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Google estimates by the end of 2013, 39% of automotive related searches will be from mobile devices. With this in mind, isn't it time to create new logic in CRM systems to identify the device a customer used…Continue
The AutoCon app contains the event schedule, speaker information, videos, and latest news. I've been a part of the popular automotive conferences for the past 5 years and I don't recall anyone having a mobile app for their…Continue
If you haven't noticed, about 14% of dealership website visitorsare coming on mobile devices with another 5% on tablets. Your numbers may vary slightly but dealers would be remiss if they did not take mobile shoppers seriously.
Google searches done on mobile phones have a different urgency compared to searches done on mobile devices. How do I know this?…Continue
Added by Brian Pasch on July 28, 2012 at 7:31am — No Comments
Today the Information Week website posted an article by Eric Zeman that shared a statement by Andy Rubin, SVP of mobile and digital content for Google, stating that today over 850,000 Android devices are activated PER DAY.
This is up from 550,000 activations a day just 4…Continue
Today I looked at 20 dealers Google Analytics reports for the last 30 days and on average, about 20% of their website traffic is being labeled as Mobile visitors. Here is an example of how this is displayed in Google Analytics.
For some dealers their mobile traffic exceeds 20% so I was thinking about the CRM processes that are in…Continue
Added by Brian Pasch on February 11, 2012 at 6:30pm — No Comments
The 2012 NADA Convention exhibitor hall was very active this year making the selection of the PCG Spotlight Award winners even more challenging.
This year five companies that attended the 2012 NADA Convention were selected by PCG as having outstanding products that will benefit the dealer community.
Added by Brian Pasch on July 29, 2011 at 10:30am — No Comments
I'm very optimistic about Google+. If you have not received an invite, send me an email to firstname.lastname@example.org and I'll send you an invite so you can get started.
You need to get started!
The ease at which you can setup and…Continue
Added by Brian Pasch on July 11, 2011 at 4:30am — No Comments
Have you checked your website using an iPad? I strongly suggest that you do because the number of iPad visitors to your website is increasing.
With the popularity of the device, you will need to honestly evaluate the experience for an iPad user and make any necessary adjustments.
In particular, search boxes and forms should be spaced appropriately to make it easy to use on the iPad. Buttons can be added on some pages to simplify the surfing…Continue
Added by Brian Pasch on June 23, 2010 at 4:30am — No Comments