Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
By Brian Pasch
Dealers who have the need to hire more than one company for Google Adwords management, can now rejoice. Multiple Adwords campaigns can now be linked to your primary Google Analytics account.
This need can occur when OEM mandated SEM vendors don't offer…Continue
Added by Brian Pasch on April 21, 2013 at 7:30pm — No Comments
PCG Consulting has just announced that attendees of the 2013 Digital Marketing Strategies Conference (DMSC) will be the first to be able to obtain copies of their latest book for car dealers; "Selling Cars in The Digital Age".
Car dealers who are looking to…Continue
Added by Brian Pasch on January 13, 2013 at 9:15pm — No Comments
PCG Digital Marketing is pleased to recognize automotive industry leaders who will be educating dealers at the upcoming PCG Pit Stop Conference on July 16 and 17 at Hyatt Regency in Huntington Beach.
Industry thought leaders Ralph Paglia, Kathi Kruse, JD Rucker, Brian Pasch, and Paul Potratz are just some of the personalities that will share their insights into the latest…
Today we are introducing a new acronym in the field of Automotive SEO: POD Score.
POD stands for Page One Defense and the score can range from Zero to 100. A car dealer's POD Score is a direct reflection of their awareness of the importance to…Continue
In preparation for a webinar I am doing today with DealersEdge.com covering the topic "Car Dealers Are Under Attack", I wanted to share one screen shot the perfectly demonstrates a significant problem that faces most car dealers.
For many organic searches, car dealers websites are becoming non-relevant, like for year, make and model searches. They are also becoming less relevant for simpler search your brand and city.
To compound that problem,…Continue
Added by Brian Pasch on July 22, 2010 at 4:30am — No Comments
I'm in Paris tonight and on the eve of the 4th of July I wanted to wish everyone in the ADM community a have happy holiday weekend. With that in mind, I wanted to give ADM members a 4th of July gift that can prevent their digital marketing budget from imploding.
In the past month I have had the good fortune to create a digital footprint analysis REPORT for three dealer groups that are in the top 25 in the nation. All had a similar problem. They were heading down a…Continue
Have you checked your website using an iPad? I strongly suggest that you do because the number of iPad visitors to your website is increasing.
With the popularity of the device, you will need to honestly evaluate the experience for an iPad user and make any necessary adjustments.
In particular, search boxes and forms should be spaced appropriately to make it easy to use on the iPad. Buttons can be added on some pages to simplify the surfing…Continue
Added by Brian Pasch on June 23, 2010 at 4:30am — No Comments
A patent was awarded to Google in May that many are calling the Reasonable Surfer Patent. The patent was filed six years ago and granted on May 11, 2010.
I question the relevance of the patent since so much has changed in the past 6 years in regards to Google search and…Continue
Added by Brian Pasch on January 12, 2010 at 1:05am — No Comments
Yesterday, Hagen Durant from Classic Chevy in Grapevine Texas was the first to alert us on the new GM plan to offer a 60 day money back guarantee on new cars sold. He wanted to be the first to act in Texas to market the new GM program so we got to work immediately to get the jump on the competition.
Added by Brian Pasch on April 26, 2009 at 9:30am — No Comments
Added by Brian Pasch on April 19, 2009 at 12:00pm — No Comments