Professional Community for Car Dealers, Marketing, Advertising and Sales Leaders
For consumers, the car shopping journey has morphed into an online, cross-device journey. Now that you’re able to appeal to consumers who are taking the cross-device journey to purchase their vehicles, it’s important to continue that momentum by bridging the gap and pulling more consumers into your dealership. As discussed in Part I, it’s…Continue
Added by Joey Little on November 13, 2015 at 12:06pm — No Comments
The mobile industry is not just booming; it’s taking over completely.
Added by Joey Little on November 10, 2015 at 12:35pm — No Comments
Showrooming, according to businessdictionary.com, is purchasing an item online, or elsewhere, after looking at and inspecting the item in-store.
In other words, consumers will come into your dealership to look at and test out features, services,…Continue
Consumers put an endless amount of information online about themselves, often daily. However, several marketing strategies don’t use that information to their advantage. If online users are taking the time to educate brands about their behavior, likes, dislikes, wants, habits, etc., it…Continue
Added by Joey Little on November 6, 2015 at 1:07pm — No Comments
Guest Blogger today: Kristin Huntley, Director of Content and Marketing
This week, Instagram announced they are …Continue
Added by Joey Little on September 2, 2015 at 1:00pm — No Comments
More people in the world own smartphones than toothbrushes, so if your dealership isn’t already taking notice of the impact mobile marketing has on today’s shoppers, it’s time to sharpen the focus and zero in on how…Continue
Added by Joey Little on August 31, 2015 at 2:26pm — No Comments