Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Platform combines content library, analytics engine, and robust predictive modeling and value segmentation capabilities to help dealers sell more cars in a digital age
New Orleans, La., January 30, 2017 – 3 Birds Marketing, a two-time Inc. 5000-ranked automotive digital marketing company, has won a 2017 Automotive Website Award in the Marketing Solutions category for its fully managed automotive digital marketing platform, The Wire 3.0. PCG, the creator of the awards…Continue
Added by Paul Mirek on January 30, 2017 at 9:14am — No Comments
PCG Digital Marketing is announcing their new Social Media Branding & Advertising packages. This tiered approach allows businesses to select the plan that works best for their social media needs.
The PCG Social Media team utilizes third party tools to create custom campaigns tailored to your audience. There is no proper “one size fits all” approach to social media. Fans of all pages differ and the…Continue
Added by Lisa Salabritas on January 25, 2014 at 7:30am — No Comments
Automotive Internet Sales Interviews TrueCar & Responds To Joe Webb & Brian Pasch...
It seems that there was a negative post about TrueCar recently, http://www.dealerknows.com/is-this-the-beginning-of-the-end-for-truecar/ Joe Webb of Dealer Knows published the post and then a lot of people in the industry started to jump on the band wagon of the negativity.…Continue
Added by Sean V. Bradley on August 30, 2013 at 1:00pm — No Comments
For many of you who have followed my writings or have seen me speak, you have heard me talk about the Zero Moment of Truth. For those who may not know what that is, it is based on a book by Jim Lecinski for Google coining this term as the space between initial stimulus of marketing and interaction with the brand. Simply put it…Continue
Look at your team. Let me describe one of your members and see if you can spot them.
They are not the most vocal of the group. They are on time, they…Continue
February 18, 2013 (Eatontown, NJ) – PCG Consulting announced today the six winners of the 2013 PCG Spotlight awards. The PCG Spotlight Award recognizes the most exciting products at the automotive industry’s largest trade show, the National Auto Dealers Association (NADA) Convention. This year, the convention was held in Orlando,…Continue
Who are you?
I really want to know
Who are you?
I bring this up because it still seems that businesses are heading into 2013 without any idea of how important constructing and controlling their online reputation will be in regards to their success in…Continue
Added by Glenn Pasch on January 17, 2013 at 3:37pm — No Comments
As a trainer, I am often asked if you should focus on your top performers or your bottom ones to improve business. Many ask how much time should be spent on either group. I will lay out the arguments for both and then give my answer with an extra tip for success.
The Bottom 20%:
Added by Glenn Pasch on October 8, 2012 at 6:34pm — No Comments
The team at PCG Consulting, Inc. has always been one to share relevant information regarding issues that affect dealerships. We have been writing and teaching about the importance of your online reputation and ways to not only grow your…Continue
The fifth annual Automotive Website Awards, presented by PCG Consulting, will be presented September 5, 2012 after the opening ceremony for the AutoConnections Conference & Exposition (…Continue
Added by Brian Pasch on August 23, 2012 at 4:00am — No Comments
I have worked for many different people in my time but one of my first mentors was a very successful restaurant owner. I was relating this story the other day in a workshop of a staff meeting he led where he was talking about missed opportunities we had as waiters and I thought it is appropriate for our industry.
I appreciate all of the kind feedback on this post which was on my blog site at glennpasch.com. Many of you asked me to post here so it is.
I am blessed to have two very wonderful young boys who constantly challenge my sense of self. They question why I am doing something…Continue
The most recent issue had a cover story about Paid Search and best practices. Then inside the coverage of the new Google Cars, (congrats to my brother Brian for being quoted in the article) and at least 2-3…Continue
Added by Glenn Pasch on July 7, 2012 at 4:51am — No Comments
How many times have you thought you had taught someone to do something correctly only to get different results than you expected? Our next session in our leadership workshop focuses on a simple and effective process to utilize when training someone to do a certain type of task.
If I asked you to write out the process you currently follow for …Continue
Added by Glenn Pasch on June 16, 2012 at 5:02am — No Comments
I spent Memorial Day in CT and went with some friends to a beach with our families. It was a beautiful day and a lot of fun just relaxing.
What stood out for me this day was the customer service delivered by an employee at the concession stand. The young lady working behind the counter had a radiant smile and cheery disposition. The first time I…Continue
Added by Glenn Pasch on June 6, 2012 at 8:14am — No Comments
This is the third in a series of articles on management training.
Our group focused on a second aspect of communication this week. As we discussed in previous sessions, communication has to be clear, specific and actionable. This week, we focused on finding out how your audience was receiving the information.
Added by Glenn Pasch on May 30, 2012 at 1:43pm — No Comments
Recently I started to talk more about blogger outreach with dealers to test the waters on how effective it would work in the automotive industry.
Blogger outreach means developing strong online relationships with key influencers in your market and having them promote your business through their blog or social media channels.
This isn't anything new. Every social media specialist talks about it.
But what I'm proposing is to take it a step further…Continue
A few of my team had been asking me about helping train them on what it means to be a great manager. I created and am teaching a 8 week…Continue
Added by Glenn Pasch on May 8, 2012 at 10:23am — No Comments
I recently read a post on why training dealers on SEO is not a waste of money and I’ve got to agree. As a member of a digital marketing team, I can see how having educated clients both makes my job easier and makes our strategy infinitely more effective.
I’d like to…Continue
Eatontown, NJ – PCG Digital Marketing, a three-time DrivingSales.com award winning Automotive SEO and Search Engine…Continue