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All ADM Blog Posts Tagged 'personal' (25)

5 Things That Can Help You Move Towards Success Quickly



1. Make the correct choice of your attitude:




The most important thing for you to come out of the house on any given day is what attitude do you adapt to face your day? A negative attitude can make your day worse. But adopting a positive attitude can lead to good and great thoughts in your…

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Added by Rob on June 5, 2019 at 7:44am — No Comments

The Bird Is the Word

One of the reasons video captures your customers’ attention and engages them so effectively is that, when done properly, it tells a story. I came across a great article on AdWeek.com, which shares how the scooter…

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Added by Timmy D. James on March 29, 2019 at 7:00am — No Comments

Communicate More Effectively with Your Customers

In the race to make a sale, dealerships often rely on templates in CRMs. These templates – including autoresponders – can hurt a dealership’s chances of communicating effectively -- or at all.

 

The response rate for leads is very low in the automotive industry. How much time do your salespeople or BDC agents spend calling a new lead, or sending an email, fail…

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Added by Paul Moran on November 5, 2018 at 7:02am — No Comments

VIDEO: Tier 4 Marketing Featuring ADM's Own Ralph Paglia

Enjoy the Video

Been a while since I blogged here, but with Ralph making his first appearance on our show last week, it only seems right that I share the video here. …

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Added by Ryan Gerardi on May 8, 2018 at 10:30am — 3 Comments

Learn How to Get a Personal Loan for Used Car!

The first car of new drivers is mostly a second-hand one. People often prefer honing their driving skills on a used vehicle before buying a new car.

A common question when you plan on buying a used car is whether banks offer Loan for second hand vehicles. Many borrowers believe that only a car loan can be used to purchase a car. However, this is far…

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Added by Arwind Sharma on September 16, 2016 at 12:00am — No Comments

To Sell More Cars, You Need to Get Personal

The chances are pretty good that any email lead YOU receive is also sent to competing dealerships. That means the car shopper will get emails and phone calls from other salespeople looking to sell that customer a car. Unless the lead is on a unique used vehicle, your competitors have the same new vehicles in their inventory.

 

Therefore, reaching that customer…

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Added by Timmy D. James on July 7, 2016 at 6:24am — No Comments

The 5 Top Social Media Errors to Avoid

Social Media has become an important channel customers use to reach out to businesses.

From tweets expressing their displeasure, to Facebook wall posts asking for additional information, increasingly, customers utilize these channels to engage and communicate with you.

 

Facebook realizes this and, as a result, has…

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Added by sara callahan on June 15, 2016 at 6:00am — 4 Comments


Influencer
Compliance: Minimize Risk & Maximize Profits

The government has shifted its gaze and is currently squarely centered on the automotive retail space. Government agencies, including the Consumer Financial Protection Bureau (CFPB) and the Federal Trade Commission (FTC), are now paying close attention to the practices and marketing efforts of dealers -- and they’re…

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Added by Tony Orlando on May 16, 2016 at 5:57am — No Comments

A Social Media Mistake: How to Lose Friends and Irritate People

Social media provides us with a wonderful set of tools to connect and stay connected with people. In its early years, some businesses were a little slow to jump onto the social media bandwagon. However, as they recognized the potential it had to reach large audiences for little to no money, businesses embraced it.

 

The thing is that as use has grown, some…

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Added by sara callahan on February 17, 2016 at 5:04am — No Comments

For Car Buyers, 5 Is the Magic Number

While the consumer’s car buying journey can include upwards of 24 touchpoints, there are some particular milestone moments in that journey that can define and direct their actions. These moments are covered in a report recently released by Google’s Automotive division, “The…

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Added by Timmy D. James on January 11, 2016 at 5:24am — No Comments

Top 3 Reasons Personal Branding Benefits Companies

Most of the time, businesses wrongfully perceive the concept of creating a “Personal Brand at Work” to be self-serving for the employee and not having any form of positive outcome for the business.

But the reality is there is no downside to having employees who are positively representing themselves to the world around…

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Added by Joey Little on January 5, 2016 at 2:30pm — No Comments

Should Dealers Embrace Personal Branding – Or Control It?

In this highly regulated industry, there has been some recent debate as to if dealership salespeople should be allowed to establish and control their own personal branding.

 

In the past, personal branding by salespeople was geographically restricted, simply because the technology didn’t exist to go much further.…

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Added by Paul Moran on July 17, 2015 at 6:00am — 8 Comments

Retention, Loyalty or Acquisition Marketing?

We all want new customers. And it’s certainly mandatory to retain a customer to create a loyal one. But how we market our dealerships is increasingly important -- as each form of marketing will deliver different results. The three terms: loyalty, retention and acquisition marketing, all have their own distinct meanings and should be used to satisfy different goals and…

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Added by Mike Gorun on March 26, 2015 at 6:00am — No Comments

How Social Media Can Affect Your B2B Opportunities

Just like any business, I have potential clients that I reach out to in an effort to see whether my services are a good fit. Recently, a potential client, who I had been talking to but hadn’t heard from in a little bit, suddenly “liked” one of my posts on my personal Facebook profile. While this does happen occasionally, I have always used LinkedIn as my primary method of…

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Added by sara callahan on May 28, 2014 at 4:51am — 2 Comments

Between A Rock and a Hard Place: The Increasing Concern of Data Security

Data security is becoming an increasingly public concern as databases from large retailers continue to be breached and consumer information exposed. Congress is holding hearings this week with top data security professionals to discuss how best to prevent future breaches. The concern is so high that Congress is considering implementing…

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Added by Scott T. Joseph on March 12, 2014 at 1:28pm — No Comments

Personalization Equals Engagement



There is a reason consumers enjoy that Amazon knows what new thing they might be interested in buying next based on their previous purchases and activities—we like having things tailored for us because we like anything that makes our lives easier.



There are countless sites now for setting up monthly shopping options based around personal preference, so…

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Added by Amanda Meuwissen on February 25, 2014 at 9:02am — No Comments

Self Funded In House Financing Can Present Legal Snares

What legally defines a merchant who uses a self-funded, in-house financing program?  Any merchant extending credit of any kind to one or more of their customers is this type of merchant, whether they realize it or not.

 

They may be running an in-house financing program using their own money, or they may simply be allowing a customer they’ve known for years to pay a few days late which constitutes…

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Added by JB Floyd on May 26, 2013 at 9:30am — 1 Comment

Shortcuts Lead To "Longcuts".

A few years ago I boarded an airplane bound for the island nation of the Philippines. I spent a couple of years there learning the language (Cebuano/Visaya), meeting and making new friends, and providing service to those in need. 



In my pursuit to learn the language, I was provided with some basic training and taught…

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Added by Michael Cirillo on October 3, 2012 at 5:21pm — No Comments

Don't Wait. Dominate.

There has never been a better time to succeed than now!

In life, we have two choices. 1) Live life and be happy or 2) Go around looking for things…

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Added by Michael Cirillo on August 21, 2012 at 8:40am — 2 Comments

Say My Name, Google: Using AuthorRank for SEO

I’m going to take my chances and make a bold statement: People trust other people more than machines. We would all prefer to talk to the operator than go through a long, drawn out answering machine, and I certainly wouldn’t want a robot surgeon operating on my brain. These same principles apply in online marketing and SEO. As evidence, I’m basing my assumption on a few key criteria:

 

  1. The massive growth of social sharing over the past decade
  2. Google and Bing…
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Added by Stephen Murphy on March 27, 2012 at 6:30am — 2 Comments

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