its annual open car show at a large dealership in my area of the state. This event draws hundreds of owners eager to show off… Continue

Added by Tracy E. Myers, CMD on February 20, 2008 at 10:30am — No Comments

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