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Brian Pasch's Blog Posts Tagged 'pasch' (15)

Dealers Can Now Link Multiple Adwords Accounts to Google Analytics

By Brian Pasch

Dealers who have the need to hire more than one company for Google Adwords management, can now rejoice.  Multiple Adwords campaigns can now be linked to your primary Google Analytics…

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Added by Brian Pasch on April 8, 2014 at 9:30am — 1 Comment

Looking For Fixed Ops Strategies To Increase Service Drive Profits?

The…

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Added by Brian Pasch on April 21, 2013 at 7:30pm — No Comments

Selling Cars In The Digital Age - New Book To Be Released in February

PCG Consulting has just announced that attendees of the 2013 Digital Marketing Strategies Conference (DMSC) will be the first to be able to obtain copies of their latest book for car dealers; "Selling Cars in The Digital Age".

Car dealers who are looking to…

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Added by Brian Pasch on January 13, 2013 at 9:15pm — No Comments

Paglia Kruse Rucker Pasch To Speak At California Automotive Conference July 16th

PCG Digital Marketing is pleased to recognize automotive industry leaders who will be educating dealers at the upcoming PCG Pit Stop Conference on July 16 and 17 at Hyatt Regency in Huntington Beach.



Industry thought leaders Ralph Paglia, Kathi Kruse, JD Rucker, Brian Pasch, and Paul Potratz are just some of the personalities that will share their insights into the latest…

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Added by Brian Pasch on July 9, 2011 at 11:30am — 6 Comments

What is Your Dealership's POD Score?

POD Score

Today we are introducing a new acronym in the field of Automotive SEO: POD Score.



POD stands for Page One Defense and the score can range from Zero to 100. A car dealer's POD Score is a direct reflection of their awareness of the importance to…

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Added by Brian Pasch on September 14, 2010 at 2:00pm — 3 Comments

Car Dealership Are Getter Weaker While Lead Collectors Get Stronger

In preparation for a webinar I am doing today with DealersEdge.com covering the topic "Car Dealers Are Under Attack", I wanted to share one screen shot the perfectly demonstrates a significant problem that faces most car dealers.

For many organic searches, car dealers websites are becoming non-relevant, like for year, make and model searches. They are also becoming less relevant for simpler search your brand and city.

To compound that problem,…

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Added by Brian Pasch on July 22, 2010 at 4:30am — No Comments

Is Your Digital Marketing Campaign Ready to Implode?

I'm in Paris tonight and on the eve of the 4th of July I wanted to wish everyone in the ADM community a have happy holiday weekend. With that in mind, I wanted to give ADM members a 4th of July gift that can prevent their digital marketing budget from imploding.



In the past month I have had the good fortune to create a digital footprint analysis REPORT for three dealer groups that are in the top 25 in the nation. All had a similar problem. They were heading down a…

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Added by Brian Pasch on July 3, 2010 at 4:38pm — 3 Comments

Is Your Website iPad Friendly?



Have you checked your website using an iPad? I strongly suggest that you do because the number of iPad visitors to your website is increasing.

With the popularity of the device, you will need to honestly evaluate the experience for an iPad user and make any necessary adjustments.

In particular, search boxes and forms should be spaced appropriately to make it easy to use on the iPad. Buttons can be added on some pages to simplify the surfing…

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Added by Brian Pasch on June 23, 2010 at 4:30am — No Comments

Link Building To Increase Your Visibility Online

Automotive SEO Links A patent was awarded to Google in May that many are calling the Reasonable Surfer Patent. The patent was filed six years ago and granted on May 11, 2010.

I question the relevance of the patent since so much has changed in the past 6 years in regards to Google search and…

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Added by Brian Pasch on June 20, 2010 at 5:30am — 12 Comments

The Great Digital Divide

I have been collecting data for a Automotive Digital Marketing Awareness and Budgeting Survey for the past two weeks and I wanted to show ADM members two of the survey questions from the 11 question survey. I hope to increase the data set in the coming week with your help.



Please pass this survey link to dealer staff within your organization, in your 20 groups and friends in the business to grow the number of dealers involved. If you have not participated in the survey,… Continue

Added by Brian Pasch on January 12, 2010 at 1:05am — No Comments

May The Best Car Win

Yesterday, Hagen Durant from Classic Chevy in Grapevine Texas was the first to alert us on the new GM plan to offer a 60 day money back guarantee on new cars sold. He wanted to be the first to act in Texas to market the new GM program so we got to work immediately to get the jump on the competition.



The new marketing program is called "… Continue

Added by Brian Pasch on September 11, 2009 at 7:00am — 2 Comments

Google Adds Icons To Spruce Up Search Results

If you have ever thought that Google search engine displays a boring list of search results, you are in for a pleasant surprise. Google organic search results are getting more interesting to read as Google is adding icons to different classes of search result links. One trend that I observed are very encouraging to business owners who are using press releases to promote their business.



Google must be in the process of creating categories of Internet posts and deciding if the category… Continue

Added by Brian Pasch on April 26, 2009 at 9:30am — No Comments

Automotive SEO Seminar at DDC in Vegas Was Lively

The 6th Annual Digital Dealer Conference was a blast. I want to thank Ralph Paglia for introducing me to some great folks at Ford and a fine meat eaters fantasy dinner. I also want to thank Mike Roscoe for giving me the opportunity to speak at this great event.



I'm back in New Jersey after the red eye flight home and I’m exhausted. This was my first year at the event and it was a great opportunity to meet with other automotive professionals. Many wanted to learn how to improve the… Continue

Added by Brian Pasch on April 22, 2009 at 5:08pm — 5 Comments

Digital Dealer Conference - I'm Ready

I just arrived in Vegas for the 6th Annual Digital Dealer Conference. I'm excited to meet the folks that particpate on the ADM forum.

The seminar that I am conducting will be on Monday at 5:15 and I hope that many of you can attend.

I'll be around to meet up with friends and clients anytime outside of that seminar slot. Call me on my cell: 732-672-2356 to catch up and have a drink.

Brian Pasch

Added by Brian Pasch on April 19, 2009 at 12:00pm — No Comments

Press Release Marketing on a Shoestring Budget

Auto dealers who are seeking to increase the visibility of their website on the Internet need to seek out a variety of tools to reach their target market. Some car dealers are starting to use a blog and participate in social networking websites but many seem to avoid regular monthly press releases. Press releases should be part of your Automotive SEO strategy.



Dealership staff has made comments to me that they feel a press release has to be… Continue

Added by Brian Pasch on April 15, 2009 at 10:19pm — 2 Comments

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