Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
Many dealerships reap the benefits of employing staff that speak fluent Spanish for the simple reason that an increasing number of Spanish speakers frequent today’s dealerships for both sales and service. Language barriers can be a problem when it comes to service recommendation upsells or relaying the value of a vehicle, its…Continue
Added by Brett Sutherlin on March 12, 2019 at 7:33am — No Comments
On average, dealers capture just half of the necessary service work that needs to be performed on vehicles that come into their service lanes. This is a big leakage point that has a direct impact on service revenue. It also offers tremendous untapped potential.
In addition to acquiring new…Continue
Added by Scot Eisenfelder on June 21, 2018 at 6:30am — No Comments
I’m sure many of you have heard about Google’s new attribution offering as there has been much buzz about it lately – but don’t be fooled as this is not a silver bullet for auto dealers – in fact, FAR from it. Let me explain:…Continue
In most dealerships a dispute inevitably arises between salespeople over a sold customer. Perhaps it’s because one salesperson initially assisted the customer and a second closed the deal and delivered the vehicle while the first was off for the day. And what happens when a customer visits multiple times and perhaps a third salesperson is involved?
Added by Steve White on October 14, 2016 at 5:57am — No Comments
Five Proven Ways to Win
the Hearts and Minds of Car Buyers...